The English name of visual goods is Visual Merchandiser, which can also be translated into visual exhibitors. Visual goods, known as "store magicians" in fashion, originated in the United States at the end of 19, and are quite mature in the west, which is one of the management methods that modern clothing enterprises rely on very much. In Switzerland, when exhibitions are hot, enterprises will invest 50% of their sales as exhibitions.

In Japan, because the word "display" was omitted as MD(Merchandising), the word "visual display" was added with V(visual) before MD. Now VMD is very popular all over the world, whether as a concept, a new word or a technique.