Lirendong Village in Panyu District is the largest e-commerce company among network celebrities. There are currently 20 "Taobao Villages" in China announced by Ali Research Center, and Lirendong Village, Nancun Town, Panyu District, Guangzhou is one of them. The Blue Book of Business published by Guangzhou Academy of Social Sciences recently released a report on the development survey of "Taobao Village" in Guangzhou, which pointed out that Lirendong Village and "Taobao Village" have gathered more than 600 Taobao merchants, formed a relatively mature business model and are also the largest "Taobao Village" in Guangzhou.