On Children's Day, pharmacies should promote sales and give some advertising slogans! ! First, plan a perfect theme for your promotion activities.

What is the perfect theme? There are three main criteria:

First, the theme has a wide range of social significance. Only when it has social significance will it attract the attention of consumers, the public and the media, and it will be popular. For example, the theme of March 8 th: "Pay attention to the disadvantaged groups of women, and have free gynecological examination in March 8 th"; The theme of Mother's Day publicity is "Love for Mother". The theme of a children's health care product is: "Pay attention to children's emotional intelligence!"

Second, the message conveyed by the theme is clear and clear, and people who are really interested will naturally come to participate. Generally, it is difficult to have social significance and clear understanding at the same time, which can be explained by subheadings: for example, the promotion theme of a cardiovascular and cerebrovascular drug Double Ninth Festival: "Old people and the elderly", subheadings: "Free consultation on hypertension prevention and treatment knowledge", "How to change drug varieties for hypertensive patients" and so on. Remember not to cheat consumers with "buy one get one free", especially the "one" you gave.

Third, the theme is easy to understand and remember. For example: "×× send health, buy it and give it away!" . Subtitle: "Empty boxes of similar products of XX products can be exchanged for a box of gifts of XX products". Buying a box of XXX is equivalent to donating a penny to the Olympic Games.

Fourth, the planning theme is based on the idea of public relations first and advertising second. You can invite reporters to plan and make event marketing topics by means of public relations, which makes the theme of promotional activities have profound social significance from beginning to end! So as to gain higher public attention.

Second, carefully choose a suitable promotion venue for the event.

The so-called suitable promotion location must meet the following requirements:

First, the target consumer groups you want to strive for are easy to reach. Sometimes it's either the busiest commercial street or the best location. Take into account the distance of the participants you want to attract, the convenience of transportation, the travel time, the transportation cost, and whether the benefits he gets from participating in your promotion activities are higher than the costs he pays. Don't let most people feel too far away, the cost is too high, and they can't spend it, thus losing their enthusiasm for participation!

Second, the promotion site will not be too hot or too cold, and participants will not be exposed to the sun and rain. Nowadays, wealthy people in China pay more and more attention to enjoyment and quality of life. Coupled with the constant impact of many promotional activities, consumers have seen more, and the location has not been chosen, so few people may come!

Third, the location of promotional activities does not have to be in supermarkets or commercial centers. Some of the popularity earned in such places is not the real target consumer group, which is of little significance for realizing real sales. Overcrowding will make real participants lose interest.

Third, carefully plan the strength and duration of promotional activities.

Promotional activities with insufficient stimulation, unclear theme, poor conception and lack of new ideas. It's hard to attract people's popularity. Here is mainly about the promotion strength of your promotion. Stimulation refers to all the benefits you can get by participating in this promotion, material, spiritual, other, and so on! The intensity of stimulus involves how much to invest, what to invest and how to invest. When the funds are insufficient, the only thing we can do is to innovate the methods and contents. It is the universal psychology of human beings to increase the stimulation by innovation. The marginal benefit of regular promotion activities must be decreasing, and the efficiency must be low!

In addition, promotional activities must be short-term, and long-term promotion is price reduction in disguise, which is harmful to the brand. Have you ever seen well-known foreign brand product stores often promote sales?

One-time promotional activities should also pay attention to the start and end time. I have seen such a scene, the participants gathered in a large group, and the organizers of the promotion activities were late one by one, which was a low-level mistake that was not allowed.

Fourth, information release and advance notice are the key to popularity.

I have met many enterprises, which have made full preparations for activities, invested heavily in personnel, venues and gifts, but paid no attention to the information release and prediction of promotional activities. As a result, the scene was deserted and the products were rarely sold. According to the author's experience and the theory of three dozen effective arrival rates of advertisements, the target consumer groups should be notified at least three times 3-7 days before the promotion activities. Three times can expand the arrival rate and let as many target consumers know the promotion information as possible. The function of three simultaneities is to attract their attention for the first time, interest them for the second time and make them want to buy for the third time.

In addition, the three announcements can use different media as much as possible, and the three media echo each other. Radio and television announcements should remind each other with detailed newspaper announcements. It is particularly important to note that when the TV is too expensive and the cost is too high, the following combined announcements are recommended here:

A, TV+radio+newspaper.

B, TV (radio)+newspaper.

C, SMS+newspaper

D, TV (radio)+outdoor popular posters

E, color page newspaper clip+text at the bottom of TV tour.

Television can use the way of swimming at the bottom, which is the most economical. This method is very effective in some secondary markets.

Special attention should be paid to the widespread posting and use of posters. When there is really not much money, putting up posters may be the only way to warn. You can publicize the blackboard newspaper (medicine and health care products, the author witnessed the factory staff hiding the publicity materials in the bag, and distributing the publicity materials while the hospital outpatient managers were not paying attention) on the bulletin board of the community, the entrance and exit of the vegetable market and the pharmacy outpatient department. Posters are widely posted outside the entrance. Posters can take many forms, such as hand painting, small batch production, printing, computer lettering and so on. The key is to inform in advance. Pay as much attention to it as possible. Preview itself is to improve advertising, and outdoor preview itself is a useful supplement to mass media.

Don't be afraid to predict the cost. The cost will be higher if the activity is not predicted and the expected purpose cannot be achieved. Since you want to make the promotion vigorous and decent, you have to dare not spend money in advance.

Verb (abbreviation of verb) powerful rendering of scene atmosphere

Atmosphere rendering is conducive to gathering popularity, coupled with the common herd mentality of Chinese people, it can also achieve sales. You can use the following methods to render the atmosphere of the scene.

1, visual means:

Post as many POP advertisements as possible on the promotion terminal site.

Balloon, Big Mac inflatable model.

Banners, banners, etc.

Air airship, hot air balloon.

Dress neatly and specially.

Distribute small balloons with activity instructions to consumers with children. Or distribute small and exquisite publicity materials that can be used.

A very tall hat.

2, auditory means

A tweeter. Keep shouting.

Microphone, speaker, play cheerful songs.

Television video or repeated playback of video.

3. Live performance show

You can find some customers with strong desire to participate in advance, let them perform live and show their views. That's often said, but it's best not to use fake braces. Let the real consumers act as the foot color.

Stack products or special display packages into piles of various shapes, and insert balloons at all places where they can be inserted.

Sixth, design affordable promotion methods or gifts that can make consumers feel excited.

1, by auction. The starting price is much lower than the retail price, so the amount of each price increase is limited, and the highest bidder has the right to buy according to the bid. Now auction has become a professional marketing method.

2. Adopt batch pricing. The larger the batch, the lower the price.

3. Buy gifts or various gifts in a limited time. This method has certain stimulation and high participation. For example, some consumers will say, "Seeing that everyone is snapping up and the gifts are attractive, they bought one. Anyway, they will buy it sooner or later, and it is very exciting! "

4. Set coupons in newspaper clippings, newspaper advertisements and color single pages, and you can get certain discounts with coupons. It should be noted that the psychology of taking advantage still has a very large market. Especially low-end customers.

Let's look at gifts again: promotional gifts's design is also very knowledgeable: it is generally designed according to the following principles:

Principle of usefulness: for example, daily consumables are purchased at low prices in wholesale markets or manufacturers. Not many consumers use this gift.

Principle of rarity: because this kind of gift is not for sale and the price information is asymmetric, it looks very classy and has high value, but it is not. For example, the author once purchased a pedal weighing scale, and the manufacturer's supply price was only 20 yuan/piece, but we said that the gift value was 100 yuan, and no one doubted that weighing scale was not worth so much. Because no one knows its price.

Principle of urgent need: if the gift is urgently needed by the other party, it is the best regardless of its value. This is the case with warm products from winter, such as hand warmers.

Fun principle: gifts should be fun, and fun gifts are also welcome. For example, when I gave it as a gift, it was very popular. Many people wanted to buy our adult toys as gifts separately.

Seven, do a good job of adequate personnel arrangements and training.

1, the responsibility for the preparation of promotional activities lies with people, and so does the responsibility for the follow-up inspection. Do everything thoroughly, publicize and stock up.

2. The responsibility for on-site activities lies with people, and all possible problems, their treatment schemes and emergency plans are rehearsed in advance. Once there is a problem, deal with it quickly according to the plan or emergency plan. Stabilize the situation on the spot.

3. Repeated communication and training on everyone's work division in the early stage, so that everyone can know the theme, purpose, significance, process and matters needing attention of the promotion activities in detail. And if a person makes a multi-functional arrangement, once the manpower is insufficient, a person can really achieve multi-functions. After the task is assigned, let everyone repeat their duties, and the problem-solving procedures and methods appear.

4, serious discipline, unified action, to ensure the implementation effect.

In order to ensure the smooth progress of work or things, it is often necessary to make an activity planning plan in advance according to the specific situation. A plan is a planning document for an action. What problems should we pay attention to when making a plan? The following are five well-organized activity planning schemes for reference only, hoping to help you.

Event planning scheme 1

I. Background of the event

"May 1 Golden Week" has always been an important sales season for businesses, especially household appliances such as refrigerators and air conditioners, which are in great demand in summer and are also a prosperous place in the property market. In order to seize the opportunity of May Day sales, it is suggested to carry out May Day promotion activities in conjunction with large-scale comprehensive home appliance dealers in the city (Tian Tianrun can also consider it). Integrate the two major fashion resources of home appliances and real estate, and promote the market awareness and sales of products of both parties with rich product coverage, greater advertising appeal and strong on-site power.

At the same time, compared with print advertisements, activities can enhance the market impression of products, enhance interaction with consumers, and better mobilize consumers' enthusiasm and desire to buy real estate. Joint campaign can not only reduce advertising investment, but also increase public attention to activities, which is a win-win move.

Second, the purpose of the activity

1, communicate with consumers at zero distance, and expand the market influence of their products;

2. Promote the sales of its products with preferential measures;

Third, the object of the activity

1, fixed residents in the activity area 2, tourists 3, their respective target consumer groups.

Fourth, the activity time

April 28th-May 3rd (the time can be adjusted according to the activity effect and weather).

Verb (abbreviation for verb) activity place

Taking the areas with relatively concentrated population and certain purchasing power as the selection criteria, tentatively: Rirun,

Activity of intransitive verbs

1, song and dance performance 2, prize-winning question and answer 3, leaflet distribution 4, property/product consultation

Seven. Promotion measures

Real estate promotion

1 and multi-storey apartment special room, first come first served.

2, multi-storey units during the purchase of non-special rooms, in addition to enjoy the preferential amount of two thousand, three thousand, given a designated air conditioner or refrigerator;

But no longer enjoy any discount.

3. Customers who buy stores during the event will be given designated air conditioners or refrigerators in addition to normal discounts; But no longer enjoy any discount.

Respondents who come to the activity site can get a gift umbrella.

5. Old customers who have purchased this project can get a gift from the sales department on May 1st. The gift is tentatively set as.

Eight. Activity process (one in the morning, one in the afternoon and two in turn)

1 and 9:00 host's opening remarks.

2, 9:05 program

3, 9: 15 introduction of real estate projects/household appliances 4, 9:25 program 5, 9:45 quiz 6, 10:00 program

7. 10: 15 Distribute leaflets and consult.

Nine, the scene layout

1, 2 exhibition boards with specifications of 2.4* 1.2, and the iron frame can be folded by welding.

2. One in Yi Labao.

3. Audio A pair of wireless microphones

4. Arch 1-2 red carpets (one provided by both parties)

5. 1-2 information desk and 6 chairs.

6. Several brochures and information kits

7.200 gift umbrellas

8. Several refrigerators and air conditioners (provided by dealers)

9. The publicity display boards of household appliances are made and arranged by the dealers.

10, 4 tents (provided by the dealer)

Advertisement

1. Active SMS: 50,000.

2, TV streaming media word 1 week

3. Pages of leaflets (produced and distributed separately)

4. Outdoor billboards (perennial effect)

XI: activity expenses

1. Active SMS: 50,000 messages *X yuan/message =X yuan (50% each).

2. TV stream words 1 week *X yuan/day =X yuan (50% each)

3. Actor's fee: about X yuan/day *X people *5 days =X yuan (dealer)

4. Site fee: X yuan/day *5 days =X yuan (developer)

5. Arch approval: X yuan/day *5 days =X yuan (dealer)

6. Ribbon: 4 pieces *30 yuan/piece =X yuan (dealer)

7. Carpets and tablecloths: about X yuan (developer)

8. Exhibition board: X yuan/block *2 blocks =X yuan (developer, including painting)

9. Car rental: 250 yuan *5 days = 1250 yuan (50% each).

10, the outdoor advertising is about x yuan (developer)

1 1, other expenses * * * X yuan.

Twelve: advertising copy

(a) SMS, word copying

(2) A copy of the exhibition board

Chapter II of Activity Planning Scheme

Foreword of activity:

Volunteers from the Youth Federation of Hunan University of Technology and the Quality Development Center of Hunan University of Technology will jointly launch the first "Infinite Creative Planning Competition for Public Welfare" to achieve the goal of "Creativity drives practice and service affects society". "Infinite Creative Practice Competition" is a form of collecting social practice projects and funding award-winning projects, aiming at promoting the development of social services and encouraging college students to actively innovate and be brave in practical exploration. Please all college league branches and colleges Suto actively cooperate with this competition.

I. Contents of activities

The Creative Practice Competition of "Creating Unlimited Benefits" is a competition to promote the development of social services and encourage college students to actively innovate and be brave in practical exploration by collecting social practice projects in the fields of science and technology, education, environment, disabled people, medical and health care, women and children, culture and social morality. Finally, the excellent works that won the first prize will be assisted by the organizer, and then explored in practice. The competition will focus on college students, and through the selection, optimization, guidance and funding of social service and practical exploration creative projects, * * * will achieve the goal of "creativity drives practice and service affects society".

Second, the activity time

XX year165438+1October 4th-XX year165438+1October 30th.

Third, the requirements of the entries

(1) The planning scheme must be based on practice and innovation.

(2) The content requires bold innovation and operability around the direction of science and technology, education, environment, culture, medical and health care, helping the disabled and many other social services in Polytechnic University and Zhuzhou City.

(3) Participants should hand in three things, namely, creative description, activity plan and ppt demonstration.

Four. Activity flow

165438+1October 4th-1 1: Registration will be made through the league branches of various colleges and Suto, and the deadline for registration is11;

On June165438+1October 18, the contestants submitted their planning plans to all colleges. (Both electronic documents and paper plans should be submitted. Electronic documents are in the form of ppt slides, and paper documents are printed and bound by electronic documents);

165438+1October 18 -24, and all colleges will examine and approve the entry plan. (The scheme selected by each college does not exceed 15, and the author of the works submitted by the college can obtain the quality development 1 sub-certification);

165438+1October 24th, all the selected works of each college were submitted to the Youth League Committee and the school promotion office;

165438+1A rematch was held on October 25-27, and 15 outstanding entries were selected;

1 65438+1October 30th for the final, and selected1first prize, 2 second prizes, 5 third prizes and 7 first prizes, and conducted on-site prize-winning activities.

Verb (abbreviation for verb) activity reward

First Prize: Certificate Award 500 yuan Internship Fund.

Second Prize: Certificate Award 200 yuan Practice Fund.

Five third prizes: certificate prize

Seven winners: certificates

(Anyone who participates in the activity and passes the first round of preliminary examination can get extra points. )

Organizer of intransitive verb activities

* * * Youth Volunteers Federation of Hunan University of Technology

* * * Communist Youth League Hunan University of Technology Committee Hunan University of Technology Quality Development Certification Center

Chapter 3 of activity planning scheme

Activity theme:

Halloween masquerade in the bar

Activity purpose:

Improve the market visibility of bars.

Activity time:

XXXXXXX

Campaign slogan:

Scream for Halloween

Promotional materials for the event:

Bar, xx's first novel Halloween masquerade, with perfect sound effects, dazzling lights, bloody angels, alternative scenes and creepy performances, is enough to make you crazy. What are you waiting for? All right! Come on! Let's create fear together, because fear makes us more beautiful!

Challenge your courage with actions and vent your anxiety with screams. On Halloween night, in xx bar, let's scare people together! Have fun together!

At the entrance of the bar on the night of the event, friends who participated in the event made up for free, and a wealth of elf masks and fashion gifts were given to you for free.

note:

People with heart disease, high blood pressure, psychological fragility and phobia are strictly forbidden to enter, and those who enter are at their own risk.

Terror hotline:

XXXXXXX

Screaming address:

XXXXXXX

1, printing 5000 dm flyers, 10 pop posters, 18 booths, and promoting them in stores and outreach units (mainly in cool colors and company purple);

2. Targeted SMS promotion;

3. Make the website promotion page of this activity in advance.

Event site layout:

1, 300 grimace masks (distributed to guests)

2.200 wing masks (distributed to guests)

3. 10 pumpkin lantern (venue decoration)

4.5 skulls (interior decoration)

5. Eight Spiders (Interior Decoration)

6. Five black cloaks (2+/kloc-0 per person at the door and 2 security guards at the stage)

7. 1 set of axe and broadsword props (security guards on both sides of the stage)

8. 100 props (snakes, insects, rats, etc. (hidden in stalls and cups)

9. One bottle of red, one bottle of black, one bottle of white and one bottle of cosmetic pigment (for facial makeup).

Precautions for activities:

The TV screen, stage background, live music and lighting effects highlight the Halloween theme;

Male and female singers and dance ds should match the festive atmosphere from dress to performance;

All staff in the bar must carry out simple holiday makeup and modeling;

The publicity of this activity must be advanced, practical and effective;

All departments must strictly implement all processes in this activity plan.

Activity operation flow:

1. This activity plan must be finalized before 10+04 (the planning department is responsible).

2. All advertising patterns must be completed before 10/8 (the artist is responsible).

3. The advertising carrier must be completed and promoted (outreach) before 22 o'clock.

4. The items needed for the event site layout must be put into storage before 25th (the purchasing department is responsible).

5. The activity music, lighting and background must be prepared before1October 28th 10 (the Entertainment Department is responsible).

6 6. 10/October 29th 10 for SMS promotion (the customer department is responsible).

7. At noon on October 30th 10, the on-site layout of the bar began (the engineering department is responsible).

8. The entertainment director is responsible for arranging and implementing the stage program process in advance.

note:

Before 7:30 on the evening of the event, all the staff of the bar must dress and shape according to the requirements, and cooperate closely with the planning department to ensure the smooth progress of the event.

Activity planning scheme 4

First, the guiding ideology:

Children's Day is the most important festival for children. In order to make children spend a happy, full and meaningful festival, Zhang Ze kindergarten takes "implementing the spirit of the guiding outline of kindergarten education" as the guidance and "etiquette education" as the activity purpose, promotes the traditional virtues of the Chinese nation, promotes the construction of socialist spiritual civilization, and cultivates children's good etiquette and etiquette quality.

Second, the activity objectives:

Through the "June 1" celebration, let children experience the joy of cooperation and exchange in active participation, so as to have a happy and unforgettable Children's Day. Parents can learn more about the concept of early childhood education by visiting and participating in children's holiday celebrations, thus inspiring themselves how to educate their children; By showing the children's "June 1" activities to parents and society, we will further shape the good image of the park.

Three. Activity theme and slogan:

Theme: Celebrate the colorful "June 1st" exhibition and enjoy the growth and happiness of children.

Slogan: "I can do it, I work hard, I am great!" " "

Four. Activity arrangement:

1. Activity time: May 20, 8:00, kindergarten leaders accept the kindergarten plan; At 9:00 on May 26th, the program was rehearsed in the kindergarten.

On May 28th 17:00, the teacher dressed up for the children. 18:30, the program was officially performed.

2. Location: in front of the agricultural, industrial and commercial supermarket.

3. Participants: children, parents and teachers in the whole park.

4. Master Plan: Zhang Yuanchang and Wu Yuanchang

5. Safety work: class teacher.

6. Moderator: Teachers, children.

Verb (abbreviation of verb) activity flow:

1. Speech by the director and leading representatives.

2. Children's art performance.

Activity preparation of intransitive verbs:

1, decorate the class environment with the festive atmosphere and the surrounding environment of the whole park (post the propaganda slogan "I can do it, I work hard, I am great!" )。

2. Get ready for class activities.

(1) Rehearse the song performance program (select the program in mid-April, check the clothes, props and music on May 1 1 day, and arrange them in the classrooms of each class as far as possible, and rehearse in the whole park on May 26th);

(2) Pay attention to the collection of waste materials (cartons and other corresponding materials) for making sketch props.

(3) Each class mobilizes parents' enthusiasm, invites parents to participate in cultural performances, and arranges time for parents to rehearse.

3. Kindergartens prepare prizes and gifts for activities.

4. Use the blackboard newspaper to send an initiative to teachers and parents, and send a proposal to parents of each child, so as to attract the attention of parents and win the cooperation and support of all teachers and parents for this celebration.

Seven. Programme of activities and specific time schedule:

(1) Celebration meeting

1. 18:30 to complete the admission (each class will be seated in the designated position and the host will make an opening speech).

2, the director's speech and leadership speech

(2) Children's theatrical performances.

This Children's Day activity consists of "children's cultural and sports program performance", "etiquette sketch", "super variety show" and "teachers' and parents' entertainment performance".

1, cultural and sports program performance

(1) Purpose: Let the children feel the joy of the festival in the performance, and at the same time bring everyone a happy holiday experience; Cultivate children's ability to express boldly.

(2) Requirements: Choose a genre that meets the children's level; The performance is lively and generous; Clothing design meets the needs of the plot; According to the needs of the plot, equipped with certain background and props to perform; The narration and soundtrack are well recorded.

2. Etiquette sketch

(1) Goal: Cultivate children's good manners and habits through sketching and influence people around them.

(2) Requirements: The selection of materials is typical and can reveal or reveal children's current polite habits; According to the needs of the plot, equipped with certain background and props to perform; Prepare the recording.

3. Super change

(1) Purpose: Bring some to you through children's performances.

(2) Requirements: The materials should have the appeal of pleasant atmosphere; Properly selected props, generous children and clear music.

Teachers and parents perform for entertainment.

(1) goal: teachers and parents show their elegance and give their children a good image influence; Add color to children's festivals; Strengthen communication, contact and cooperation among children, parents and teachers.

(2) Requirements: The performance is lively and generous; According to the needs of the performance, there are certain performance backgrounds and props; Prepare your own music.

Chapter 5 of activity planning scheme

There are many festivals in June, such as Children's Day (June 1), Dragon Boat Festival (June X) and Father's Day (June X). In order to show guests the distinguished courtesy of the hotel and create a good happy and peaceful consumption atmosphere, we take the opportunity of rewarding guests on holidays and focus on room promotion to carry out a series of activities to enhance the overall performance of the hotel. This plan is formulated through consultation.

1. During Children's Day: The waves in the swimming pool are particularly high.

◆ On June X, father and son went to solve riddles on the lanterns together to swim in the guest room. Western food was filled with crossword puzzles (red envelopes) in the room or on the dining table, and the winner got prizes (a free swimming card (half a month) and a pair of small gifts or glasses).

◆ On June X, children who patronize western food (under 1.2M in height) will get 1 juice drinks.

◆ On Children's Day, accompanied by parents, a child of the same company can enjoy buffet dinner for free.

◆ On Children's Day, the buffet price is adjusted to: 98 yuan for adults and 58 yuan for children.

2. During the Dragon Boat Festival: Thousand-person Zongzi Banquet

◆ On June X, the western restaurant floor organized guests to have a live package jiaozi competition, so that guests could experience the fun of package jiaozi. Winners can enjoy a special Father's Day room rate (268 yuan/night), or a cup of zongzi with a bunch of red wine (estimated 65,438+00 copies).

◆ On the day of the Dragon Boat Festival, various kinds of zongzi and seafood dinners will be launched in the western kitchen. Groups or individuals can enjoy a 15% discount when booking buffets before June 7 (operated by the Western Department).

◆ Thousand-person Zongzi Feast:

Zongzi banquet for thousands of people On June X, Zongzi was distributed to private rooms for guests to taste, and the program department compiled a special program to commemorate Qu Yuan's Dragon Boat Festival.

On June X, the staff canteen opened for dinner at the same time.