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Find a master planner and collect the publicity and planning scheme of swimming training for college entrance examination students during their holidays.
Advertising language:

Learning to swim is not a bad thing for your children who are about to enter the university!

Note: After the college entrance examination, parents are most concerned about hoping that their children can enter the university.

"It's not a bad thing!" In advertising, this is a kind of "non-mandatory" marketing, which is better than "this is a good thing" and can make consumers feel more intimate!

Planning scheme: the college entrance examination is in summer, and it is hot. You can play several sun umbrellas at the school gate, provide cool chairs, free summer drinks and so on. , to provide convenience for waiting parents. Then send them your promotion card.