Pictures are a very important part of online stores, and the visual impact is much stronger than words. Can instantly attract customers' attention and let them know the basic information of your product. In the world of multimedia, it is more important than words. In online stores, excellent product pictures are the key to increase the number of views and promote purchases. Pictures should be used to convey visual information to assist the text and help understanding. Because pictures can show the information content in a concrete and direct way with high quality and high realm, and make the original unremarkable things become powerful and infectious pictures, reflecting greater creativity. Pictures play an important role in forming a unique picture style and attracting visual attention. It has two functions: setting off visual effects and guiding reading.

The pictures in the online shop mainly include advertising pictures, main product pictures and physical pictures. How to create and beautify these pictures?

(1) advertising map. Online shop advertising pictures are for online shop promotion services, generally including product posters, focus pictures, promotional posters, drilling exhibitions, through train pictures and so on. After making these pictures, your promotion fee will never be wasted again. First of all, the theme should be clear, and there can be no more than one theme; Secondly, don't sell dog meat by hanging sheep's head, which is just like this; Thirdly, the composition taboo is unified, regardless of primary and secondary, and it is quite satisfactory; Finally, the details, details determine success or failure, all the effects should be achieved in the details.

(2) main product drawings. A good product master map can determine 50% of the purchase desire. The main picture can include brand LOGO, product price (such as 20% discount, 99 yuan only, etc. ) and promotional vocabulary (such as mailing gifts, today only, etc. ). From 20 12, 10, 1, with the support of category customer service, whether the main search map has psoriasis will be an important weight of search display, and several categories have been rectified to restore the beautiful image of the main search map. The beautiful design of the main picture can bring some traffic and conversion rate to the seller.

(3) real shooting. In the face of real shooting, buyers will have such requirements: pictures should be taken in kind; The details should be clearly displayed; Color should not be distorted, and there should be color description; The picture cannot be opened too slowly; Clear pictures, etc. These problems are usually concerned by buyers. Sellers should pay attention to the needs of buyers when showing pictures of products.