1, domain name 30 1
It is necessary to make a 30 1 redirection for the website, because making a 30 1 redirection adjustment for the website helps to centralize the weight of the website.
2. Standardization and unification of 2.URL
A page must correspond to one URL, and multiple URLs cannot be accessed on the same page. Dynamic and static cannot coexist, either dynamic or pseudo static. Chinese URL can't exist in URL, and Chinese URL can't be well recognized by Baidu, which will increase URL parameters. Websites using WIN space will have a index.html suffix, which needs to be jumped and blocked.
3. The website structure should be clear
Spiders like websites organized horizontally, so make sure that their websites are structured clearly. Crawl with spiders. Don't go into a dead end here, and another dead end there. This setting will not cause any damage to the new workstation. So, don't be so hasty before the new station goes online. Set and confirm it. You can get it back when you go online. Otherwise, a messy website will go online and spiders will come. On the other hand, spiders are very vengeful. If your website is messy, it will record the path of your website. Of course, the consequence is that the next time you see your website, you will never be able to climb the link.
4. Website Title Settings
Title optimization is one of the most important links in SEO optimization process, and a good title is the guarantee of ranking. Because of the importance of the title, some novices often change the title after setting it, and then modify it after optimizing it for a period of time. As everyone knows, this is a big taboo. The title is the basic understanding of the website search engine. If the title is frequently modified, the search engine will not be able to locate the website and identify the theme of the website. So be sure to confirm the title before going online.
5. Page layout
The layout of the SEO homepage is very particular, after positioning the title keywords. We should start with the layout of the page. How should the layout of home page, columns page and content page be more conducive to the user's experience? You can't go online directly by applying a template. In this way, the template will be changed frequently later. For example, the layout of the home page must match the title of the website, so that users can find the answers they want when they enter the website, and it must be accurate, clear and focused.
6. Enrich website content
After the website goes online, you don't know when the spider will climb to his own station, which may be one minute, one hour, one day or more after it goes online, so if the spider climbs to his own station within one minute and there is no content in his own station, it is undoubtedly giving the spider a sap and grabbing an empty space. Therefore, it is best to add something before going online. If you can't fill the whole station at once, you should also fill the home page, at least it looks complete.
7, clean up the code
There are many useless codes in the template, especially those just made, such as spaces and carriage returns, which need to be cleaned up. The purpose of this is to simplify the code, reduce the size of the code and facilitate the opening speed. There are still some CSS styles to encapsulate, and JS code is best done by calling. Moreover, the website arranged in this way not only has less pressure on the server, but also greatly improves the customer experience.
8. Outer chain platform assembly
For beginners, the resources of external links are almost zero. The role of external chain in the early stage of website optimization is self-evident At present, the external chain is not easy to send, and many platforms are not allowed to bring connections, so it is difficult to send external chains, and it is even more difficult to send high-quality external chains. So before the website goes online, it is necessary to collect some external platforms.
9. Website map
Website map can make users better understand all the contents of the website, and it is also very helpful for spiders to fully capture all the links of the website. Just like when we are in a large shopping mall, there is always a sign at the door and in crowded places to remind us what this floor is for sale, so that we can easily find the location of the goods we need.
Summary:
To do SEO, you must be prepared before the website goes online. Good preparation can make the later optimization very easy. If you go online rashly, the optimization will enter a passive situation, and the website will be constantly modified, resulting in a long and long keyword optimization cycle. More SEO optimization knowledge, please Baidu search cattle SEO.