1. Zipper-the killer of team spirit

A 45-kilometer March, especially at night, is tantamount to a 25,000-mile long March for employees who have been dormant in the office for a long time. This is the assessment in LG Electronics Innovation Training last night. Each group of employees must arrive within the specified 8 hours, and no employee can be left behind. The tour routes are all open or remote in the wild, which is enough to make employees feel lonely and scared. This is the most powerful killer for LG to build team spirit.

2. Mountain Climbing Warrior Training Camp

The 4-day and 3-night "Peak Warrior Training Camp" has become a traditional reserved project in BenQ. Middle and senior managers in BenQ, Taiwan Province Province climb Mount Yushan, the highest mountain in Taiwan Province Province, at an altitude of more than 4,000 meters every year in batches. The most important purpose of this activity is to make employees have a sense of identity with BenQ's corporate culture. After this unforgettable training, the team concept of many employees will be greatly improved.

3. Five-star hotel-shaping elite consciousness

Employees must stay in a five-star hotel and take the most expensive taxi in the local area, otherwise the company's financial staff will not reimburse employees for cheaper expenses, which is the regulation of P&G employees' travel reimbursement procedures. There is no doubt that the elite culture of P&G is different from other companies in this respect.

4. Oath and slogan-remember the core idea

When employees of Wal-Mart enter Wal-Mart, they will follow the supervisor to take the following oath: "From now on, whenever a customer approaches me 3 meters, I will smile, look him in the eye and say hello. I dare to swear to Sam (the founder of Wal-Mart). " And LG employees shout various slogans every day.

5. Stock reward-becoming the real owner of the company

Set up a mechanism to "induce" employees to believe in the company's ideas (financial or time investment), and the company encourages employees to buy the company's shares by using the employee stock subscription plan to promote their psychological identity. What better way to make employees believe in the organization than to let employees use their hard-earned money to buy shares in the company and become the owners of the company? This is how Procter & Gamble brainwashes its employees.

6. Internal magazine-The company is your home.

B&Q building materials chain company has its own internal magazine "Orange Wind". This internal magazine not only reports the important news and news of B&Q (China), but also pays more attention to employees, introduces their outstanding deeds and exchanges successful experiences. GE's company magazine "GE Life" aims to tell you that GE is your home, you should work hard and build a family.

7. Cards and photos-ubiquitous reminders

The front of the Johnson & Johnson employee card is the employee information in Chinese and English, and the back is the core concept of the company. At any time, GE employees will carry cards with GE ideas on them. Disney's company posted pictures of Mickey Mouse, Donald Duck, Snow White and the Seven Dwarfs everywhere. Disney's eyes: the creator of fairy tales must live in fairy tales.