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Attitude (attitude) thought determines action. The first lesson of sales staff should be to cultivate their "five hearts", that is, love for customers, love for enterprises, patience for details, confidence in victory and loyalty to enterprises. Specific courses on attitude include: company growth history, company culture and values, professionalism, teamwork, customer service awareness, crisis awareness, problem improvement awareness, quality awareness, cost awareness, learning attitude, self-motivation and stress management.

Skills Basic sales skills mainly include: pre-sales preparation skills (know the promotion area, find out the prospective customers, make a good sales plan, etc. ), sales etiquette, skills of getting close to customers (calling customers by phone, visiting customers directly, etc. ), opening remarks, questioning and listening skills, product presentation and explanation skills, handling customer objections, closing doors, writing proposals, etc. Professional sales skills include: interpersonal communication skills, presentation skills, negotiation skills, conflict management, etc. Higher-level skills include: channel management, key account sales management, regional sales management, sales team management, etc.

Knowledge of salary, welfare and attendance system, personnel, administration, finance and other rules and regulations, relevant legal knowledge, introduction of company departments, introduction of company products and services, use of sales promotional materials, knowledge of computer software and hardware, knowledge of equipment use, professional knowledge, competitor analysis, etc.

In terms of importance, attitude is the fulcrum of success and the most important of the three. The so-called "attitude determines everything" has its own reasons. With a positive attitude, you will actively learn knowledge and improve your skills. Just like the fan in the picture, if the included angle of "attitude" is increased, "skill" and "knowledge" will be multiplied, which can be said to be "four or two".