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How to control the cost of flower materials as a flower shop?
Today, with the increasingly fierce competition in the floral industry, most florists will unconsciously focus on whether the flowers are beautiful, whether the color matching is perfect, and whether the design works are selling well. Yes, from the consumer's point of view, empathy is inevitable in the operation of the floral market, but as a flower artist who uses visual merchandising to convey his feelings, it is far from enough to do this. Use your head immediately, use a keen sense of market smell, integrate information, how to promote sales in the marketing stage, and how to weigh the budget cost and profit. A florist is really not just a "mechanic" who does design. If you don't understand, don't worry, let's start with something simple.

Floriculture training

Every florist should have a list of floral designs in his mind.

Floriculture training

Floriculture training

In today's COHIM floral design course, a senior international floral trainer from Britain told everyone: "When making every floral design, you need to have a list in your mind, and the cost and quotation in your mind should be clear at a glance." Many new florists always take it for granted, such as holding hands, determining several kinds of flowers, and matching beautiful flowers one by one according to the technical points. It's over. Beautiful, isn't it? The question is, how many kinds of roses did you use? How many kinds of leaves are there What is the budget? How much is the charge? If you don't know anything, you can only say that you are one of the flower lovers who have successfully played soy sauce in a large number of flower shops.

Floriculture training

Therefore, an excellent florist should not only have superb technical and aesthetic ability, but also have a keen sense of the market, especially in the cost and pricing of floral works, and always have a list of market flower prices. Blind research and design may exceed the budget. Therefore, we say that price is often the most flexible factor in floral design and marketing, and it is also the most difficult link to grasp, which usually directly affects the success or failure of the transaction. Flower shops should not only consider the compensation of product cost, but also consider the acceptance of consumers.

Floriculture training

How to control costs and increase operating profit?

Floriculture training

Floriculture training

How to increase profits while controlling costs has troubled many new florists. In fact, it is not difficult to find that the main factors affecting the cost of flowers are purchase, season and design.

Floriculture training

Secondly, because of the season, the season of choosing flowers is very important, so as to "sell what you buy", that is to say, when choosing flowers and buying flowers, we should consider not only profit, but also design and innovation. The best idea is actually to design unique flowers with the most economical flowers, so that flower shops can get greater returns. Another aspect of seasonal performance is that the number of customers and orders will be significantly reduced during non-holiday periods. The off-season every year is a big test for flower shops. If we can't find new sales channels and maintain a certain number of customers in the off-season, it will be difficult for flower shops to survive these months.

Floriculture training

Of course, paying attention to floral design technology and craft is also an effective way to control costs. Like other art forms, floral art needs practice. For flower shops or flower shops, it is essential to improve their own technology and weighing skills. Only in this way can the implementation be more efficient and the natural profits will increase. Don't compromise on price easily. You can even create added value by adding a little design. In a word, good technology is recognized as valuable.

Floriculture training

Floriculture training

Finally, Bian Xiao wants to talk about reducing waste. In the course of specialized floral design in Aauto Quicker of Sino-Hector Fashion, many lecturers will repeatedly emphasize, No! Yes! Wave! Fee! Reduce unnecessary mistakes caused by poor consideration and poor communication, resulting in waste of resources and time. Therefore, the design of any flower shop should be carefully considered before operation, and the production process and required materials should be made clear to reduce mistakes.

Floriculture training

Floriculture training