E-commerce sells many things, such as clothing, cosmetics, food and electrical appliances. In fact, this is the industry segmentation, not just the e-commerce industry. The competition in clothing is fierce now, so the prospect of this industry is not too great. Depending on how to operate, some of our emerging industries, service industries and medical care series have great prospects. Now there is a big market for pet products, whether online or offline. The development prospect of the industry is good, whether online or offline, so the development prospect of the e-commerce industry cannot be defined separately. E-commerce is the best resource and platform provided by this society to the public.
At present, the mainstream platforms are mainly traditional e-commerce platforms, such as Taobao, JD.COM and Pinduoduo, and there are also social e-commerce platforms, such as Tik Tok and Aauto Quicker.
For beginners, first of all, choose a platform with a lower threshold, which will be easier to get started. For beginners, if the funds are insufficient, it is not recommended.
At present, a lot of goods is a relatively hot platform, but what we did before was basically done on Taobao for many years, and we also handled the tail goods. As we all know, Pinduoduo is basically a low-priced product, so it is not recommended for beginners to do it, because the competitive environment is too poor.
The rest is Taobao. Since the development of this platform, the rules are relatively perfect, the market is also very inclusive, low-end, high-end, and the user's trust is relatively high. If we start from Taobao, we can better grasp the core gameplay of some e-commerce, and it will be easier to make other platforms later.
Therefore, from the perspective of traditional e-commerce platform, it would be better to choose Taobao.
Social platforms have great potential and are currently in an explosive period. As far as Tik Tok is concerned, the commodity turnover will exceed 500 billion in 2020, more than three times that of 20 19, and there are more opportunities to be tapped.
However, the threshold for social e-commerce will be relatively high. Not everyone is suitable for it. What kind of person is suitable?
Compared with traditional e-commerce that can choose online wholesale websites, social e-commerce needs more primary sources.
First of all, there are fixed partners relative to the big anchor. Some small sellers have no experience and commodity base, so it is difficult to talk about cooperation. However, Taobao Alliance and Select Alliance are not such good platforms, with no price advantage and small profit margin, so it is not recommended to choose them.
And as far as live broadcast is concerned, the stability of supply is also very important. The inventory of these platforms, including delivery time, cannot be mastered after sale. Once the live broadcast room bursts, the inventory cannot keep up, which is a big problem. The most important thing in live broadcast is word of mouth.
Although traditional e-commerce will also burn through trains, as long as one of them bursts, the weight will go up, and even if it is not promoted, the sales volume will be relatively stable.
Social e-commerce has greater demand for traffic. I have seen many sellers make money by information flow promotion and pile up money desperately. It can burn hundreds of thousands a day, as long as the input-output ratio is ok, so the funds are not enough. You can't play this game.
A good anchor is very important for social e-commerce, which is also the characteristic of social e-commerce, but it is not so easy to find a good anchor. There are many people who broadcast live every day, but there are not many anchors with a lot of water. It depends on the ability of the anchor.