Planning case of small lifestyle supermarket 1
I. Purpose of the event
1. Take the "new semester" as an opportunity to further publicize the overall image of campus supermarkets and improve the credibility and reputation of campus supermarkets in the eyes of students;
2. The "new semester" stimulates consumer groups, attracts target consumer groups and potential consumer groups, and restricts them.
Effectively expand sales and realize the growth of sales performance.
Second, the active object.
All college students and residents of the surrounding communities
Three. Time and place of activity
Time: 1 20 _ _
Location: in the campus supermarket
Fourth, the theme of the event
"Enjoy the ultra-low price and make great achievements in the new semester"
Verb (abbreviation of verb) activity mode
During the 1. activities, 100 customers who come to the supermarket every three days will get a bottle of Master Kong drink and a free hand cream when they spend the whole day in 58 yuan. 78 yuan can get a set of exquisite cups for free; Full 98 yuan can get an advanced mouse; Over 108 yuan, you can participate in the "shopping lottery" for free: grand prize: digital SLR camera (1); First prize: supermarket 500 yuan shopping card (3 cards); Second prize: one big plush toy, worth 200 yuan (5); Third prize: a high-grade towel (20 people).
2. Price promotion. During the activity, all daily necessities will be 30% off and food will be 20% off.
3. Purchase: Brand cosmetics and pajamas will be sold as promotional goods on March 3rd and 4th.
4, limited purchase, the whole paper pump and bagged laundry detergent as limited purchase goods, because the price is cheap, so each person is limited to 2 pieces.
Sixth, the way of advertising cooperation
1. Hang large banners at the event site to highlight the theme of the event and set up an event information desk;
2. Arrange employees to post posters about supermarket promotion activities on campus display boards and dormitories;
3. Arrange staff to distribute leaflets on the only way for students to attend classes and finish classes;
4. Advertise in the campus periodicals or newspapers of the school.
Seven, preliminary preparation
Personnel arrangement: (1) Arrange a sufficient number of service personnel, wearing work cards or ribbons, so as to facilitate identification and service guidance;
(2) There should be a certain number of order maintenance personnel on site;
(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other;
(4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments).
Material arrangement: all products participating in the promotion activities will be ready before February 26th.
Personnel training: train on-site consultants and sales staff, and make every effort to build a team with combat effectiveness in all aspects.
Eight, medium-term operation
1, the staff arrived at the scene first, and took their positions;
2. The propagandist distributes leaflets, introduces activities and products, and guides customers to enter the supermarket;
3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects;
4, sales staff to prepare sales matters, introduce sales products;
At the appointed time, gifts should not be distributed too early or too late. When issuing, register personal information and sign it;
6. Finally, clean up the site and keep recyclable items for later use.
Nine. Late continuation
1, there will be a meeting after the activity, such as the sales volume of this activity, the implementation effect, the general situation of consumer evaluation and response, etc. ; Analyze the pros and cons, successes and lessons of activities, and only by constantly summarizing can we develop better;
2. Activity tracking report, terminal construction, terminal delivery, advertisement adjustment and summary report filing.
X. cost budget
1, banners, information desk, posters and on-site decorations at the event site, 1000 yuan;
2. Print the activity leaflet 1000 yuan;
3. Campus journals or newspapers advertise 500 yuan;
4. Staff who distribute leaflets will distribute them before the event, 300 yuan;
5.( 1) Gift: 400 hand creams, 2000 yuan; 200 sets of exquisite suits, 3000 yuan; 100 high-grade mouse, 3000 yuan;
(2) Prize: digital SLR camera 1000 yuan; 3 shopping cards, 1500 yuan; 5 plush toys, 1000 yuan; 20 high-grade towels, 400 yuan;
6.300 bottles of Kangshifu drinks, 750 yuan.
Total cost: about 15450 yuan.
XI。 accident prevention
1, if the promotional goods are out of stock, replace them with other goods as soon as possible to avoid unnecessary confusion;
2. If there is chaos such as looting, do a good job of grooming and arrange a certain number of security personnel when necessary;
3. Prevent all kinds of accidents and maintain order at the scene;
4, arrange emergency personnel, if necessary, you can contact the public security and security, request their support.
Twelve. Effect evaluation
Taking the new semester as an opportunity, because college students have abundant funds at the beginning of the semester, they all need to buy some daily necessities to carry out this promotion, so a series of promotion measures have been adopted, which is expected to produce satisfactory results.
Small lifestyle supermarket planning case 2
Activity content
1. manufacturer's activities: supplier's promotion arrangement: (the specific content has not yet been determined) such as:
1, Nestle's experience in free goods.
Activity time: 65438+1October 1-2.
Activity content:
Specific arrangement: the manufacturer is responsible for the assistance of the purchasing department and the marketing department.
Venue: 4_ 1 m2
2. Danzi's off-site large-scale promotion
Activity time: 65438+12-4 October.
Activity content: Off-site lottery
Specific arrangement: the manufacturer is responsible for the assistance of the purchasing department and the marketing department.
Location:
3. The promotion of Bao Si in different places
Activity time: 65438+1October 4 -6.
Activity arrangement:
Relevant support: the manufacturer is responsible for the assistance of the purchasing department and the marketing department.
Location:
Second, Mei Jie's own promotion arrangements:
(1) DM special promotion-16300 yuan (income 7500 yuan)
1, launched a series of limited buying activities of well-known brands, sensitive goods and ultra-low prices;
Launch special activities of about 120 SKU. -The purchasing department is in charge.
Trial operation phase I
Crazy rush to buy goods: 4 pieces a day, 4 _ 5 = 20(SKU)- negative gross profit (post 10000 yuan)
Special offer: 50(SKU)- zero gross profit (50 yuan = 2500 yuan).
Brand goods: 50(SKU)- charged goods (charged 100 yuan = 5,000 yuan)
65438+ will be provided by the purchasing department before February 23rd-
65438+Product photos on February 24th-
65438+February 25th DM typesetting-
65438+Print follow-up on February 27th-
On February 29th, 65438+DM distributed-
2.DM Distribution Implementation Plan-Marketing Department (distribution by mail advertisement)
Printing volume 15000 copies 0.34_ 15000=5 100 yuan.
Postal delivery fee: 0.05_ 15000=750 yuan.
Design fee: 400 yuan
Business registration fee: 50 yuan.
(2) Publicity Plan-# # Follow-up -7 180 yuan (income 3000 yuan)
1, broadcast media: Taining TV once;
Release date: 65438+February 65438+August-28th.
Content: Opening promotion advertisement, ultra-low price restricted goods (20SKU)
Soft advertisement and # supermarket advertisement 1000 yuan
# # Daily reporter 200 yuan
2. Banner:
Banner along the street: 50 60_50=3000 yuan (including industrial and commercial registration fee)
The content is as follows:
Supplier: China Avon Cosmetics Co., Ltd. He # # Supermarket opens!
40 suppliers, each 100 yuan, 40_ 100=4000 yuan.
Related units: Taining County Industrial and Commercial Bureau He # # supermarket opened!
3.65438 balloons +00000 balloons-3 days before opening (the operator sent two employees to inflate).
0.15 _10000 =1500 yuan
4. Self-adhesive advertisements on cars
Specification: 0.4 _ 0.2 = 0.08 m2/ piece
Content: Please keep the carriage clean.
# # Supermarket 7833333
Family shopping, one-stop daily life, fair price and good life.
Quantity: 100 _0.08 m2 _ 50 yuan =400 yuan per square meter.
5, unit building adhesive advertising
Specification: 0.12 _ 0.18 = 0.0216m2.
Content: # # Supermarket Opening
Cost: 0.02 16m2 _500 yuan _ 50 yuan =540 yuan per square meter.
6. Ink-jet advertising on motorcycles:
Specification: 0.3 _ 0.2 = 0.06m2
Content: # # Super E-commerce Database 9%/, /59 18. :6/.
Cost: 0.06 m2 _300 pieces _ 30 yuan =540 yuan per m2.
(III) Activity content-34,803.2 yuan
Opening ceremony:
(1) ribbon-cutting ceremony
Ribbon 1-(30 yuan)
3 scissors -( 100 yuan)
Guest Register -( 100 Yuan)
Sound system—
Balloon Gate -(300 yuan)
Stage—
Stage Ink Painting ――600 yuan
6 hostesses-(cheongsam rental fee 100 yuan)
Protection on the second floor of loss prevention department-
Photography and news reporting—
Take _ _ _ as the master of ceremonies.
Participants: Chairman, General Manager, Deputy General Manager, employee representatives, county citizen representatives and consumer representatives-Chen Qiuping is in charge (discussed at 65438 on February 20, 2003, and the number and list of VIPs at the opening ceremony were determined on February 25).
Subtotal cost: 1230 yuan
(2) Guest speeches
Taining county party secretary or county magistrate
(3) General Manager's Speech
Small lifestyle supermarket planning case 3
First, the essay activity
1, content: Essay to the society, titled "My Story with _ _ Store". The purpose is to collect excellent articles from all sides and bind them into pamphlets as supermarket publications.
2. The purpose is to embody corporate culture and enhance mutual communication.
Second, friendly contact.
Imagination analysis: use the attraction of membership cards and gifts to incite hard-working members to come to our store for consumption.
Third, love activities
Activity 2: Love the card.
1, theme: Give love a free space.
2. Activity time: 12. 15-3 1
3. Content: 5 yuan went to 30 yuan to apply for a Jiayou membership card! The income of the membership card is donated as love except the cost of 1 yuan.
4. Division of labor: 1), planning: apply to the headquarters, 1 yuan for card activities; The quantity depends on the situation; Make a card counter (requirements: less commercial atmosphere, strong public welfare) and a donation box (large size, transparent, nominated by a notary)
2) The tally team assists the front desk to arrange the card handling personnel on site.
On the one hand, this activity is to tap the spontaneous hearts of customers and mobilize them to give love. There is a lot of room for them to freely choose the amount of donations; On the other hand, promote membership cards and increase the number of our visitors.
Activity 1: Theme: Love Starting Point Station
1, start time: 20 14. 12.438+0.
2. Content: To provide help and material support for the double laid-off workers, people with no source of income, patients, disabled people and other needy people in the surrounding communities. (Select 100 people who need help).
3. Items: oil, quilts and rice.
4. Supply cost: 1). Advocate social welfare and mobilize customers to apply for membership cards. Except the cost, the income of the membership card is regarded as part of the donation.
2) The supplier saves some help.
3), prepare a part of love goods, the content is that every time you buy such goods, you will get a love, one of which is sponsored by profits (such as one yuan, two yuan, etc.). )
Division of labor: a. The tally team prepares the list of caring goods (the number of goods is tentatively set at 10, and suggestions are: high gross profit, or you can strive for profits from suppliers); Display according to the site layout; B. Plan and arrange the exhibition area of caring goods, and operate the "caring" atmosphere.
Interactive plot
1. Promotional activities of joint counters.
Activity content: During the celebration, 65,438+000 customers can spend 65,438+0 to go to 5 yuan to buy a product around 50 yuan, with an advertisement in dm (or newspaper) before opening. Commodities: quilt cover, pillowcase, clothes, tea, ginseng, etc. )
Supplementary activities: special price or discount
Division of labor: 1), plans to increase the special price.
2. Supplier purchasing and giving activities.
Division of labor: tally team reporting activities.
Plan according to the reported activities.
3. Celebration auction. (This activity is under discussion)
Contact Huangcheng auction house to enliven the atmosphere through interactive activities, such as games, immediate snapping up and other activities.
Small lifestyle supermarket planning case 4
Activity time:
20 1_ mar 10 15
Activity theme:
Love is 3 15, and love is ten thousand.
Location:
Shopping plaza format, comprehensive supermarket
Subtitle:
It is more reasonable and polite to pay attention to the 3 15 complaint.
Activity content:
First, the supermarket five excellent solemnly promises
1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.
2. Boutique: During the activity, you can get a small gift if you find expired goods and goods with quality problems in the store.
3. Excellent service quality: On the day of 3 15, all customers who shop in the supermarket can get a service quality award-winning survey activity form at the service desk, fill it out and return it to get a useful mug.
4. Special sale activities at high prices: During the activities, a variety of special sale products (ensuring quality and quality) will be launched to promote sales at ultra-low prices.
5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.
Second, the integrity and interaction of supermarkets
1. Consultation on Consumer Law Elimination: On the morning of March 15, the Municipal Consumers Association set up an information desk in front of the first shopping plaza to publicize the relevant provisions of the Consumer Protection Law to consumers and accept and handle complaints about rights protection on the spot.
2. Please supervise: recruit 50 consumer representatives in advance, and hold an authorization ceremony in front of the First Shopping Plaza on the afternoon of March 15 to hire them as company supervisors. This article is downloaded from data management. Responsible for the supervision of supermarket commodity quality, and regularly put forward various rectification opinions and suggestions to the company. According to the recommended adoption value, the company will provide souvenirs worth 20 100 yuan.
Third, really give back to consumers.
1, my new clothes, my heart
① Farewell to the big sale of winter clothes: Anyone who buys all the special winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters in 80 yuan at one time will be given a pair of gloves or a beautiful scarf worth about 10 yuan; Full 120 yuan presents a pair of cotton slippers or a scarf worth about 30 yuan; Man 160 yuan presented a set of thermal underwear worth 50 yuan. (Buy more and send more, while stocks last)
(2) Hot sale of new products in spring: any one-time purchase of spring clothes, casual clothes and shoes of all brands 120 yuan will be given a gift with a value of 10 yuan; Full 180 yuan presents 20 yuan gifts; 220 yuan received a gift worth 30 yuan. (Buy more and send more, while stocks last)
(3) Children's wear exhibition: organize children's fashion show in Times Store, show fine children's wear, show childlike innocence and promote sales. Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)
2. The Year of the Rooster tastes good and the stomach is good.
① Gourmet area: A variety of snack foods are promoted at shocking prices.
② Fresh food area: (1) Anyone who buys 20 yuan fresh food at one time will get 3 fresh eggs. (buy more and send more)
③ Characteristic fruit 1 yuan 1 kg. (3 15 at 9: 00 am10: 00 am, 3: 004: 00 pm and 8: 009: 00 pm; Weight limit of 2 kg per person)
Fourth, special planning:
Love rushed to Liu Bei supermarket to buy gold. I came to Liu Bei's supermarket and won the lucky prize: 3 15. On that day, 10 sets of well-sealed computer printouts were placed in different parts of the supermarket. This article comes from data management download. If you can find a set, you can go to the service desk and exchange it for prizes worth 50 yuan.
Small lifestyle supermarket planning case 5
Activity content:
(1) 30% off new clothes, bedding and luggage.
During the activity, if a single store buys new products such as clothes, bedding, bags and so on on the same day, in principle, it needs a wider range of participating brands, at least the same brand of five stores in Jinan should ensure the same strength.
(Except supermarkets and special-price brands, during the activity, members will only earn points without discount. )
(2) Go shopping and enjoy unexpected surprises-"National Day shopping is free."
Time: 200_ year 65438+1October 1-7.
Customers who shop all over 300 yuan in a single store on the same day can participate in the lucky draw with the purchase invoice, and have the opportunity to get a full and half refund of the tickets.
Operating rules:
Each store has a lottery box containing 20 ping-pong balls (including 1 full court, 2 half-court games, 17 commemorative prize, supermarket products can be selected), and the staff need to stamp "L" on the invoices of customers participating in the activities to draw the lottery immediately.
(3) National Day fun, shopping to send Ankang
The purpose of this activity is to highlight the importance of insurance after 7. 18 rainstorm. By giving personal accident insurance, it will show that a shopping mall is people-oriented and cares about customers, which will play a positive role in establishing the image of caring about customers' health. Because the National Day theme promotion has been launched with a 30% discount on the whole audience, in order to control the cost, this activity adopts the way of adding activities to the main activity and purchasing, which weakens the business atmosphere, highlights the marketing idea of sending a shopping mall in Ankang, and can attract customers' attention.
During the activity, customers who spend more than 1000 yuan (including supermarkets) in a single store on that day can add a certain amount of cash to apply for an "insurance card" at the service desks of various shopkeepers, with 500 cards per store every day. Insurance card settings are as follows:
Series A: Accidental injury insurance with the insured amount of RMB 2__ _, which will be given to 5 yuan (the cost is RMB 15 yuan).
B 1 Series: Add 10 yuan to give an accident insurance with the insured amount of 63,020 yuan (at the expense of 30 yuan).
B2 series: add 10 yuan, and get the traffic accident insurance with the insured amount of 28 1000 yuan (at the expense of 30 yuan).
C 1 series: 20 yuan donated accident insurance with the insured amount of 155030 yuan.
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