Broadly speaking, motion graphics is a visual expression that combines animation film language and graphic design and is designed based on time flow.
Graphic animation is a bit like the product between graphic design and animation. Graphic animation uses the rules based on graphic design in visual expression and animation production means in technology.
Dynamic graphics is a visual symbol based on graphic design and dynamic images. The difference between dynamic graphics and comics is just like graphic design and comics. Even if it is expressed on the same plane media, the difference is that one is to design a visual expression, and the other is to use images to serve the content in a narrative way.
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With the popularity of dynamic graphic art, ABC, CBS and NBC, the three major cable TV networks in the United States, took the lead in applying dynamic graphics to programs. However, at that time, dynamic graphics only appeared as a corporate logo, not an expression of creativity and inspiration. With the rise of color TV and cable TV technology in 1980s, more and more small TV channels began to appear. In order to distinguish from the inherent images of the three major cable TV networks, later TV channels began to use dynamic graphics as a propaganda means to establish their own image.
In addition to the popularity of cable TV in the 1980s, the continuous development of video games, videos and various electronic media also created more employment opportunities for dynamic graphic designers. Under the technical constraints at that time, there was a great demand for designers who could create dynamic graphics. After 1990s, Kyle Cooper, the most influential dynamic graphic designer, applied the technology of printing design to dynamic graphic design, thus combining traditional design with new digital technology. Participated in the title design of 150 movies and TV series. Among them, the title he designed for the film Seven directed by david fincher in 1995 is the most representative.
Of course, the famous spy hard disk "James Bond Series" is indispensable in the history of film title production. With the progress of science and technology, the development of dynamic graphics is changing with each passing day. In the early 1990s, most designers could only work on high-value professional workstations.
With the progress of computer technology and the software development of many software developers on the personal computer system platform, in the 1990s, many CG tasks changed from analog workstations to digital computers. During this period, more and more independent designers appeared, which quickly promoted the progress of CG art. With the revolutionary development of digital imaging technology, dynamic graphics were pushed to a new high point.
Nowadays, dynamic graphics can be seen everywhere in any media.