GOME (Gome) was founded in 1 987 65438+1October1,headquartered in Hongkong, and is a retail chain enterprise of home appliances in Chinese mainland. In 2009, it was selected as the largest home appliance retail chain enterprise in China, world record association and China.
In 20 13, the total number of Gome stores (including Dazhong Electric Appliances) reached 1063, covering 256 cities in China and 542 Gome unlisted companies, so the total number of Gome stores was 1605.
2011April, Gome's e-commerce website was fully launched. Gome took the lead in innovating the "B2C+ physical store" integrated e-commerce operation mode. In August of 20 16, Gome ranked 104 in "Top 500 Chinese Enterprises in 20 16".
2017 June 12, Gome changed its name to Gome Retail? It is planned to land 100 VR cinemas.
Extended data
Gome enterprise strategy
supply chain
Take commodity management as the core, and provide a low-cost and efficient supply chain platform. At the same time, by opening the ERP information platform, we can share information with suppliers in order, inventory, reconciliation and settlement, improve the turnover efficiency and reduce the shortage rate; Improve the efficiency of cooperation with suppliers and reduce transaction costs.
Shop layout
Gome improves the shopping experience environment of stores by accelerating optimization and closing inefficient stores. Gome's 20 13 semi-annual report shows that some listed companies have added 35 stores and closed 70 stores, and the number of stores (including Dazhong Electric Appliances) has reached 1073, covering 250 cities across the country. At the same time, there are 543 unlisted companies in Gome, so the total number of Gome stores is 16 16. Some listed companies have optimized the store area of about 28,400 square meters by renting or withdrawing the rent. 20 13 In the first half of the year, the Group's single-store sales and sales per square meter achieved year-on-year and quarter-on-quarter growth, and the same-store sales increased by 15. 1%.
Procurement mode
At the beginning of 20 13, Gome put forward the countermeasures of "low price and high gross profit". Expand new categories and improve product richness through independent operation and platform operation mode; Divide goods into three categories: high-end, mid-end and low-end, and expand low-end product lines. Reduce procurement cost through one-step procurement. At that time, low-priced underwriting goods accounted for about 20% of Gome's revenue, differentiated customized goods also accounted for about 20% of revenue, and conventional goods accounted for about 50%~60%. Through such procurement and commodity strategy, Gome takes into account low prices and high gross profit.
Logistics transportation
During the period of 1998, Gome established a logistics system based on high information technology in China's home appliance retail industry, canceled store warehouses and transitioned to centralized distribution mode to improve the operational efficiency of the logistics system. From June 5438 to October 2005 10, Gome established a logistics organization in its headquarters. Gome Logistics Center consists of three major departments: Project Department, Operation Management Department and Inspection and Training Department.
The project department is responsible for integrating the national warehousing resources, introducing new logistics technologies and planning the development direction of Gome's logistics system. The operation management department is responsible for national commodity allocation, regional distribution guidance, inventory tracking supervision and management; As of February 20 13, Gome has 49 branch logistics centers and more than 200 secondary and tertiary markets in China.
References:
Gome-Baidu Encyclopedia