In line with the business philosophy of "sales market oriented and customer centered", with the development of Xintai for many years, the rapid development of the world economy and the increasing market demand, Xintai's main industries have expanded from single-sided net and three-layer net in the 1990s to warp knitting, flying knitting, weft knitting, tatting, electric embroidery, spinning, printing and dyeing. In addition, people's marketing methods are constantly upgrading, from passive skill waiting to actively caring about customer requirements, market segmentation and customers, and creating large database queries according to the network platform to show customers accurate and instant services. According to years of development, Xintai has made impressive achievements in testing water, but it still needs to keep up with the pace of the times, actively and independently innovate sales and marketing methods, and constantly improve working methods. It is firmly believed that the marketing development strategy and management training course made by Mr. Zhuang can help us master marketing professional knowledge more systematically, show customers high-quality service projects, and realize the value of life. Finally, I wish this training session a complete success.
China's Marketing Plan Historically, since the late 1980s, industrialists in China have just begun to step into the marketing road, paying attention to advertising words and competitors, which is a typical example of the dispute between Midea's Gree air conditioner and Midea's "refrigerator". The teaching of course content revolves around "marketing development strategy and management methods", and adopts the methods of "basic theory guidance, classic cases, answering questions, and on-site interactive communication". On the basis of in-depth analysis of many classic cases, combined with years of basic theory combing and social experience, the teaching method is step by step, step by step, and the lectures are eloquent, which won applause from the students on the spot.
Considering the basic theory of 4P sales and marketing "commodity-price-marketing model", we should pay attention to the persistent business philosophy of "sales market-oriented, customer-centered". Xintai has developed rapidly in recent years, which is the result of the concerted efforts of relevant departments in various links such as commodities, marketing and independent innovation. In the future, people will pay more attention to the independent innovation and upgrading of technology, and as the "high-tech leader of mesh cloth", they will continue to overcome the bottleneck problem and ensure the leading position of products and services. Secondly, people should learn the successful cases and excellent ways of well-known enterprises, and learn the technology, intelligent system and service quality of Jiumu. Learn the small team management method of beauty service platform. In addition, Mr. Xu explained the necessity of key account management. 20% of the big customers contributed 80% of the company's profits. We should pay attention to high-value customers, explore ways of higher quality and create higher economic benefits for enterprises.
Summary of learning effectiveness recovery
The resumption of the working group is of great significance to "how to create greater use value for customers". This topic integrates the teaching content, and reviews, summarizes and thinks about the course training from the aspects of marketing, technology, manufacturing and responsibility adaptation. And learn from others to find golden ideas and try to figure out the true meaning through the impact of logical thinking. Showing * * * and easy management are sales management training courses.
People have no long-term concerns, and gentlemen are harmonious but different. It is expected that all students can keep a zero mentality, continue to learn the best management ideas and methods, maintain self-development, reflect self-value, and promote the transformation and development of enterprises.