In view of these characteristics of newspaper advertisements, some large or chain beauty salons often choose newspapers as one of the advertising media, with large layout and high frequency. More media choose newspapers, which is a positive manifestation of the beauty salon's market expansion and the need of competition, but it also costs the beauty salon a lot. But it is generally reflected that the current advertising effect is not good. There are many reasons for the poor advertising effect, such as the choice of newspaper media, the object of advertising appeal, the content and expression of advertising and so on. As far as beauty salons are concerned, there is a lack of professional advertising knowledge and personnel, and there is no perfect advertising plan and clear advertising strategy. In order to save money, they often entrust print advertisements to media agency advertising companies for free design. Because the main task of the advertising company is to sell advertising pages, her designers have neither facial makeup background nor professional advertising planners to create according to the market. So we saw some inferior print advertisements in various newspapers and media. Beauty salons spend a lot of money, but they have not achieved good results. On the contrary, it has affected the image of its own beauty salon. So it advertised, but it didn't receive many consultation calls and few people came. A chain store in Beijing made a half-page advertisement in Beijing Youth Daily during the celebration, and only received six consultation calls. From the external environment, because beauty salons are the same as other enterprises, how can beauty salons do newspaper advertisements well? First of all, we should understand the characteristics of newspaper advertisements and choose what kind of newspaper, starting with whether its main readers are your target consumers; The circulation or circulation rate determines the influence of advertising; Advertising content and expression, advertising frequency, publishing time and advertising location are all related to advertising effect. Most of the beauty advertisements in Beijing are placed on the special pages of advertisements, so the effect is poor. For example, beauty salons in other places, it is best to put advertisements under the beauty-related columns of local newspapers, and the effect will be obvious. How? How to choose a variety of newspaper media, in order to do a good job in advertising, we must first make clear the following questions: who to say, what to say, how to say it, when to say it and where to say it. To whom? Not all the women in the world are your customers. Advertisements should be targeted. Every beauty salon has its own suitable customers. It's not that you want white-collar workers to come You should analyze the existing customers, such as where they live, what they do, their average income, their beauty preferences, the reason why she came to the beauty salon, and especially the reason why she came back. After careful analysis, it will be more clear to do a questionnaire survey regularly. It is necessary to be clear about who your target is. Choose Yazhixuan Yazhixuan Brand Positioning: China expert in skin problem solving, specializing in skin treatment and solutions for facial problems. Yazhixuan International Group has been committed to the field of Chinese medicine beauty and skin care for eleven years. Yazhixuan is positioned as a domestic skin treatment expert to provide effective solutions to facial skin problems of mid-to high-end customers. Solutions include facial whitening, freckle removal, wrinkle removal, acne removal, imprint removal, birthmark removal, red blood, sensitive skin, etc., while providing technologies, products and solutions for eye wrinkle removal, nose blackheads, facial hair removal and mole removal. Yazhixuan uses the comprehensive therapy of TCM syndrome differentiation and internal adjustment and external treatment to create the most eye-catching facial business cards for customers. 1 1 year's curative quality makes yazhixuan a first-line high-end brand created by word of mouth. The reputation of customers and the efficacy of products have proved the strength of Yazhixuan Chinese medicine products, and tens of thousands of freckle-removing patients have witnessed Yazhixuan's freckle-removing efficacy! . Advantages of Yazhixuan Beauty Salon: ★ Pure Chinese medicine beauty project; ★ 1 1 year curative effect quality; ★ Nearly 900 franchisees nationwide; ★ TCM treatment based on syndrome differentiation, internal adjustment and external treatment; ★ A first-line high-end brand created by word of mouth. Yazhixuan classic Chinese medicine curative effect project: Chinese medicine chloasma removing project, Chinese medicine freckle removing project, Chinese medicine dermal freckle removing project, Chinese medicine whitening and yellowing removing project, Chinese medicine anti-allergy repairing project, high-efficiency anti-wrinkle project and Chinese medicine blackhead removing project Yazhixuan classic Chinese medicine maintenance project: rose whitening super care, chamomile static skin super care, pure gold foil skin whitening super care, neck whitening and firming care, PHP5.5 all-round intelligent care, SPA detoxification beauty care Yazhixuan beauty salon joining project features: ★ ★ The product line has the finest classification, and the longest is above 300 yuan; ★ The permanent long-term operation project has been successfully operated 1 1 year, and the brand has not been changed; ★ Projects based on the quality of therapeutic oral beer; ★ Professional line project operated by the world's largest cosmetics group; ★ Beauty salon project supported by a strong marketing team; ★ A beauty salon project with high-end curative effect. There are several situations that are suitable for joining the Yazhixuan brand: 1. There are storefronts (divided into two situations: good business and bad business). Business is ok: I have my own shop now, and business is ok, but I want to expand my business, choose some projects with good curative effect and good service, earn more money and help more women who love beauty meet their beauty needs. Business is not good: the product is not effective enough to keep customers. I want to find a cinema product with good product effect, good service and guaranteed supply. 2. No storefront (divided into experienced and inexperienced situations).