Second, we must do a good job in publicity. Although the traditional way of distributing leaflets can no longer meet the enrollment needs of various colleges and universities, it has to be said that it is still the lowest cost enrollment method at present. Especially in third-and fourth-tier cities, the role of encouraging students is still obvious. After the indiscriminate bombing of various advertisements, most leaflet customers took a look and threw them into the trash can. In the final analysis, you don't give consumers anything of value, or these consumers are not your customers themselves. So you can take the form of media online to promote the course.
Most people don't like watching advertisements, but almost no one doesn't like reading stories. Hard and direct advertising can no longer arouse everyone's interest. Training institutions can set up more emotional advertisements and embed advertisements in stories, so as to achieve a smooth and silent publicity effect.
Secondly, there are courses in each stage, focusing on the experience in the trial operation stage, or doing some corresponding market research and experience questionnaires to understand the needs of customers.
Finally, we can cooperate with the target group to do some publicity activities to attract customers to join, or share the feelings of experiencing customers, so that word of mouth and courses can occupy the market.