Current location - Education and Training Encyclopedia - Education and training - How does the manager of Meituan Kangaroo drive it?
How does the manager of Meituan Kangaroo drive it?
The opening method of the kangaroo manager of Meituan is as follows.

Open the commercial version of Meituan app in the mobile phone, click on the bottom store operation, click on the store promotion, enter the page, click on the kangaroo store manager to select Open and become the store manager.

Kangaroo store manager function introduction:

Traffic ranking: solve the problem of insufficient traffic in new and old stores, and the ranking competition is fierce. The role of kangaroo store manager is traffic weighting. For new stores, the validity period of the new store ranking privilege is extended to 16 days, and the use days can be flexibly controlled. For old stores, you can enjoy "cash coupons for promotional products", and cash coupons without thresholds can be applied to promotional products such as Jin Dian and Lankebao.

Precision marketing: The problems to be solved are low efficiency of manual voucher issuance, limited quota, automatic voucher issuance, abnormal order judgment and automatic delivery. Increase the amount of coupons to 2000.

Bad review processing: in terms of evaluation, bad review affects the single quantity. Top 3 high-quality comments, in addition, you can create reply templates, up to 50 templates can be set, and you can reply in batches.

Store decoration: For the problem of store decoration, the store has no texture, rough decoration, special decoration and hot search. Video posters can be set to show the elegance of the store, and five posters can be played dynamically to promote dishes. In the search box of the store, hot search words are preset.

Search heat: search market can be found in four categories: hot search, high growth rate, low conversion and high value, customer characteristics and problem solving: unclear information of old customers. Portrait customers through their basic information and consumption information.

Market situation: In terms of operation, take-away merchants have encountered bottlenecks and don't know where the new opportunities are. You can get the latest market data, regional TOP list, display ranking, and analyze market users from the aspects of preferential sensitivity, crowd type, gender, age and so on.