Enrollment has always been one of the biggest headaches for practitioners in the training industry. Improper enrollment means that the cost of the enterprise cannot be recovered and there is no positive cash flow. With the increasingly fierce competition in the education industry, the traditional ways of leaflets and small gifts are becoming more and more ineffective. Bian Xiao has brought you some new modes of thinking:

Information flow, bidding promotion, Tik Tok and other channels, and short video channels similar to Tik Tok are all low-traffic areas. If the training institutions can combine their own industry characteristics, user concerns and other directions to launch their own quality content, publicize the strength and characteristics of enterprises in the form of content, and give users some preferential treatment appropriately, the enrollment effect is still good. We have a case of cooperation, that is, they simply used Tik Tok channel to complete the effect of recruiting 200 people this fall. Of course, they did. Bidding promotion is a relatively efficient channel. As users come to the door actively, if you can make some differentiated features in the details of delivery, you can still achieve good results. At this stage, enrollment must not think that the cost of offline channels is the lowest. This concept is out of date, and it is even more critical to grasp the offline time of users in time.

Providing online experience courses can capture the advantages of courses and users' minds before users pay. At the same time, online experience courses can break users' sense of time allocation and spatial distance because users can experience them directly. Through the interaction of online audition class and the output of some dry goods, we can grasp the user's mind to a greater extent, so as to achieve the effect of enrollment; At the same time, user login is restricted and user contact information is obtained efficiently. Leave the rest to the admissions consultant. I believe your admissions consultant is a professional.

The advantages of this are:

Online experience courses combined with online traffic channels can help training institutions recruit students in a more efficient way to the greatest extent. In addition, we suggest that training institutions can try to use the mode of low-cost courses in the enrollment process, rather than completely free, so as to cultivate users' willingness to pay first and improve users' estimation of product quality.

Precautions:

When the enterprise enrollment budget is not enough, it is not recommended to blindly put it in. Hot industries, especially hot time periods, have higher unit price per click. It is suggested to try to explore online channels, such as Tik Tok.