Five sales techniques and vocabulary

To be an excellent salesman, it is essential to master some sales skills. So, what are the effective and practical sales skills? The following information is carefully collected by me. Let me share it with you and enjoy it.

Sales Tip 1: Get your troops ready.

Sun Tzu's art of war says, don't fight unprepared battles. As for sales, the same is true. Many new promoters usually have a misunderstanding, thinking that sales are just a flow of words, but it is not the same thing at all. I remember that we trained for nearly a month, from product knowledge to fault analysis, from enterprise history to sales skills, and practiced every link repeatedly until we learned it backwards. At that time, our colleagues often joked with each other that we had all become robots. I remember that in order to debug the best music effect at that time, as long as there were no customers present, I devoted myself to the repeated experiment of one key at a time, which lasted for nearly a week and finally got my own satisfactory results.

Every time it's my turn to have a rest, I always like to visit various stores: First, investigate the market and be aware of it. Now customers always like to misinform promoters, where there are so many discounts and discounts. If you can't clearly understand these situations, you will be very passive when facing customers. Secondly, you can learn the skills of other promoters. Only by taking the strengths of each family can we forge an unbeaten golden body!

Sales tip 2: Pay attention to details

Now there are many books about promotion skills, which basically talk about the initiative and enthusiasm of promoters to treat customers. But in reality, many promoters can't understand its essence, thinking that enthusiasm is a smile and initiative. In fact, this is also wrong. Everything should be measured, and excessive enthusiasm will have a negative impact.

Enthusiasm can't be expressed simply by external expression. The key is to do it with heart. The so-called sincerity, the stone is open! Sneak into the night with the wind, moisten things quietly, the real sincerity is to think what customers think, meet their needs with the products of enterprises, and let them get benefits.

Sales tip 3: Take advantage of your advantages.

Sales is a process of integrating resources, and how to make rational use of various resources can not be underestimated for sales performance. As a promoter, this is equally important.

We often meet swindlers in the street, and generally have a role-commonly known as Tuo, whose important role is to set off the atmosphere. Of course, we can't do anything illegal, but can we get some inspiration from it? When I do promotion, I often use a very effective method, that is, playing with my colleagues. Especially for some buyers who are very interested.

Sales tip 4: Stop when you are ready.

What sales are most afraid of is dragging their feet, and they can't make a quick decision. According to my experience, the best time for customers to stay at the sales site is 5-7 minutes! Some promoters are not good at reading words and deeds, can't seize the opportunity to promote sales when customers are ready to buy, and still introduce products endlessly, which leads to sales failure. So we must keep in mind our mission, that is, to promote sales! Whether you launch a product or make other efforts, it is ultimately to sell the product. Therefore, as long as we reach the edge of sales, we should immediately adjust our thinking, brake urgently, and try to sign a contract. Once the opportunity is missed, it is more difficult to arouse the customer's desire again, which is also the most common mistake made by novices.

Sales tip 5: Give you a ride.

There is a saying in the sales field that the cost of developing a new customer is 27 times that of retaining an old customer! You know, old customers bring more business than you think. When I was a promoter, I paid great attention to maintaining good relations with customers who had already made deals, which also brought me rich returns. Actually, it is very simple to do. Just help him pack his bags carefully and bring a sincere farewell. If he is not very busy, he can even be sent to the elevator. Sometimes, some trivial actions will make customers very moved!

Sales speech content

Sales is the art of language. Extraordinary sales skills are actually extraordinary language art, which requires not only keen insight into people's hearts, but also the ability to express shocking customers' voices. Successful salespeople can often spit lotus flowers, and their language is like a pair of soft hands, which can touch the softest place in customers' hearts. Undoubtedly, the sale of every product needs not only the quality of the product itself as the basis, but also the language art injected into people's hearts to expand the territory!

Sales speech is applied to all fields, every corner of life, all kinds of people and all kinds of industry language communication skills. If you sell, you can fix your customers and let them follow you. This is a changeable tactic that can be used in sales, but "psychological tactics" is the most fundamental force behind all tactics. Everyone wants to win a lot of money in the cruel sales war, but not everyone can really understand the strategy of business war. This book selects the most authoritative psychology and speech rules in the world, and combines the most interesting and vivid cases to let you see through the hearts of customers and help you win every battle in the market.

Sales presentation skills

1, To have a good ideological and moral quality as a salesman, you often have to pay a lot of money, some of which are cash or money orders. If your thoughts are not correct, it will bring unnecessary losses to the company.

2. Have solid marketing knowledge. Business personnel should not only do their own business well, but also consider how to operate their own market in a benign way from a certain height, so that the sales speed will be the fastest and the cost will be the lowest. This also lays a solid foundation for future promotion to business manager.

As a salesman, I think that only by eating what others can't eat can we make money that others can't. Visiting two customers and five customers every day has a completely different effect.

4. Good eloquence. To persuade customers to buy their own products, we should not only rely on competitive product quality and price, but also rely on the salesman to tell us how to make his language both artistic and logical.

5. Have good psychological endurance.

6. Have firm self-confidence and never give up.

7. Be innovative. To be a qualified business person, you must open your mind and explore the market in your own unique way.

In addition to the above qualities, business personnel should also do the following:

1, business people who love your products very much and don't love them will never do well;

It is important to know your own products. No customer wants to deal with business people who don't understand products, because you can't persuade customers to buy your products at all.

Business personnel should know the following when taking over new products:

1. What is the core business of the company?

2. What is the core competitiveness of the company?

3. What is the organizational core of the company?

4. Who are the company's customers?

5. What services do corporate customers need?

6. What is the way to satisfy customers?

7. Who is the company's main competitor?

8. What are the service features of competitors?

9. What are our company's countermeasures?

10. Who is our customer's customer? What services do they need? How do these services affect your needs?

After understanding the above contents, our thinking is clear and we can grasp the whole market from a macro perspective. In addition, I want to talk about what is a professional salesperson and what is a professional salesperson. The so-called professional salespeople take selling products as their profession and support themselves by selling. Such salespeople may not be successful salespeople, but they are a step closer to professional salespeople under the above premise. They must succeed. They have regarded sales as a means to realize their own value and turned sales into art. How to be a professional salesperson? Sales research is about customers, and every professional salesperson clearly knows what customers care about, which probably includes the following aspects:

1 Our service attitude

2. The professional level of our sales staff.

3. The quality of our products

4. The price of our products

5. Our service speed

6. Our employee image

7. Our after-sales service

8. Expansion of our product functions

9. The reputation of our brand

10, their comfort.

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★ Five sales skills and vocabulary