Wang Haibo, 1999, graduated from China Renmin University with an MBA. In August of the same year, China Net Library was founded in Beijing. At the beginning of 2006, China Industry Network Alliance was established, which became the most important industry e-commerce consortium in China, and initiated the combination of traditional industries and industry e-commerce in China.

Wang Haibo, 20 10, put forward the innovative e-commerce idea of "aggregating single products and pricing is king", which triggered a new wave of single product e-commerce. With his unique industry theory research achievements and successful enterprise management experience, Mr. Wang Haibo has been successively hired as the director of the Enterprise Network Application Promotion Committee of China Electronic Commerce Association, the member of the expert group of Beijing Economic Information Committee, the executive director of Shangrao Chamber of Commerce in Beijing, and the MBA teacher of Capital University of Economics and Business, becoming a leading senior scholar and enterprise coach in the industry.

Chinese name: Wang Haibo.

Mbth: the king.

Alias: Haibo

Nationality: China.

Ethnic group: Han nationality

Place of birth: Shangrao, Jiangxi, China

Date of birth:1March 973

Occupation: MBA tutor, entrepreneur

Graduate school: China Renmin University MBA.

Faith: Marxism

Representative works: 4B theoretical model, single product e-commerce model.

Operating company: China Net Library.

outline

Wang Haibo, 1999, graduated from China Renmin University with an MBA. In August of the same year, China Net Library was founded in Beijing. At the beginning of 2006, China Industry Network Alliance was established, which became the most important industry e-commerce consortium in China, and initiated the combination of traditional industries and industry e-commerce in China. 20 10 put forward the innovative e-commerce idea of "aggregating single products, quotation is king", which triggered a new wave of single product e-commerce.

For more than ten years, Mr. Wang Haibo has devoted himself to research, based on the 4B theoretical model, summed up a set of industry e-commerce application system suitable for the development of domestic traditional enterprises, and promoted it nationwide with the aim of "aggregating traditional industries and transforming e-commerce", which aroused strong repercussions and caused an upsurge in e-commerce application in various traditional industries. I personally provided e-commerce application solutions for more than 500 industry representative enterprises, and made outstanding contributions to the informatization promotion and e-commerce development in China. He has successively won the "Honesty and Prosperity" Elite Award of Capital E-commerce in 2008 and the 20 10 China E-commerce Industry Leader Award.

Major achievements

Since 2004, Mr. Wang Haibo has held more than 300 lectures on network applications and e-commerce in China, with a cumulative audience of more than 654.38+million. His thought is based on research and practice, with smooth logic, rigorous system and novel and unique views. His speech is magnificent, sharp in language, full of passion, and has a rare shock, which is highly respected by the industry. Mr. Wang Haibo 1999 graduated from Renmin University of China with a master's degree in business administration. In August of the same year, he founded China Net Library in Beijing. Leading the Group from the initial establishment of Internet publishing business with China Telecom 1 14 to providing e-commerce development planning and trading platform operation and construction for local entities. China Net Library has developed into the top three B2B e-commerce platform service providers in China.

Since 2004, Mr. Wang Haibo has been actively participating in e-commerce training in various places, and participating in organizing and planning e-commerce exchange and training projects of relevant government departments. So far, he has organized more than 300 e-commerce trainings and various forum activities for entities in major cities across the country, with a cumulative audience of more than 654.38+million, which has made outstanding contributions to the application and development of e-commerce for entities in China.

In 2006, China Electronic Commerce Association, internet society of china and other 10 organizations initiated the establishment of China Industrial Network Alliance, which pioneered the combination of traditional industries and industrial e-commerce in China. And served as the chairman of China Industrial Network Alliance. Mr. Wang Haibo is regarded as an opinion leader in the industry, because he has innovated a new mode of e-commerce theory-"4B" mode.

The way of management

4B E-commerce theory is a theory about the development of e-commerce in China put forward by Mr. Wang Haibo, president of China Net Library. From the perspective of industrial chain, Mr. Wang Haibo innovatively put forward the "4B" theory of subdividing "B" for the first time in the e-commerce industry: raw material supplier is called B 1, manufacturer is called B2, distributor is called B3, and retailer is called B4. According to this theory, e-commerce service providers should first do a good job in B3 and B4 markets, and solving business transactions between B3 and B4 becomes the key to B2B development. B3 and B4 are well done, and B 1 and B2 are natural, which in turn drives the blowout development of the whole e-commerce market.

In June 2006, he became the chairman of China Industrial Network Alliance. Up to now, more than 100 e-commerce training and industry e-commerce development forums have been held in major cities across the country, with a cumulative audience of nearly 65,438+10,000.

In 2006, China Electronic Commerce Association, internet society of china, China Internet News Center, National Organization Code Management Center and other authoritative organizations 10 initiated the establishment of "China Industrial Network Alliance" in Beijing, and Mr. Wang Haibo became the chairman of China Industrial Network Alliance. Responsible for guiding and assisting representative enterprises in traditional industries to form industry networks, and organizing e-commerce training and industry e-commerce development forums in major cities across the country, with a cumulative audience of nearly 500,000 people.

In 2007, Mr. Wang Haibo was appointed as the director of "Enterprise Network Application Promotion Committee of China Electronic Commerce Association" by China Electronic Association for his outstanding contribution in promoting enterprise informatization construction and e-commerce application, and was fully responsible for the informatization construction and e-commerce application promotion of small and medium-sized enterprises nationwide. Under the leadership of Xian, traditional enterprise e-commerce knowledge popularization activities have been carried out all over the country, which have been highly praised. In March 2007, entrusted by China Electronic Commerce Association, the Enterprise Network Application Committee of China Electronic Commerce Association was established and served as the director of the professional committee to guide and promote the network popularization and application of more than 70,000 small and medium-sized enterprises nationwide. Revolutionary put forward a new mode of e-commerce theory-"4B" mode, known as the opinion leader of e-commerce industry; Won the "Integrity and Prosperity" Elite Award of Capital E-commerce.

In February 2007, he was elected as the executive director of the newly established Ganshang Federation. I went back to Jiangxi many times to participate in various investment fairs organized by the province.

In 2008, he won the "Integrity and Prosperity" Elite Award of Capital E-commerce; As the vice president and president of Shangrao Chamber of Commerce in Beijing, Jiangxi Province, Wenjing Wang * * * organized the Chamber of Commerce for social assistance and various donations for many times, and developed into the most active Jiangxi business gang in Beijing.

In 2008, Wang Haibo established his own e-commerce theory-"4B" e-commerce model, which has become a theoretical system with great influence on the development of e-commerce in China. In the same year, we completed the construction of 4B e-commerce model, and started to build industrial chain e-commerce by launching "China Store-in Network".

In June, 2009, 5438+ 10 was selected into China E-commerce Expert Database and obtained the qualification of senior expert. Put forward an innovative e-commerce idea-"single product e-commerce model", which triggered a new wave of single product e-commerce. Join hands with Beijing Municipal Commission of Commerce, Beijing Electronic Commerce Association and domestic well-known B2B e-commerce service enterprises to launch the project of "Capital Business Network Serving China"; He also served as the chief consultant of the provincial chamber of commerce to organize e-commerce platform, and actively promoted the construction and development of e-commerce organized by chambers of commerce all over the country.

Chamber of commerce exchange

20 10 10 was selected as a member of the expert group of Beijing Economic Information Committee and employed as an MBA teacher in Capital University of Economics and Business.

Because of his innovative B2B e-commerce concept and rich management experience, Mr. Wang Haibo was hired as the chief consultant of more than ten chambers of commerce platforms, including Heilongjiang Chamber of Commerce, Shandong Chamber of Commerce, Shangrao Chamber of Commerce and Fujian Chamber of Commerce. Mr. Wang Haibo not only created a smooth Internet trade channel for chamber of commerce enterprises, but also actively created a business circle environment for chamber of commerce enterprises to resist market shocks and concentrate superior resources.

20 10 China small and medium-sized business enterprise association, iresearch market consulting, China unionpay and mobile media jointly initiated the establishment of "China B2B e-commerce service alliance". Entrusted by the Ministry of Commerce, Beijing Electronic Commerce Association and Beijing Municipal Commission of Commerce, Mr. Wang Haibo served as the Secretary General of the Alliance. The alliance will provide comprehensive e-commerce application promotion services for small and medium-sized enterprises.

20 1 1, Yuhang District Government plans to build the largest e-commerce valley industrial cluster in China, and entrusts Mr. Wang Haibo as the chief consultant of the expert group of this project, and as a special lecturer of China e-commerce application talent training base, makes great efforts to cultivate the reserve force to promote the development of e-commerce.

20 1 1, Mr. Wang Haibo, as an e-commerce application expert, was specially invited by the National Project Team of Supply and Marketing Cooperatives as the chief lecturer, and special training activities on project construction of the National Supply and Marketing Cooperatives were carried out one after another. More than 0/000 entrepreneurs from the National Supply and Marketing System/KLOC participated in this series of training activities, which benefited a lot.

20 1 1 was hired as a special senior researcher of China e-commerce research center and a special expert of the national e-commerce talent expert Committee. Cooperate with iResearch, China UnionPay, Xinhua Letter and other enterprises to establish China B2B e-commerce service alliance, and serve as the executive chairman of the alliance to promote the "China e-commerce frontier support plan" throughout the country.

20 12 in may, the first Beijing international trade fair launched the "100 cities and 1000 products" project, which promoted the construction of e-commerce industrial bases and parks in various places and led China's online library to build 1 1 e-commerce industrial bases in various provinces across the country. 65438+February, through actively advocating and practicing the application of single-item e-commerce, it promoted the innovative development of e-commerce in China entity enterprises, and won the "Knight Award of IT Times" in the eighth annual CEO meeting of IT Times Weekly.

In 20 15, the online library split part of its it service income and listed it on the new third board, entering the innovation layer. On June+10, 5438, the online library launched the "Hundred Counties and Hundred Billions" project on the basis of the "Teng Plan". In February, 65438, Wang Haibo's "industrialization", Ma Yun's "innovation" and Liu Chuanzhi's "integration" were all rated as hot keywords in the second world internet conference Conference by People's Daily.

20 16 with the in-depth promotion of supply chain e-commerce by netbank group, the development and application of industrial internet has entered a historic new stage. In June, Wang Haibo attended the 15th China Internet Conference, and the online banking group held the "20 16 Industrial Internet and County Economic Ecological Development Summit". Internet industrialization of entity enterprises has become the new engine of county economic development.

2016165438+10, Wang Haibo was invited to attend the opening ceremony of the 3rd world internet conference. The "China County Characteristic Industry Internet Achievement Conference" held by Online Banking Group became the finale. Teng plans to officially launch the "specialized and innovative" small and medium-sized enterprises cultivation project, and continue to promote the participation of "specialized and innovative" small and medium-sized enterprises in the industrial chain and innovation chain.

Social prestige

Founder and Executive Chairman of China B2B E-commerce Service Alliance

Chief consultant of local government e-commerce platform

Chief consultant of e-commerce platform organized by provincial chamber of commerce.

Vice President of Beijing Electronic Commerce Association

MBA teacher occupation of Capital University of Economics and Business

Senior expert in the expert database of China Electronic Commerce Association

China E-commerce Research Center specially invited senior researcher.

Vice Chairman of China Electronic Commerce Association

Lecturer of Tsinghua University E-commerce President Class

20 10 China e-commerce leader award

2065 438+02 IT age knight award

Character view

The core concept of e-commerce application

1. Enterprises must attach importance to developing their own single product e-commerce activities. It is impossible for enterprises to sell all products and services online, but they can use e-commerce to aggregate the characteristics of the whole single product industry to highlight one of their flagship products.

2, enterprises must let sales, procurement or business personnel to participate in e-commerce applications, make full use of e-commerce platform to expand trade channels for enterprises.

Instead of just handing over the website to the website technicians for management.

3. Enterprises need to quote the whole network, continuously quote the target customers of downstream enterprises, and make inquiries of upstream enterprises at the same time to realize the interaction of e-commerce.

Core viewpoints and comments on the application of e-commerce in entity enterprises

1. The core value of e-commerce lies in that a single product promotes the supply chain optimization and industrial upgrading of an entity enterprise. The development of e-commerce in China has entered the era of real economy, and the commercialization of products of brand manufacturing enterprises is becoming the mainstream mode of e-commerce, not just focusing on the consumption of goods.

2. Not all entities can be the leaders of the single product e-commerce platform, but they can definitely become participants, or they should not be bystanders of the single product e-commerce platform.

3. Entity enterprises don't need to be the second JD.COM or Taobao. Therefore, enterprises do not lack funds and talents for e-commerce. What is lacking is the determination to use e-commerce to change the business model.

4. Each region will have a number of single-product e-commerce platforms representing the characteristics of local industries; Every single product will have a single product e-commerce platform that dominates its own category.

5. Enterprises sell 10 pieces of 100 commodities, far less than 1 000 pieces of10 commodities. This kind of business is difficult to realize in the real world, but e-commerce gives us an opportunity as an entity enterprise.

6. In the process of developing e-commerce, entity enterprises must take sales and purchasing personnel as the main force. IT is impossible for an enterprise to spend three years on training an IT staff, but through three days of training, the sales director can be turned into an expert in e-commerce application.

7. In fact, the development of e-commerce in the past decade is a process in which enterprises use e-commerce to upgrade their online brands, and the development of e-commerce in the next decade is a process in which enterprises use data.

We won't talk about e-commerce in 8, 3 or 5 years, because all enterprises have been e-commerce. In this era of fast fish eating slow fish, what we have to do today is to gain the leading position in a single product or a certain sub-service field first.

9. When we talk about e-commerce, we all pay attention to online retailing. In fact, online retail is only a small part of e-commerce applications, and all online retail enterprises will become a kind of retailers.

10. All enterprises should be divided into raw material e-commerce, manufacturing e-commerce and distribution agent e-commerce according to the industrial chain. So there is no fixed e-commerce model suitable for all enterprises.