2 1 century, enterprises entered an era of "fixed sales by production", and the sales of enterprises determined the profits and even survival of enterprises. The position of salespeople in enterprises is particularly important. Sales itself is an industry that requires high personal ability and quality, and it is also an industry with high turnover rate. On the one hand, many enterprises spend a lot of money to train sales staff, hoping to improve their business level and various abilities through training. On the other hand, enterprises are afraid of their job-hopping. Analysis of the reasons for job-hopping can be divided into two categories: first, their own ability can not meet the requirements of the industry, naturally eliminated. 2. Dissatisfied with the enterprise, leaving the company or even entering the competitor of the enterprise. For the second job-hopping, our enterprise is unwilling to see it. We should keep him through coordination or other means, and for the first job-hopping, enterprises should actively persuade him to quit as soon as possible. As an unqualified salesperson, his existence is a waste for enterprises, and the longer the time, the greater the waste.

To reduce or even eliminate the participation of the first type of people, the key is to start from the source: recruitment, recruiting people who are really suitable for sales into the company, thus saving the training expenses of enterprises.

Quality of sales staff: 1. Cheerful personality, 2. Good communication skills. Strong language skills, 4. Quick thinking, 5. Diligent thinking, 6. Keen observation, 7. Strong analytical skills, 8. Team spirit, 9. Certain industry knowledge.

oral examination

The human resources department can refer to the civil service examination mode and conduct the aptitude test. These questions appear in the form of multiple-choice questions, which can be completed in a limited time. Mainly examine the applicant's thinking ability, observation and industry knowledge.

interview

The interview mainly examines the communication ability, personality tendency, analytical ability, language expression ability and team spirit of the candidate. However, because candidates are prepared before the interview, the interview results are sometimes false. The choice of methods is particularly important. Case law and questioning method are applicable to the recruitment of salespeople. Try not to ask some direct questions when asking questions, such as: What kind of personality do you belong to? Do you practice personal heroism? ..... Take the method of "beating about the bush" as far as possible. If you want to see if the applicant has team spirit, you can ask whether your school (company) has group activities every year. Are you in? What kind of sports do you like and why? Wait a minute. Beating around the bush can reflect the actual situation of the applicant from another angle.

How to retain the second kind of people also requires our human resources department to constantly improve and innovate in performance appraisal and salary system. We must use good people and keep people.