For the older generation, the unique packaging and flat advertising effect of coconut juice have attracted the recognition of many consumers. However, in today's era of aesthetic progress, the beverage market is facing great challenges and fierce competition. Coconut Tree Group must also learn to understand the relevant needs of young people in order to obtain development opportunities.
Coconut Tree Group relies too much on previous experience in today's advertising promotion route.
I also deeply understand from my own work experience that the relevant decisions and opinions of management have a very decisive role in the company's leadership direction. Even if the promotion effect of coconut palm brand coconut juice was successful before, and made it gain a leading competitive position, in the changing modern society, if we excessively follow the previous ideas and do not learn to understand and broaden our horizons, then the sales share of enterprises will naturally be occupied by other superior competitors.
It is difficult to stand out in the fierce competition market with the style of playing the edge ball and too straightforward advertising packaging.
In the current situation of cracking down on advertising in China, this style of edge ball has no promotion effect on the overall commodity sales of coconut trees, and it is impossible for people to understand coconut juice intuitively. Although the advertisement that is too straightforward seems unique, it has no aesthetic feeling of design, so it is naturally difficult to gain the consumer trust of young people. What's more, we are talking about standing out in the market.
My suggestion on coconut milk.
At present, coconut palm juice has become an established enterprise, and at the same time, it is necessary to conduct a new round of training for managers to attract young people. In particular, beverage enterprises should invest enough time and energy in the unique exploration of packaging and taste, seek relevant suggestions from professionals in promotion, and better achieve the maximum promotion effect with the least expenditure.