Why sell high-profit products? There are the following points: 1. 1. Now most pharmacies are promoting high-margin sales, such as Nepstar and Jin Kang. High-margin sales are the way out for pharmacies to survive. 2. High-margin sales can provide the largest surplus value, accumulate funds for enterprise development at the fastest speed, ensure the lowest purchase price, and retain more customers. Our salary comes from sales. High-margin products are divided into ABC. If you want to get high income, you can only sell more high-profit products. 4. The products with high profit margin and high profit margin are successful. I am proud to sell products with high profits. High-margin sales require our sales staff to have excellent eloquence and professional knowledge. How to reasonably match high-margin products is a test of our thinking. 5. Learn more, train more, observe more at ordinary times, learn more from practice, sum up the advantages of others, innovate and make your own. Take it to the next level 1 1 A It is better to donate money to the company and our pockets instead of selling generic drugs. B If you don't chop up the customer, he will be chopped up like other pharmacies. C As long as our products are properly matched and used correctly, the effect will never be worse than that of ordinary drugs, even better than that of ordinary drugs such as Yifuning and Ginkgo biloba. This is a good example. D Only by greatly increasing the gross profit margin will our pockets be more bulging. We should continue training, deeply understand our high-margin products, understand their efficacy, components and selling points, understand and remember the shortcomings and price defects of generic drugs, highlight the advantages of our high-margin products, show the shortcomings of generic drugs, and evaluate employees from time to time. Learn health care products, food and ginseng antler comprehensively and systematically, sell these products as much as possible, and attach these products when selling drugs, especially health care products, expensive health care products, ginseng antler and so on. To quickly increase the gross profit margin, it is better to sell a bottle of health care products than a few cold medicines. Take ginseng antler and health care products as the leading factor. Reasonably collocate drugs, vigorously increase the unit price of customers, but ensure the curative effect, try to sell products with high gross profit margin, sell large orders, suit the remedy to the case, and ensure repeat customers. For chronic diseases, we should persuade them to take drugs during the treatment, so as to ensure the curative effect and improve the gross profit margin. Take the cross-collocation method of traditional Chinese medicine, ginseng antler and Chinese patent medicine, multi-drug collocation method and preferred medication method to increase sales, strengthen drug efficacy and avoid customers' aversion to using the same drug every time. Seize the first time of new customers, ensure that customers who come to the store for the first time can use our high-margin products and make them effective, so that customers can still consume our high-margin products next time they shop. Learn to observe what customers are doing, especially those who have keys and famous cars. You can boldly sell big orders, especially those rich people who smoke a lot and are flushed. For those people, as long as you have eloquence and courage, several big orders are possible. For those cases that are close to failure, we can immediately change our thinking to sell other products, control the price and make this single business through the words and deeds of our customers. For customers who only recognize brands or are extremely stubborn, we should conduct in-depth research, explore their breakthrough points, supplement them with health care products and Chinese medicines, improve their gross profit points, and melt these "stubborn elements" with the most professional knowledge and the most cordial care. When some of our high-margin products are inferior to generic drugs in all aspects, we can take the best service and the most professional explanation to teach customers to care and make them trust you completely. It will be easy for you to sell him any medicine. Retreat for progress, leaving customers with a choice. For example, if a customer buys cold medicine, you can ask him if he wants it fast or slow. If he wants to be quick, give him more than two expensive medicines. If he thinks it's too expensive, you can buy him a slightly cheaper one right away. Because customers choose, they generally don't resent it, and nine times out of ten they will accept your expensive medicine. Also, sometimes customers come in and explicitly ask for this medicine. You can take him to that position, then introduce and explain our products, highlight the advantages of our products, cover up the advantages of generic drugs, and let customers make their own decisions and choices. At that time, the efficacy of those drugs was not great, and customers would not complain. 88. Be hard on rich customers and some important customers. Sometimes if you are soft-hearted and too impatient, you may lose a lot. Use the difference of dosage forms, the difference between national medicine and health care products, and the difference between RX and OTC to promote our agent products. 10 10 powder is convenient to take, well absorbed and easy to cook. Proper powdering can be carried out with a powdering machine to improve the sales of ginseng antler Chinese medicine. Jin Sha Niu+Pangolin, taking Shenshitong to treat calculus, Ejiao+Korean ginseng+velvet antler, benefiting qi and tonifying kidney+Sanqi+Salvia miltiorrhiza+Dendrobium nobile, nourishing yin and promoting blood circulation, protecting liver and lowering blood sugar, has various effects. Ganoderma lucidum and Cordyceps sinensis can improve immunity, protect liver, tonify kidney and benefit lung11. The best display of high-profit products. Do a good job in every large-scale event and membership day, and push our special prices to attract customers with high quality and good price. 12 12 The cashier is the key. The cashier is the last check. Cashiers don't need to be familiar with other drugs, but they must be familiar with our high-margin products. It is necessary to learn in time what new high-margin products you have, memorize high-margin products with similar efficacy to generic drugs, stop customers in time, persuade customers to take medicine and apply for membership cards. 13 13 major customers and old customers should find ways to leave their contact information, give them sweetness and let them patronize for a long time. 14 14 tacit understanding and unity, let the best and most eloquent employees receive big customers, let ordinary employees find big customers, deal with big customers and constantly improve themselves. Each store must have two best employees to sell in each class. Tacit unity and mutual help sales. Several people around a person, take turns to "bomb", provide goods in time and give some help. 15 15 All store managers or supervisors must set an example and use their best sales skills to drive all employees in the store. Set yourself a goal. 16 16 learn to be bold and innovative, and develop thinking. Learn from others, seek change and innovation, and let us always be in the leading position. Thank you! Thank you!