The first part of the outline: team and consciousness
Success requires sincere cooperation.
1, individual
A row of fences, three piles, one hero, three gangs.
Success depends on oneself 20% and others 80%.
2. Enterprise
Customers need a complete solution.
What customers care about is the overall image of the enterprise and the products/services exported.
How to manage and lead the team
I. Power and leadership
Discipline of power
Power cannot be used to motivate.
Power cannot make people conscious.
Power cannot produce identity.
Power has limited influence on subordinates.
Power cannot be abused.
Use power carefully.
Use power carefully.
Decisions on rewards and punishments must be made according to consistent, fair and open rules.
Use power as a last resort.
Let subordinates understand, why should this exercise power?
Power and leadership
cognitive ability
Build influence
Use power in some cases
Characteristics of leadership
It is a follow-up.
It is a kind of consciousness.
This is a kind of recognition.
Non-institutionalization
Eight rules for building leadership.
There is "public interest"
Become the "leader" of the enterprise
Words must be done, and actions must be fruitful.
foreseeability
Doping
emphasize
attraction
Caring for subordinates
Second, management and leadership.
Management is to do things right, and leadership is to do things right;
Management is to solve problems, and leadership is to prevent problems or nip in the bud;
Management = manage well+straighten out, leadership = lead+guide (guidance);
Management = standardization, leadership = innovation;
Management is based on facts, and leadership is based on values;
Management is to provide solutions and implement decisions; Leadership is to make decisions and supervise implementation.
Management is the thrust and support; Leadership is pulling force.
The belief of team leader
Put the team's performance first, and admit that he needs help. Don't put on a show.
Full of confidence in the strength of the team and incomparable confidence in the team members.
The Core Qualities of Excellent Leaders
Energy (energy) Personal energy-initiative in action.
The ability to mobilize and encourage others-infectious enthusiasm makes the organization's potential play to the extreme.
Marginal (keen) competitive spirit-natural pursuit of speed-firm belief and bold support
Execution to achieve a goal.
Third, what is a team?
What is team spirit?
Team prompt
Trust: mutual trust because of the cause is the real trust!
Communication: communication with your heart is the communication skill!
Motivation: I think members are for money and are sworn enemies of motivation!
Configuration of team roles
actor
coordinator
impeller
reformer
weasel
Supervisor
coagulant
A perfectionist
Enlightenment of team role
Every role is important.
There is no perfect individual, but there is a perfect team
Everyone in the group has advantages and disadvantages.
Respect differences in team roles.
Cooperation can make up for the lack of ability.
Teamwork and trust
"Mutual trust" is the first driving force for development.
Trust your employees, partners and our quality.
How to gain trust is that you must always take action.
Cultivate the spirit of mutual trust and the dimension of trust.
honest
competence
always
loyal
open
How to cultivate trust
Work for your own interests and the interests of others.
Support your work team with words and actions.
Frank and sincere
fair
Say how you feel.
Show that the basic values that guide your decision-making are consistent.
keep secret
Show your talent.
Characteristics of an efficient team
Focus on the goal
Effective workflow
Flexibility and adaptability
Continuous learning
Open communication
Mutual trust and respect
Respect differences
* * * Enjoy leadership.
Part II: Effective team communication
Understanding communication
Basic chapter of communication skills
Listening and communication skills
Body language of communication skills
The use of gestures in communication skills
Facial expressions of communication skills
Questions about communication skills
Documentary on communication skills
Feedback on communication skills
Effective description of application communication
Visual effect of application communication
Summary of good communication skills
Five Basic Elements of Excellent Communication Design ——5W
Good communication should consider each other's personality and preferences;
Communicate humorously
Communicate with "telling stories"
Communication with your heart is the real skill!
Part III: Staff motivation and team training.
First, why is morale low?
Second, incentive analysis-hierarchy of needs theory
Third, the incentive method.
Ranking table
merit pay
Company shares
welfare
wage hikes
Enhance/enhance responsibility and status
vocational development
Fourth, the incentive principle.
Principle of fairness
Timing principle
Clarity principle
V. Incentive strategy
Create a good working atmosphere
Recognition and praise
Money incentive
Promotion incentive
Sixth, the ultimate goal of motivating employees.
Promote teamwork
Improve performance
Achieve the goal! !
Brand strategic management
Syllabus 1. The Growing Environment of Brand —— Image Economy Era
The source of profit? Image economy
The key to modern competition
Second, brand resource integration.
Third, the conceptual design of products.
The meaning of product concept
Basic principles of product conceptual planning
Fourth, brand image equipment-CIS
CIS: In order to create a good image, enterprises adopt a unified visual design and an overall communication system for communication.
Strategic activities and functions to spread enterprise ideas and behaviors, so as to show enterprise personality and win public trust and support.
Mental identity
China Mobile's corporate mission: to create an infinite communication world and become a pillar of the information society.
China Mobile's corporate values: continuously create greater value for society and enterprises.
China Mobile's business tenet: the pursuit of customer satisfaction service.
China Mobile's enterprise spirit: reform and innovation, seize the day, work hard and work as a team.
China Mobile's service concept: communication starts from the heart.
Behavior recognition
Group behavior recognition
Swearing Ceremony —— Recognition of Ritual Behavior
Chen Zhong university-learning behavior recognition
Identification of military career experience behavior
Commemoration of the Company-Recognition of Celebration
visual identity
Verb (abbreviation of verb) brand planning
brand positioning
Four-dimensional positioning method: brand positioning = industry positioning+regional positioning+quality positioning+cultural positioning.
Business orientation
Spatialization
Quality orientation
Cultural orientation
brand creativity
Docking enterprise resources
Conform to social morality
Easy to spread and accept
Manufacturing difference
Brand is not just creativity-the cultural connotation of brand
Brand characteristics
Brand development
Brand management-the way of brand survival
Standards of excellent brands
be popular
fame
Positioning degree
Nominate a degree
loyal
Five principles of middle management
First, leadership, not just management.
1. How to cultivate influence instead of command?
2. How to cultivate authority instead of power?
3. How to become a department coach?
4. Don't abuse your power
5. To "lead", not "manage"
Second, the team is not just a hero.
1. Law of flying geese
2. Trust is the starting point
3. Cultivate team spirit
4. Method of building a team
5. Player's role positioning
6. Share the team's "three theories"
Team survival (wolf theory)
Teamwork (wall theory)
Team Harmony and Change (Ball Theory)
Third, communication, not just orders.
1. 16 reasons for poor communication among middle managers
2. Top-down communication elements at the same level
3. How to create communication conditions
4. Effective communication methods
5. 10 communication skills
Fourth, incentives, not just constraints.
1. Why is the morale low?
2. A series of misunderstandings about motivation
3. Middle-level management strategies to motivate employees
4. A series of methods for middle managers to implement incentives
Verb (the abbreviation of verb) culture is not just a system.
1. How to play the role of middle managers in cultural construction?
2. Reflection: Behind the top ten problems of enterprise growth in China are cultural issues.
3. What exactly is corporate culture (the misunderstanding in the practice of corporate culture in China)
4. Think about it. Have you invested in corporate culture?
5. Ways to build a culture of excellence