1956 Li Jiakang company was established in San Francisco bay, and it has a successful history of 58 years (20 14 in late February). The company is headquartered in Pleasanton, California, USA, covering an area of 28 acres. The headquarters building cost $65 million to build. For more than half a century, Li Jiakang Company has been in a leading position in the production of natural nutrition and health products, producing and selling basic nutrition, advanced nutrition and specific nutrition; High-tech anti-aging products; Weight control products; Skin care cosmetics; Household cleaning products; More than 400 kinds of efficient and safe products such as water purification devices.
In June 5438+February 2005, Li Jiakang invested and built a factory in Beijing Yizhuang Economic Development Zone. In March, 2007, Li Jiakang (China) Commodity Co., Ltd. obtained the direct selling license issued by the Ministry of Commerce. In 2009, Li Jiakang Company officially launched the China market. By the end of 20 13, 27 branches had been established in China. In 20 12, Li Jiakang (China) paid more than 1 100 million yuan in profits and taxes to the state.
Founder and person in charge
Dr. forest Li Jiakang, the founder of Li Jiakang Company, was a great scientist, philosopher and successful entrepreneur in the 20th century. As early as 19 15, he successfully developed the first bottle of comprehensive vitamin and mineral tablets and became a pioneer of vitamin health care products all over the world. Adhering to the concept of "living in harmony with nature", he devoted his life to the cause of human health.
In 2004, visionary American entrepreneur roger Banat took over Li Jiakang Company as the chairman and CEO. Mr Roger was born into a business family in new york, graduated from Yale Law School, and then went to Harvard Business School for further study, obtaining a master's degree in business administration. Mr. Roger was named "Global Business Leader of Tomorrow" at the World Economic Forum in Davos because of his outstanding business leadership, and he was also an outstanding member of the Youth Roundtable of Boao Economic Forum. He was received by the leaders of China on 20 1 1 and 20 12 respectively. Roger acquired Li Jiakang Company in 2004. An important personal reason is that one of his children has asthma. After professional testing, it was finally determined that the cleaning products used by his family caused the child to get sick. This prompted him to make a decision to replace the cleaning products. It is reported that he replaced the original cleaning products with Li Jiakang cleaning products, and his son's asthma symptoms completely disappeared. He began to fully understand Li Jiakang Company, and invested1.50 billion dollars to deeply study the world-famous direct selling companies with the most growth potential. After careful investigation, he decided to invest in Li Jiakang Company.
From the macro perspective of the development of health industry, with the aging phenomenon in many countries in the world, the government's burden of medical expenses for maintaining national health is getting heavier and heavier. It's better to stay healthy and reduce the incidence of diseases than to treat people when they are sick. From this perspective, the health industry has great growth potential.
His investment principle is: the selected brand should have the same values, product quality and reputation of integrity and honesty as Roger's family business, and should have unique growth potential. Companies can provide people with good opportunities to start businesses and help them get a healthy, financially free and happy life. Li Jiakang's excellent history and growth potential are in line with my investment principles, which is the main reason why he chose to invest in this company.
Health News: How do you analyze the overall development trend of the health industry in the global economic downturn?
Roger: In the future (after 2065,438+03), the proportion of health expenditure in GDP will increase from 65,438+06% to 265,438+0%. After 2065,438+03 and 65,438+00, China's health expenditure will probably increase exponentially. According to the official forecast of China in 20 12, the output value of health industry in China will reach 1 trillion in 20 15.
Despite the global economic downturn, people's health needs are still increasing. 20 12 is the best year in Li Jiakang's 57-year history, and it is also a proof that the overall development trend of health industry will remain stable and rising.
Li Jiakang's competitive advantage?
Jamie: We mainly evaluate a product by its technological content, safety and effectiveness. VIVIX, a clinically proven product developed by Li Jiakang Company and Harvard Medical School, is a good example.
VIVIX can remove cell aging proteins, help repair damaged cells, enhance cell activity and defense ability, increase cell mitochondrial energy, and resist cell aging from four aspects. This is related to its special composition and formula:
1. American muscat grapes and many plants are used as raw materials. Muscadine grape grows in the hot and harsh climate in the southeast of the United States, with 20 pairs of chromosomes (other varieties only have 19 pairs), which is extremely vigorous and rich in ellagic acid and ellagic tannin. It is found that they can effectively inhibit the accumulation of aging proteins in cells and resist cell aging more comprehensively.
In 2008, Li Jiakang signed a 20-year contract with Muscatine Grape Plantation, the largest in the southeastern United States, in order to guarantee the right to purchase excellent Muscatine grapes for 20 years and ensure the supply of raw materials for VIVIX.
2. It contains super concentrated resveratrol. The content of resveratrol in 150ml VIVIX is equivalent to 3000 glasses of red wine. Although resveratrol has a good anti-aging effect, it has only three anti-aging effects.
It contains more than 25 kinds of plant polyphenols. They are extracted from natural plants, such as Muscat Grape, Elderberry, Purple Carrot and Pomegranate.
There is a gene called antioxidant gene in human cells. It is found that there is a gene regulatory factor nrf2 in human cells, which can guide the antioxidant genes in cells to produce a variety of active proteins. These active protein, like people wearing cotton-padded clothes to keep out the cold in winter, enhance the cell's defense function against genes.
Plant polyphenols can increase the energy supply of nrf2 and improve its function. Because the genes are arranged in sequence, when the activated nrf2 activates the first antioxidant gene, it will produce a domino effect, which will fully activate the antioxidant gene, thus producing a variety of active proteins to protect the genes in the cell.
VIVIX can also significantly increase the number of mitochondria in muscle cells. The function of mitochondria is to provide energy for cells. But with the increase of age, the number of mitochondria will gradually decrease. Dr. Jim from the University of Texas observed human muscle cells with a special microscope and found that supplementing VIVIX can double the number of mitochondria in cells. Since 20 12, Dr. Elizabeth, winner of the Nobel Prize in Medicine and leader of telomerase research, has also cooperated with Li Jiakang to study the clinical effect of VIVIX.
VIVIX made of special formula has been patented. The experimental report shows that the anti-aging effect of VIVIX is 10 times higher than that of resveratrol alone.
It can be said that high-tech content is one of the main advantages of Li Jiakang products.
Reporter: How does Li Jiakang control product safety?
Jamie: According to the investigation report reported by the authoritative American Journal of Nutrition and Health Care (NBJ), Li Jiakang is a company that fully meets the following standards: using natural and pure raw materials; Do not use any artificial additives; No animal experiments.
According to American national standards, there are usually only 40-50 detection items of harmful substances in food, while the detection index of Li Jiakang company is as many as 358, which is far higher than the food detection standards of FDA and EU. Li Jiakang conducts more than 654.38 million product tests every year, so it is recognized by the world as a strictly evaluated Jewish food certification. Li Jiakang products have conservative expiration date tips and embedded protection devices to prevent invalidation. All products in Li Jiakang are packaged with environmentally friendly materials (excluding bisphenol A and phthalate esters). ).
Li Jiakang's factory in China is designed and configured according to the level of pharmaceutical factory, and adopts advanced technology and equipment to strictly control the purification of air, pests and water. Li Jiakang China Factory has strict safety training and management measures for employees. Every batch of products produced in China must be sent to the US headquarters for testing, and the same batch of products with qualified test results can be put on the market for sale.
Health News: How does Li Jiakang reflect the effectiveness of products?
Jamie: Li Jiakang has invested more than $250 million in scientific research and clinical trials on product efficacy. More than 100 clinical studies on the effectiveness of nutritional supplements have been published, of which more than 90 were published in authoritative professional journals in the United States.
Landmark Clinical Study on Nutritional Effects A product effect test conducted by the University of California, Berkeley confirmed that people who have used Li Jiakang nutritional supplements for 20 years, people who have used other nutritional supplements for 20 years, and people who have not used nutritional supplements at all have all undergone various physical fitness tests. The comparison result shows that users of nutritional supplement products in Li Jiakang have the highest score. This test report was published in the authoritative American journal of nutrition. CNN and other major American media have widely reported this.
VIVIX Effect Test The clinical study of Li Jiakang product VIVIX was conducted in the laboratory of University of Buffalo. Studies have confirmed that a high-calorie diet will lead to the production of inflammatory factors in the human body. A group of students who took part in the test ate two hours of high-calorie American breakfast, and their blood inflammatory factors reached the highest level, with an average increase of 27%. One week apart, students in the same group ate the same high-calorie diet and a spoonful of VIVIX. During the two-hour test, the inflammatory factors in the blood did not increase, but decreased by 27% on average.
The voice of American elite athletes
American Olympic shooter matthew emmons.
He won gold, silver and bronze medals at the 2004, 2008 and 20 12 Olympic Games.
I believe that the three keys to success in life are a positive attitude, good nutritional supplement and adequate physical exercise, which can make us have a perfect state.
I participated in three men's rifle events in the Olympic Games. In order to win the competition, I need to train 5 days a week for 2 ~ 5 hours each time. After lunch, I began to rest and physical therapy. After that, I will do 45 minutes of physical training, such as running, cycling and skiing. In addition, I will stick to Li Jiakang nutrition, such as vitamin tablets of iron, zinc and selenium, VIVIX for repairing cells, and compound powder of soybean extract for enhancing physical strength and endurance.
Ellie Belmai, American Olympic modern pentathlon athlete
Participated in the Beijing Olympic Games in 2008, won the bronze medal in the 2008 World Cup, the gold medal in the 2007 Pan American Games and the national champion in the United States.
My mother is a doctor of nutrition. Since I was in high school, she has made me eat high-quality nutrition from Li Jiakang. Modern pentathlon, including fencing, swimming, riding, running and shooting, requires different skills, continuous efforts and high-intensity training. In the past 20 years, Li Jiakang Nutrition has helped me to supplement iron quickly, making my hemoglobin reach the standard, and there is no side effect of supplementing hemoglobin through animal liver, which leads to excessive blood lipid. Li Jiakang also helped me find the cause of muscle spasm through examination. After supplementing Li Jiakang's nutrition, the phenomenon that I was prone to muscle spasms completely disappeared.
Many athletes worry about the use of nutrition. People from the United States Olympic Committee may suddenly appear at any time and place to test whether we are taking stimulants. Sometimes when I get together with friends at home, a group of people can't wait to knock on your door and let you go to the bathroom for a urine test. Once the illegal ingredients are found out, the sports career is over. I have always trusted Li Jiakang, and their products have never let me down.
American Olympic diver Justin Dimei
Bronze medal and sixth place in diving competition in 2004 and 20 12 Olympic Games.
After diving bronze medal in 2004 Olympic Games, he participated in air force flight training, and became a fighter pilot of F- 16 three years later. Six years later, I returned to diving. At this time, I want to restore my physical fitness and endurance in less than a year, so that my body can reach the competitive state of the game. This is not an easy task. I asked my wife, who is a doctor, if I could eat Li Jiakang nutrition. My wife, after fully understanding Li Jiakang's nutrition, supported me to use it. I insist on eating iron, zinc, selenium, vitamin tablets, VIVIX and other nutrients, and obviously feel the changes they bring to my body. I am more flexible in sports and stronger in physical fitness. Those young athletes were very surprised when they saw me doing those difficult moves. And the action I chose is the most difficult among American divers. Most importantly, Li Jiakang Nutrition has improved my ability to recover from sports injuries. For a long time, my sore shoulder has completely recovered.
Cory Cordell, American Olympic female shooter.
In 2008 and 20 12 Olympic Games, he won the bronze medal.
My mother died when I was 9 years old, and my sister and I ate sweets to soothe our hearts. Later, I took part in a shooting competition to relieve stress by eating. Over time, I became a fat girl. This has had some bad effects on my daily training and competition, such as heavy heart burden and lack of endurance. Later, I started to use Li Jiakang series products as planned. In the next two months, I lost weight 10KG without any side effects, and my physical fitness and endurance were obviously enhanced.
American Olympic rower Karen Davis
Gold medals in the 2008 and 20 12 Olympic Games.
Many people lose weight for beauty, but for me, losing weight must first be based on the health and coordination of various functions of the body, and pay attention to the key to losing weight-eliminating fat and retaining muscle and strength. With my diet, I used Li Jiakang fiber series rich in leucine, which achieved the purpose of retaining muscle and strength, and there were no adverse phenomena such as dehydration and blood sugar fluctuation.
Become a sustainable leader in the health industry.
"Don't do to others what you don't want them to do to you." China's ancient Confucian motto summed up the golden rule of Li Jiakang, the first natural nutrition company in the United States. Adhering to the dual concepts of improving human health and protecting the earth's environment, Li Jiakang has achieved a win-win situation in economic and ecological benefits. Roger Li Jiakang, Chairman and CEO? Banat's requirements for the company are simple and clear: "Quality first, never compromise".