Applicants for certification must master the basic concepts and knowledge of search engine marketing, understand the operation and management of search promotion accounts, and have preliminary experience in account operation. If you don't meet this certification qualification, you can join the "baidu promotion Enterprise Talent Program" and participate in the certification training provided by Baidu for newly signed customers.
Baidu Certified Marketing Consultant-Those who have received primary training and passed the examination.
Applicants for certification must master the basic concepts and knowledge of search engine marketing, be familiar with the use of search promotion platforms, be able to independently implement search engine marketing programs, and be skilled in making analysis reports for the companies they serve. If you do not meet this certification qualification, you can participate in certification training.
Baidu certified senior marketing consultant-one who has received intermediate training and passed the examination and certification.
Certification applicants must master scientific and reasonable methods of establishing search marketing objectives and strategies, accurate data monitoring and practical data analysis methods; Have professional search marketing planning and execution ability, and integrate marketing thinking and innovation ability.
Baidu certified marketing expert-one who has received advanced training and passed the defense certification.
Certification applicants must have very rich practical experience in online marketing, have a deep understanding of Baidu's global marketing, have a basic understanding of the operation mode of other media, and have experience in project management and team management. Enterprise certification is mainly aimed at advertising agencies that provide high-quality online marketing services.
The enterprise certification level from low to high is: three-star certification enterprise, four-star certification enterprise and five-star certification enterprise.
Participating institutions should have a search engine marketing (SEM) service team that meets the quantitative requirements.
The institutions participating in the certification must meet the quota standards of Baidu Search Engine Marketing (SEM).