Like other traditional crafts, in the late 1980s and early 1990s, the crisis of Xiang embroidery came to an abrupt end in the face of increasingly developed modern civilization.
Hunan embroidery, which was born in the folk, has always had the tradition of "combining rice, oil and salt and paying attention to practicality", so the main customers of early Hunan embroidery are ordinary people. Later, with the development of Xiang embroidery technology, it gradually turned from daily necessities to handicrafts, and its taste and grade were greatly improved.
From the late 1980s to the early 1990s, with the appearance of machine-printed Xiang embroidery works, Xiang embroidery inevitably lost a large number of markets for daily necessities. In the handicraft market, some individual and private enterprises born after the reform and opening up put shoddy Hunan embroidery works on the market for short-term benefits, which greatly damaged the reputation of Hunan embroidery in the handicraft market.
Xiang embroidery talents are young and yellow
The lack of talents is related to economic interests. With diversified employment options and higher income, fewer and fewer people are willing to engage in Xiang embroidery, especially embroidery. According to reports, embroidery workers began to learn embroidery from a very young age, and it takes more than 20 years of training to become a skilled worker. Generally speaking, it takes more than 40 years to reach the stage of perfection. Whether it is a state-owned enterprise or a private enterprise, the wages of embroidery workers are generally not high, which is obviously not attractive.
Boutique encounters "cloning" disease
The reproducibility of Xiang embroidery often affects consumers' purchasing determination. A person from Xiangxiu Research Institute who asked not to be named said frankly. Different from other works of art, after A Xiang's embroidery work is completed, another brand-new work can be embroidered immediately according to the composition and design of the original work. Moreover, if the same embroidery master holds hands, he may surpass the original craft because he is more experienced. Encountering "replicable" injury has become a headache for many Hunan embroidery manufacturers. In order to protect and inherit intangible cultural heritage and revitalize Shaping Xiang Xiu industry, Mr. Mao Yongzhen, Chairman of Tian Li Xiang Xiu Co., Ltd., initiated the establishment of Shaping Xiang Xiu Museum in Hunan. The museum was awarded "the first batch of private museums in Hunan Province" by the Provincial Cultural Relics Bureau, and it is the first private Hunan embroidery industry supporting museum in our province. The museum was built in 2006. After four years, it was formerly known as "Wuyi Road Tian Li Xiang Xiu Art Museum" and "Taiping Cultural Ancient Street Xiang Xiu Art Museum". In March, 2009, the preparatory work of shaping town Xiang Xiu Cultural Square, a 3A-level tourist attraction, was started. The museum was moved to the northwest corner of Cultural Square and opened to the public in May 20 10 and 18.
The building area of this museum is nearly 4,000 square meters, with thousands of collections and nearly 10,000 books. The basic exhibition of "Embroidering the World by Plastic Embroidery" is divided into: history, people,
There are six chapters: craft, inheritance, enterprise and works. Chen Zhan mainly collects objects, supplemented by pictures, words, images, sculptures and scenes.
Help exhibits and live interactive demonstrations to form a display system that combines reality with reality and is suitable for both movement and static.
The establishment and opening of the museum has been concerned and supported by leaders at all levels of provinces, cities, districts and towns, and has been concerned and helped by people from all walks of life such as Hunan embroidery, museums, calligraphy and painting, collectors and so on. It has been recognized as a national intangible cultural heritage inheritance and development base, a Huxiang cultural development demonstration base, a Hunan embroidery science and technology museum in Changsha, an advanced demonstration base for popular science in rural areas in Changsha, and a Hunan embroidery skill training base, providing a place for the audience to visit and experience Hunan embroidery. Folk art has been circulating for more than 2000 years.
Hand embroidery with one stitch and one thread
Hunan's characteristic products are known as the "Four Treasures of Huxiang". Noble ornaments for interior decoration
Luxury gifts for guests and friends.
Noble choice of personal collection