Before publicity, we should also strengthen training and communication. Learning and training mainly improve the professional level of propagandists through foreign exchange, information collection and professional training; At the same time, strengthen communication, strive for leadership support, departmental cooperation and extensive participation of employees.
There are many external publicity channels, such as newspapers, magazines, periodicals, television, telephone and radio. Nowadays, online publicity has also become a hot spot. Weibo, videos, forums and online advertisements are of great help to our external publicity. In addition, green propaganda is also a new propaganda channel. This kind of publicity is environmentally friendly, low-carbon and healthy, which is more in line with the trend. Charity propaganda is more interesting than traditional propaganda, such as caring for difficult customers, caring for vulnerable groups, and national disaster donation plan, which can enable enterprises to quickly establish a positive corporate image.
In addition to these two publicity channels, personnel publicity is also a publicity channel we can learn from. If you can let business people, marketing consultants, etc. , publicity in the promotion process; Let marketers organize more customer networking activities as an opportunity to promote corporate culture and brand; Public speeches by senior leaders are also a good means of publicity. In the recruitment activities such as entrepreneur forum, annual meeting of entrepreneurs, celebrations of major companies and even campus recruitment, the words and deeds of leaders have a great influence on the company's publicity work.
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