At present, most clothing brands adopt franchising business model, and franchising is also the most successful marketing model. Therefore, if children's wear agents want to be good children's wear agents, the first thing is to understand the joining rules. The core of franchising is unification. Children's wear agents are not only permitted goods, but the whole model, including brand logo, store name, trademark, management standards, quality standards of products and services, management policies and so on. , must be carried out in accordance with the headquarters of a full set of models. This whole model is a successful model of children's wear agency headquarters, which has been proved by long-term repeated practice and has absolute scientific and market advantages. If children's wear agents can't understand and implement the essence and requirements of models, the market advantages of models can't be reflected, and it's hard to make money for the brand you represent. Therefore, children's wear agents must deeply and seriously understand the business model, business philosophy, brand culture, brand characteristics and brand market positioning of the headquarters after selecting the brands they represent. In strict accordance with the principle of unity, develop and spread the market in the jurisdiction, at all costs to ensure that the market in the jurisdiction is consistent with the requirements of the headquarters, so that you can seize all the favorable resources of the children's wear agency brand and make the brand your cash cow. Of course, more important is implementation. Whether it is the unification of thousands of stores or the nanny-style terminal maintenance, there must be a strong organization and team to implement it. This requires children's wear agents to be corporatized, establish and improve their operating institutions, cultivate a comprehensive and professional marketing team of children's wear agents, truly undertake the construction and maintenance of the terminal network, ensure the healthy and benign development of the terminal network, and give full play to the brand marketing efficiency of children's wear agents. The so-called children's wear agent maintenance service requires children's wear agents in the province to actively assist and urge the terminal to fully implement the marketing model of franchise brand monopoly and strictly abide by the principle of unified franchise; Constantly maintain communication and exchange with the terminal, and assist in solving the practical difficulties of the terminal in time; Accurately grasp the market state characteristics of children's wear agents mixed with sensibility and rationality, guide the terminal to make full use of the resources and advantages of brand monopoly, and strive for the largest market share of children's wear agents.