In 20 12 years, the total value of education and training market in China has reached 960 billion yuan, with a compound annual growth rate of 12%. At the same time, the total amount of education and training industry has expanded rapidly. Competition has also become more intense. Take Beijing as an example, there are more than 300 new education and training institutions in Beijing every year, and about 300 of them died naturally in the same period. [ 1]