1, product supervisor: the main job is to understand the market dynamics of similar products and boldly imagine the development trend of future products according to the changes of market information (imagine future products and provide design ideas for production departments);
2. Market research supervisor: do all research projects before, during and after product sales, and form research reports to provide basis for the marketing manager to design strategic plans;
3. Marketing planning supervisor: make strategic planning for the company and write all large-scale planning documents (mainly integrated marketing planning and channel management) (responsible for the company's long-term strategic planning and all annual, quarterly and monthly marketing planning work of the company);
4. Market development manager: the actual implementation and guidance of large-scale event planning of the company's marketing planning department (responsible for the company's long-term strategic planning and the guidance and implementation of all annual, quarterly and monthly marketing planning of the company);
5. Promotion supervisor: write the promotion plan and supervise the implementation of the promotion plan (mainly holiday promotion and on-site terminal promotion);
6. Public relations supervisor: presiding over the formulation and implementation of market public relations plans and supervising the implementation of public relations activities;
7. Advertising planning supervisor: advertising planning and design, advertising production, terminal POP artist.
Second, the detailed job description of the marketing department.
1, Marketing Director (CMO)
Direct supervisor: general manager
Main work: according to the change of market information, formulate the company's long-term marketing strategic plan and monthly marketing plan (promotion and other means) and be responsible for cooperating with the sales director to promote and implement it.
Job responsibilities:
(1), to assist the general manager in formulating the company's overall development plan and strategic objectives (sales objectives+financial objectives);
(2) Provide accurate industry positioning for the company and timely provide market information feedback;
(3), formulate and implement the annual marketing plan and new product development plan (according to the change of market demand, put forward reasonable suggestions);
(4) Adjust marketing strategies and tactics (including product price adjustment) at any time according to market changes, and organize relevant personnel to receive training on the latest product knowledge and market knowledge;
(5) Formulate the company's brand management and development strategy, and maintain the company's brand;
(6) Manage, supervise and control the use of the company's market funds.
Job Requirements: (The marketing director should not only have strong planning ability and strategic planning ability, but also have the team command ability of project organization and implementation)
Have a deep understanding of marketing work, have a strong market perception ability, and have a keen grasp of market trends and market directions;
Close media cooperation and on-site management ability of large-scale activities;
Hard-working, aggressive and responsible;
High working enthusiasm, good teamwork spirit, excellent interpersonal communication skills, team building ability and organizational development ability;
Strong observation and adaptability.
2. Marketing Manager
Direct supervisor: Marketing Director
Main work: Organize department personnel to complete the market planning work, and supervise and manage the work progress of the sales department.
Job responsibilities:
(1), organize the preparation of the company's annual, quarterly and monthly sales plan and sales expense budget, and supervise the implementation (design indicators for the sales department);
(2) Organize to investigate the sales of the company's products and competitors' products in the market, synthesize customer feedback, organize market research and analysis, explore market opportunities and develop partners; Write market research report and submit it to the management of the company;
(3) Prepare an advertising plan directly related to sales and submit it to the general manager's office;
(4), formulate the relevant management system of the department and supervise and inspect the implementation of subordinates;
(5) Conduct business guidance and work assessment for subordinates;
(6) Organize the establishment of sales statistics ledger and submit it to the financial statistics department on a regular basis.
Job requirements:
Have a deep understanding of marketing work;
Strong market perception, keen grasp of market trends and market direction;
Have close media cooperation and have the ability to manage large-scale activities on site;
Hard-working, aggressive, good communication, coordination and organization skills;
High working enthusiasm and good team spirit;
Strong observation and adaptability.
3. Director of Market Planning
Direct supervisor: Marketing Manager
Main work: make strategic planning for the company and write all large-scale planning documents (mainly integrating marketing planning and channel management), and be responsible for the company's long-term strategic planning and all annual, quarterly and monthly marketing planning.
Job responsibilities:
(1), to study the macro information of the market, including market trends, technological development trends, changes and trends of national and local policies, and to collect product and market information;
(2) Design, establish and maintain the positioning of the company's product brands, and design and implement specific market plans;
(3) Organizing the preparation of large-scale market planning and design schemes;
(4), write a plan design report, implementation plan report;
(5), independently complete the advertising plan and brand promotion plan;
(6), guide the production of various promotional materials, product manuals, sales support materials, etc.
Job requirements:
Familiar with the market situation of the company's products and related products;
Be able to independently organize the formulation of market planning, marketing strategy and product development;
◆ Experience in market development, sales and business negotiation of large-scale projects;
Skilled in operating office software;
Independent working ability and team spirit;
Strong expression, understanding and public relations skills;
Proactive, cheerful, efficient and willing to accept challenges.
4. Market Development Manager (Supervisor)
Direct supervisor: Marketing Manager
Main work: the actual implementation and guidance of large-scale event planning of the company's marketing planning department (responsible for the company's long-term strategic planning and the guidance and implementation of all annual, quarterly and monthly marketing planning of the company)
Job responsibilities:
(1), planning, organizing, implementing and coordinating the company's marketing planning and advertising business;
(2) Grasp the market dynamics, formulate the overall strategy of product expansion and implement it;
(3) Organizing the implementation of annual and monthly market operation plans;
(4) Submit market expansion reports and market analysis reports on a regular basis;
(5) Organizing the trial sale and establishing the price system;
(6) Coordinate the interpersonal relationships inside and outside the company of all companies that cooperate with the marketing department.
Job requirements:
Have a deep understanding of marketing work;
Strong market awareness, keen grasp of market trends and market direction;
◆ Have the ability of business planning;
Skilled in operating office software;
Excellent oral and written communication skills.
5. Promotion Director
Direct supervisor: Marketing Manager
Main work: write the promotion plan and supervise the implementation of the promotion plan (mainly holiday promotion and on-site terminal promotion)
Job responsibilities:
(1), organize and implement various annual, quarterly, monthly and holiday promotion activities according to the overall planning of the company;
(2) Draw up various promotion plans, and supervise the implementation and effect evaluation of various promotion plans;
(3) to guide and supervise the formulation and implementation of marketing promotion plans in various regions, formulate reporting rules and approval procedures for marketing promotion funds, and supervise the procedures;
(4) designing, distributing and managing promotional items;
(5) Coordinate the analysis of sales volume in each region and put forward the promotion plan;
(6) Formulate various budgets for different promotional activities in different periods, and control the use of promotional funds according to the budgets.
Job requirements:
Good customer awareness and business development ability;
Familiar with the market situation of the company's products and related products;
Skilled in operating office software;
Strong ability to work independently and have certain leadership ability;
Excellent presentation and persuasion, good team spirit;
Strong learning ability and responsibility.
6. Head of Public Relations
Direct supervisor: Marketing Manager
Main work: preside over the formulation and implementation of market public relations plans and supervise the implementation of public relations activities.
Job responsibilities:
(1), presided over the formulation and implementation of the market public relations plan, and cooperated with the company's project to plan the company's external public relations activities;
(2) Supervise the implementation of market public relations activities and communicate well with relevant departments and enterprises;
(3) Submit reports on public relations activities on a regular basis and provide suggestions on the overall market strategy;
(4) Conduct public relations investigation and adjust public relations publicity policies in time;
(5) Publicize and explain the company's situation, plan and preside over important public relations special events, and coordinate and handle all aspects of relations;
(6) Establish and maintain public relations databases and public relations documents;
(7) Participate in the formulation and implementation of the company's news communication plan, and implement the supervision and effect evaluation of news propaganda;
(8) Provide public relations support for market development and promotion, alliances, exhibitions and on-site meetings, and assist in receiving company guests.
Job requirements:
Have a deep understanding of marketing work;
Strong market perception and keen grasp of market trends and market direction;
Strong language and writing skills;
Skilled in operating office software;
High working enthusiasm and good team spirit;
Strong observation and adaptability, excellent interpersonal and coordination skills, and strong social skills.
7. Director of Advertising Planning
Direct supervisor: Marketing Manager
Main work: advertising planning and design, advertising production, CI design and terminal POP art design.
Job responsibilities:
(1), develop and maintain the relationship between the company and relevant government agencies and partners;
(2) Organize enterprise qualification certification, technical appraisal, government research fund application and various honors. ;
(3) Assist in organizing the marketing activities of the company;
(4) Help to create corporate brands and spread corporate culture;
(5), presided over the company's media public relations activities, formulate and organize the implementation of media public relations activities plan;
(6) Responsible for the collection and arrangement of advertising information of competitive brands, the analysis of industry promotion expenses, the formulation of advertising strategies in different periods of products, and the formulation of annual, quarterly and monthly advertising expense plans;
(7) Select advertising companies correctly and supervise the work of advertising and production agencies;
(8) advertising monitoring and statistics, timely evaluation of advertising and public relations activities.
Job requirements:
Have a deep understanding of marketing work;
Familiar with business planning activities;
Familiar with enterprise project bidding, bidding process and operators is preferred.
8. Product supervisor
Direct supervisor: Marketing Manager
Main work: The main work is to understand the market dynamics of similar products and boldly imagine the development trend of future products according to the changes of market information (imagine future products and provide design ideas for production departments).
Job responsibilities:
(1), formulate market research plans such as competitors, industry information and company product information, and conduct comprehensive market research;
(2) analyze and summarize the research information, determine the research results, and provide relevant basis for the company's overall strategy formulation;
(3) Plan and organize market activities, arrange the company's product promotion, feed back all information, and collect and apply product market information;
(4) Planning the launch of new products and upgrading of existing products, including: planning and implementation, advertising creativity, writing promotional articles and planning and implementation of activities;
(5) Assist the sales department to carry out sales work and maintain supplier relations.
Job requirements:
Familiar with the production process of the industry;
Have macro-planning ability and excellent information analysis ability;
Strong oral and written communication skills and business negotiation skills;
Strong English listening, speaking, reading and writing skills;
Proactive, flexible and conscientious;
Strong communication and coordination skills;
Serious working attitude, able to maintain a good working condition under great pressure, and practical and rigorous style.
9. Head of Market Research
Direct supervisor: Marketing Manager
Main work: Formulate and implement various market research plans and projects, and provide necessary market information support for relevant departments.
Job responsibilities:
(1), making market research plans and organizing market research projects;
(2) Establish and improve the marketing information system to provide information decision support for this department and other departments;
(3) Assist the marketing manager to make various marketing plans;
(4) Organize macro-environment and industry survey, and investigate the internal marketing environment, consumers and users;
(5) Making research reports and providing suggestions to the management;
(6) Collect all kinds of market information and relevant industry policies and information.
Job requirements:
Proficient in research methods and analytical tools;
Skilled in using various statistical analysis software;
Good at the design, management, research and customer service of market research projects;
Skilled in operating office software;
◆ Have a keen market vision;
Have independent working ability, good interpersonal skills and teamwork spirit;
Proactive, cheerful, efficient and willing to accept challenges.
Strong communication and coordination skills;
Serious working attitude, able to maintain a good working condition under great pressure, and practical and rigorous style.