Activity theme: Grateful heart, thank you.
Activity time: 20xx165438+1October 27th.
Activity content:
This activity is not a big gift, just buy as much as you want. Instead, we will hold a Thanksgiving dinner on Thanksgiving Day and reward employees who have always liked us through various programs. Each old customer can invite more than 2 friends to participate in this activity.
Activity flow:
1. Set the dinner time at 18:30, and the host will officially announce the official start of the party.
2. All the staff of the beauty salon performed the program "Grateful Heart", and then the boss came to the stage to give a thank-you speech.
3. Reward the most loyal and potential customers in beauty salons. Thank these customers for their love of 20xx beauty salons, and prepare surprise prizes for customers who spend within one year.
4. Inviting customers to thank them on stage can also let customers share typical cases such as the happiness they got in the beauty salon and the joy of friends they made.
5. Invite senior beauty experts in the beauty industry to popularize family use of beauty methods and the healthiest beauty care methods in winter. And recommend which products and projects are most suitable for women's winter maintenance.
6. Introduce the pre-sale promotion activities of today's venues. All products booked today can enjoy a 30% discount. Or enjoy a facial treatment.
7. Announce the promotion time of the event, and the beauty salon franchise stores are always waiting for the arrival of customers.
8. All the consumers present tonight can get a nice little gift from the beauty salon the next day.
9. Beautiful song and dance performance, announcing the end of the two-hour party.
Precautions for activities:
1. One week before the event, it is necessary to determine the number of people present at the event, send out invitations and book venues.
2. Arrange a customer to speak on the spot. If the clients of beauty salons are willing, arrange relatives and friends of beauticians.
3. There is a special person in charge of signing in and taking photos at the clubhouse site.
4. For the atmosphere of the activity, we need to find support in the activity and give everyone an illusion of consumption.
5. Make sure there are enough gifts on site.
Beauty salon promotion planning 2 In order to better enhance communication and trust with customers, beauty salons can launch some feedback activities on Thanksgiving Day, for example, as long as the top ten customers enter the store, they can get free lottery activities; Or customers who spend more than 100 yuan have a free lottery. The rewards are 10 yuan, namely 10 yuan, 20 yuan, 30 yuan, 40 yuan, 50 yuan, 60 yuan, 70 yuan, 80 yuan, 90 yuan and 100 yuan respectively. The customer cashes the prize immediately after the on-site lottery.
Beauty Salon Promotion Planning 3 In order to welcome the 20xx Thanksgiving Day, some beauty salons launched the promotion activities of sending gifts by WeChat, which started the first shot of Thanksgiving Day promotion. The content of this activity is that during Thanksgiving, only by forwarding the relevant WeChat of the beauty salon and forwarding N friends or sharing it with friends can you get a beautiful gift provided by the beauty salon. The beauty salon will announce the winners on the WeChat platform the next day.
When beauty salons choose exquisite gifts for customers, they must carefully select gifts that meet customers' needs from the customer's point of view, and remember that promotional gifts's budget cannot exceed the expenses of beauty salons, so as to ensure the orderly promotion activities.
The promotion planning of beauty salons will soon celebrate the Mid-Autumn Festival, and beauty salons will also usher in a peak period. Many beauty salons will also seize this golden month of 10 to engage in some discount promotions to attract customers.
A. curve promotion package
This promotion method is usually launched by a beauty salon chain. First, the integrated promotion package of the head office usually includes facial cleanser, massage cream, facial mask, toner, cream and other essential products for basic care in beauty salons. The specification of a single product is generally around100g, and the whole set price is relatively cheap. Then, the head office sent a large number of marketing personnel to other chain outlets. Through contacting companies with more female employees and other channels, we will publicize the brand to potential customers who have never used it, including company and brand profile, product and technical service features, selling points of promotional packages, local franchise stores, etc. Because the promotion package is generally cheaper than similar products of the daily chemical line, you can also enjoy professional beauty services. This is actually a curve promotion method, and the ultimate goal is of course to successfully attract customers and improve sales performance.
Comments: From publicity and introduction → buying promotional packages → enjoying beauty service in the nearest local brand franchise store, it is absolutely value for money and exciting. But be careful not to buy counterfeit products without production licenses.
B. Beauty napkin bag
Printing brand information on napkin bags for publicity is nothing new. This method is widely used by many industries, especially the catering industry. But if the promotional activities are printed on it instead of the traditional promotional cards that beauty salons often issue, the effect will be very good. The napkin bag is simple to make, low in cost and not as complicated as expected, and even small and medium-sized beauty salons can operate it. According to some beauty salons that have used this promotion method, the card withdrawal rate of napkin package promotion is very good.
Comments: Women love to take advantage of small things, because there are napkins inside, which have high added value. Generally, it will not be thrown away without looking at it, but will be kept for a period of time, thus increasing the chances of delivering the contents of promotional activities, generating interest, and then promoting the purchase action. If this makes you feel the urge to buy, first carefully study the promotional beauty.
C. Warm promotion of short messages
Short message is a hot topic now, which has soared from a interpersonal communication tool to a marketing upstart. What merchants value is the characteristics of large coverage, high information acceptance rate, strong emotional color, low cost and simple implementation. In the current business activities, SMS is widely used to contact customers, make appointments, send promotional information and so on. It is understood that people still recognize the promotion of short messages. Especially it feels good to see very formal and friendly promotional activities. In addition, there are few promotional messages and fewer merchants, which means that there are few things, so I have a deep memory of the content of promotional activities. And it is suggested to send it in the beauty salon management software, which is convenient and affordable and further increases the grade of beauty salons.
Comments: Quick and clear, the information released is usually the introduction of the latest instruments, products or the best price. If you make good use of it, you can take advantage of it.
In this golden season, I also wish the beauty salon a prosperous business and rich financial resources!
Beauty salon promotion planning 5 promotion theme:
1 makes you beautiful and makes your man move.
2.3.8-"Double Gift for Women"
3, intimate beauty card, give friends and family a surprise.
Activity time:
March 3-March 9
Active object:
Women's Day is a festival for women, and the participants are generally women, most of whom are 18-45 years old.
Activity purpose:
1, improve the sales performance of beauty salons and attract new customers;
2. Create the brand image and popularity (reputation) of beauty salons and enhance customer loyalty;
Promotion content:
The promotion forms and contents of beauty salons vary widely: discounts, gifts, free experiences, etc. Beauty salons should use these promotional forms to reflect new tastes.
Lottery promotion case:
Promotion theme 1: Make you beautiful and make your man move.
Promotion content:
1 week, you can win all kinds of prizes if you spend all your money in 280 yuan in the beauty salon. If you want to win all kinds of prizes, it depends on whether you have abandoned the small and wide scheme:
Top matching scheme: give away 1 advanced whitening emulsion with consumer vouchers;
Top-level plan: abandon the small Boda, give up the gifts, participate in the card scratch lottery held by the beauty salon, and surprise men's hearts. This is the top-level plan.
Prizes are divided into: dvd, electric shaver, pocket radio and camera.
Promotion theme 2: Double gifts for women.
Activity content:
During the event, consumers who buy 500 yuan products in beauty salons will have the opportunity to get the following gifts:
1) 1 mobile phone, with a market value of about 1500 yuan (limited to 1 quota);
2) 1 mobile phone recharge card, each with a face value of RMB 100 (limited to 5 places);
Operating rules:
1) First, the prizes (1 mobile phone and 10 rechargeable card) participating in the promotion activities are displayed in obvious positions, and the mobile phone numbers and prize numbers of consumers are put into the lottery box as the lottery database;
2) When consumers buy products full of 500 yuan, fill in the customer's mobile phone number on the lottery roll and put it into the lottery box; And give the consumer a scorecard as a lottery voucher. (Scorecards can be used for scoring later)
3) On the last day of the activity, a notary of the National Notary Office was hired to supervise and put a set of lottery cards (prize number and customer's mobile phone number) into a sealed lottery box;
4) under the supervision of the national notary office, draw out the winning card number;
5) The winning prize will be obtained according to the prize number drawn by the customer. Consumers who draw their mobile phone numbers can get a beautiful sunscreen.
Other forms of promotion:
During the promotion period, all men who accompany their wives and girlfriends to our store for consumption will be given a valentine's card, and at the same time, a female beauty suit and a membership card will be given if they add * * yuan.
Award-winning question and answer. The problems are all related to makeup maintenance. The main purpose is to let female compatriots care for themselves and let men know how to serve the women around them and think for them.
Promotion theme 3: intimate beauty card, a surprise for relatives and friends.
Activity content:
With the enhancement of people's health awareness and beauty awareness, Women's Day on March 8 has greatly promoted the beauty market, and more and more people choose beauty cards as gifts for relatives and friends.
This year's Women's Day, beauty salons can also launch promotional activities with the theme of beauty cards, with the theme of "surprise relatives and friends" to expand the concept of beauty to the level of "heart". Women's Day can launch a special version of the beauty card.
Beauty Salon Promotion Planning 6 I. Theme of Beauty Salon National Day Promotion Program: "Colorful National Day, Surprise Offer First"
Second, the beauty salon National Day promotion date: September 30th-65438+1October 8th.
Third, the beauty salon National Day promotion plan aims:
1. Improve and enhance the image of beauty salons and enhance their popularity.
2. Expand the business circle and develop more customers.
3. Stabilize customers and improve customer loyalty.
4. Stimulate the turnover and increase the per capita consumption quota of customers.
Four, the beauty salon National Day promotion plan content
1, free gift: during the activity, the first six customers will be given a free experience of beauty projects worth 288 yuan every day, plus some small gifts; In addition, every day before 10, customers get 888 VIP cards and enjoy membership services for life. In addition, they also sent a set of beauty and skin care products worth 488 yuan. Opportunity is not to be missed!
2. Deluxe Spa Package for Two: During the 11-day holiday, I believe many couples plan to travel to any scenic spot or go home for the holidays, but there will still be a few couples staying. At this time, the beauty salon might as well create a luxurious spa for these couples, so that they can enjoy the same treatment at affordable prices.
3. "1+1"joint promotion: the National Day holiday has driven the consumption of major shopping malls and cinemas, and at the same time, many business-minded businesses will jointly promote some shopping malls or cinemas, so here, beauty salons can also jointly launch a ticket for the latest movie with some cinemas during the National Day holiday, as long as they spend 388 yuan at the beauty salon; At the same time, it can also be introduced by some well-known clothing stores, and you can enjoy 288 yuan of care when you spend all your money in the beauty salon in 500 yuan.
Five, the beauty salon National Day promotion matters needing attention
1, beauty salons must make reasonable arrangements to create a holiday promotion atmosphere and stimulate customers' desire to buy;
2. The publicity of the event can be spread by hanging banners (or X-stage) at the door of the store, distributing event leaflets, and calling old customers.
3. Set the sales target of the activity, assign corresponding tasks to beauticians (beauty consultants), and reward them according to the achievement rate after the activity.
4. Prepare the marketing speech in advance and deal with all kinds of questions raised by customers.
During the 7-day Thanksgiving, many people will express their gratitude to their parents, colleagues and leaders, such as inviting their parents to dinner and colleagues to watch movies. But how do beauty salons express their feedback to customers on Thanksgiving Day? It's better to have a discount!
On Thanksgiving Day, beauty salons can offer many preferential packages and products for customers to choose from. In addition, some seasonal beauty projects can be given reasonable discounts according to customers' needs. Some single-sale beauty products can be bundled with package goods for discount promotion, which not only reduces the inventory backlog, but also increases the turnover.
The purpose of beauty salon promotion planning 8 activities:
1, promoting new service projects
2. Increase sales.
3. Enhance the external image of beauty salons.
Activity theme:
* * * Welcome a new day together.
Activity content:
I. New service items
In view of the service scope of our hospital for the majority of white-collar workers, we have specially launched the beauty service project for working girls.
1, Beauty Month Package Activity 1:
Price 500
Nursing 1, 20% discount for credit card consumption; 2. Send classic care or 200 yuan skin care products for 4 times.
Late discount 1, 58 points for renewal; 2. Send a love card (worth 200 yuan).
2. Beauty Month Package Activity 2:
Price: 1500 yuan
Nursing 1, 30% discount for credit card consumption; 2. Send classic care or 360 yuan skin care products for 7 times.
Late discount 1, renewal card to send points 100 points; 2. Send a love card (worth 380 yuan).
3. Beauty vip package activities:
Price 3880-year card (limited time card)
Gift care: 1, classic care for face, shoulders and neck all year round; 2. Physical care throughout the year includes: relaxing muscles and activating collaterals, scraping back to remove toxins, strengthening chest, nourishing kidney, maintaining ovaries, and slimming. 3, optional 50 times, limited to one year.
Late discount 1, giving the whole body essential oil 10 times (value 1500 yuan);
2. Give hands and feet care for 20 times (worth 800 yuan);
3. Give a milky bath for 20 times (value 1000 yuan);
4. year-round light wave bath;
5. Send a love card (worth 380 yuan).
Second, the beauty salon image promotion
Organize beauty salons to promote skin care products in the downtown square, and at the same time conduct free skin consultation and preferential sales of skin care products, monthly cards and annual cards. Distribute image publicity materials, quickly enhance the local image of brands and beauty salons through unified actions, and quickly sell skin care products.
Activity budget
(omitted)
Execution of activities
Prepare in advance:
1. In-store: skin care products display stand, balloons, promotion plan posting, beauty cards, flags and customer file cards.
2. Layout outside the store (banners, balloons, exhibition boards, Yi Labao)
3. Promotion plans and preferential policies
4. Skin care training: the team leader is responsible for the training.
5. Staffing: arrange cashier, warehouse management and delivery.
6. Invitation issuance: number of people, area, personnel and quantity (can be rewarded appropriately).
7. Mentality adjustment: The beauty salon holds a pre-meeting meeting, puts forward requirements and is familiar with the whole meeting process.
Problems at work:
1, how to arrange (division of labor among participants)
2, beautician requirements (refer to the beauty salon management regulations)
3. Requirements: be conscientious, obey the arrangement, and the responsibility lies with people.
4, enter the state, the cooperation of personnel
Work afterwards:
Summarize activities and praise advanced individuals.
Beauty salon promotion planning 9 I. Theme of the event:
Yiren Day, Bright Beauty Day
Second, the activity time:
March 6-March 13
Third, the purpose of the activity:
Stimulate and induce customers to consume, regain their enthusiasm for consumption and attract new customers. Increase overall sales.
Four. Activities:
1, beauty walks with you.
All women who shop during the activity can get a beauty card of XX beauty salon (face value of 50 yuan) with the shopping receipt (unlimited amount).
2. Dress up women to add good luck to shopping.
Any female customer who buys a small ticket 138 yuan on March 8th, Women's Day, can participate in the big turntable once (if there is no turntable, it will be changed to a lucky draw) and receive the corresponding gifts on March 8th, with many prizes and lots of luck. A ticket can only be transferred once, and the amount is not accumulated.
Remarks:
Gift selection: Suggest more practical items, such as kitchen supplies, bedding and so on.
Only he knows you best.
Men can enjoy special discounts or give special gifts when shopping or buying designated goods at the relevant counters on March 8th.
4. Members have more "gifts"
Members can enjoy double membership points when shopping on March 8, Women's Day.
Verb (abbreviation of verb) activity promotion;
1, set up POP activities in obvious places such as the entrance of the shopping mall.
2. Franchisees who have the conditions during the event can ask people to record the content of the event and play it outdoors.
On March 3rd and 7th, Evening News published 1/2 red advertisements respectively.
4. Hang a banner in front of the store
On March Women's Day, my husband shows his love, and it's bright and bright, and shopping adds good luck!
The indoor counter is equipped with a women's day commodity monopoly area, and the corresponding theme tag is hung above it.
The following is a special description of the participating product POP.
Beauty salon promotion planning 10 parents not only gave us life, but also took pains to raise us, so the people who should be grateful most are our parents. How to reward parents on Thanksgiving Day? Is to invite them to enjoy a warm dinner. Or give them a set of high-end beauty and skin care products? Or use a bunch of flowers to represent our gratitude?
If you want to do the above three things for your parents on 20xx Thanksgiving Day, you might as well come to the beauty salon and spend over 888 yuan. Beauty salons will provide haircuts, nursing and other intimate projects for the elderly; Secondly, professional technology and first-class service will fully satisfy customers and express their gratitude to their parents.
Beauty salon promotion planning 1 1 1. Purpose of the activity:
1, a stable old customer
2. Develop new customers
3. Improve the popularity of * * beauty salon in this area.
Second, the activity requirements:
Prepare 5000 yuan * * goods for activities (the company sends 10 sets of underwear).
Third, the activity time:
20xx April 20th (promotion time: April 20th-May 1)
Fourth, the activity process:
(1) Inviting guests: Please ask old customers to bring more than 2 friends. (4. 15-4. 19)
(2) Meeting flow: (18: 30 —— 21)1) The host announced the start of the party. 2) The beautician performed "Grateful Heart". 3) The boss's representative made a thank-you speech. 4) Give a thank-you certificate to the loyal friend who has given the greatest support and spent the most in the beauty salon for 20xx years. B * * Beauty Salon All new and old customers have a beautiful gift (please pick it up at * * Beauty Salon the next day). 5) customer representative's speech (about the beauty salon's good service, good product effect, good boss, favorite beautician, the joy I got in the beauty salon, and the help of "Lili"). 6) underwear show. 7)* * The president of the Association solemnly recommends * * Product 8)** Beauty Salon 5. 1 Promotion announcement scheme (where the on-site deposit is given priority to underwear in 300 yuan) A requires a deposit; B beautician lobbies customers for promotion; 9) Announce the promotion time; Welcome to * * beauty salon for consultation; 10) perform a dance and announce the end of the party.
(III) Promotion (April 20th-May 7th) The company's beauty guide stayed in the store for 3 days, and cooperated with the beauty salon to fully promote the 5. 1 activity plan to promote consumption.
(4) Beauty salons must do this job well.
1. Accurately count the number of customers, issue invitations and ensure the number of participants (this work must be completed before 15, and 16 and 17 send invitations during the day to inform the company).
2. Rent the venue (you can use the restaurant in the OK hall, depending on the actual number of people) and arrange the venue (stereo, seats, bowls, banners, balloons, etc.). ), prepare fruits, cakes and prizes. Attachment: Award recipients:1) Two friends with the highest consumption and the greatest support value in 20xx 200-300 yuan (with prizes on the spot) 2) Give a gift to new and old customers.
3. Print the activity plan of 5. 1 and shoot the activity plan on the spot (or advertise on TV).
4. The boss prepares a speech (mainly a thank-you speech, which can be listed, such as building good feelings with those guests and sharing it with you. /kloc-get ready before 0/8 and be familiar with the speech).
5. Arrange guest representatives to speak (find guests who have a good relationship with the boss mainly talk about the beauty salon's good service, good product effect, good boss, the beautician of their favorite beautician, and their happiness in the beauty salon. For example, be ready before 18, and be sure to get to the meeting place).
6. The beauty salon rehearses "Grateful Heart", sends invitations to the guests and introduces the membership system (it must be completed before 19).
7. Arrange a sign-in book at the meeting place, and a photographer is responsible for signing in and taking photos.
8. When the promotion activities are announced in the meeting, look for childcare, pay a deposit on the spot, and bring underwear home to cause ready-made consumption.
9. Underwear show (find two people to decide, get ready before 19)
10, to ensure that items, underwear, balloons and other items are in place.