How to plan a marketing planning case, in order to ensure the orderly progress of work or things, it is often necessary to plan in advance according to the specific situation, and good planning will definitely pay attention to the participation and interaction of the audience. Let's look at how to plan a marketing case.

How to plan a marketing plan case 1 1. Preface

With the development of China's economy, there are more and more new small and medium-sized enterprises. Credit evaluation, guarantee and counter-guarantee, recovery, liquidation and reorganization, and house purchase guarantee for small and medium-sized enterprises came into being. Its business opportunities are limitless. This advertising campaign is mainly carried out from four aspects: network, TV media, entity advertising and public information, in order to improve the company's popularity and expand its business.

Two. market analysis

(A) Analysis of the operating conditions of enterprises

Through the joint efforts of company leaders and employees, our company has achieved good returns. Asset operation is stable. However, one of the main problems that the company is currently facing is its lack of visibility. In order to seek further development, the company must increase its business expansion, further publicize its brand and improve its popularity.

(2) product analysis

The company's main products are credit evaluation, guarantee and counter-guarantee, recovery, liquidation and restructuring, and house purchase guarantee for small and medium-sized enterprises. There are few enterprises in our county that can supply this business (the specific figures can be written), so the competition we face is not strong, and the company's business occupies a considerable share in the market. We should pay more attention to brand development. Because when the industrial development enters a mature stage, the brand becomes an increasingly important factor in the competitiveness of products and enterprises.

(3) Market analysis

In recent years, the number of small and medium-sized enterprises in our county has been increasing (the specific data can be supplemented here), and the initial capital chain of enterprises is incomplete. Small and medium-sized enterprises are prone to capital shortage in the initial stage and development process, so we have a huge customer base.

Consumer research

Small and medium-sized enterprises mainly learn about the services provided by the company through the media. For small and medium-sized enterprises, the services provided by the company are also necessary at this stage, and there is bound to be a market if there is demand.

Three. advertising strategy

Obey the company's overall publicity strategy, establish the product image, and pay attention to establishing the company image at the same time.

Long-term, launch a consistent advertising campaign when necessary.

Extensive, choose a variety of publicity methods, pay attention to the way with good publicity effect.

Seize the opportunity and be flexible.

Four. advertising strategy

Online publicity

Advertise on websites where enterprises are concentrated. Such as information platforms, local information websites, portals, etc. In addition, a group of network promoters can be used to promote in the major forums that enterprises pay attention to.

(B) TV media publicity

Advertising in our county TV station. The form is flexible. (1) Do ordinary advertisements in prime time, and play them circularly. (2) Business leaders participate in TV programs to promote corporate culture. (3) Invite TV stations to interview our company. This can show the company's business and corporate culture more deeply.

(3) Paper media publicity

Publish articles in newspapers and business magazines in our county. Ask the reporter to make a special report.

Entity advertisement

Physical advertising is divided into two parts. ① Design publicity color pages and distribute them to small and medium-sized enterprises in our county.

The design of color pages must reflect the company's corporate culture and business scope. The design is novel and unforgettable. (2) Street advertising space promotion and electronic screen promotion.

Four. Advertising budget

(Fill in according to the actual situation)

Verb (abbreviation of verb) advertising effect prediction

Be able to determine the advertising effect through questionnaires, symposiums, etc. From time to time, so as to modify the advertising plan at any time.

How to plan a marketing plan Case 2: Since August 23rd, 20xx, Oriental Food Court has sprung up in Xuanhua catering market. The ups and downs of the past five years have witnessed the heyday of the Oriental Food Plaza from a difficult start to the present.

Today, Oriental duck king Restaurant is a wonderful flower born on the basis of Oriental Food Plaza. Facing the fierce competition and unpredictable catering market, how will duck king Restaurant, as the representative of the new brand roast duck in Xuanhua catering industry, plan its development?

I. Introduction

China's industrious people have gradually formed four major cuisines, namely Cantonese cuisine, Shandong cuisine, Hunan cuisine and Sichuan cuisine, as well as delicious food with local characteristics during the exploration and development of food culture for thousands of years. Roast duck, a famous food, is famous at home and abroad for its bright color, tender meat, mellow taste, fat but not greasy. Duck king Roast Duck is a new type of roast duck developed by modern roast duck masters adhering to the traditional roast duck technology. The roast duck is golden and shiny on the surface, crisp outside and fragrant inside, and tender inside. It tastes particularly delicious and is the best in roast duck.

Nowadays, the development trend of Xuanhua catering industry can be summarized as: rapid development, expanding scale and booming market. However, prosperity also means fierce competition. There are always restaurants that fall down and new ones stand up again, but there are always a few who stand firm in the big waves and continue to grow and develop. As the representative of the new roast duck in Xuanhua catering industry, "duck king Roast Duck" should become a famous signboard.

Second, the market/enterprise analysis

The competition in Xuanhua catering market is also fierce. Various hotels and restaurants compete for limited catering resources in Xuanhua, impacting diners' tastes and horizons.

To be successful, a hotel must meet the following conditions: (1), with its own characteristics; (2) Total (quality) management; (3) Sufficient funds for market operation; (4) Innovation and innovation. These conditions are indispensable, otherwise it will be a flash in the pan. This is also the reason why many hotels and restaurants opened their doors and soon disappeared.

Oriental duck king Restaurant is a newly-built restaurant based on the original Oriental Food Plaza. After years of publicity and management, Oriental Bath and Oriental Food Garden have gained a certain popularity in Zhangxuan area, especially Xuanhua area. If we can make use of the popularity of "Oriental" in Xuanhua, promote Oriental duck king restaurants, improve the quality of dishes (the expert comments are slightly poor), and strengthen the training and management of personnel, we will certainly become a rising star in Xuanhua's catering industry.

Third, marketing planning.

The purpose of catering service is to satisfy customers. Only when customers are satisfied can the hotel make a profit. To do a good job of quality service is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on total (quality) management, effective incentive mechanism and good corporate culture atmosphere.

Duck king Restaurant has been in business for two months, and now it is holding a preferential activity of "giving back to consumers' care". Take this opportunity to combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this activity. ......

How to Plan a Marketing Plan Case 3 xx has always regarded mail business as "the master of Hua Dan" since its inception. Xx business is also an important social public utility of the country, and xx network is also an important communication infrastructure of the country.

And xx greeting card business is the main highlight to promote the development of letter business. According to the unified deployment and strategic requirements of Ji 'an xx Bureau, in order to achieve the sales target of xx greeting cards, the Forest Public Security Bureau xx greeting card marketing puts forward the following scheme:

First, marketing ideas.

Understand products, put forward highlights, attract customers, take the initiative to attack, promote publicity and ensure tasks.

Second, the marketing objectives

Plan objective: to sell xx cards.

Third, marketing methods.

(A) understand the meaning of xx greeting cards

Every greeting card is born like a newborn, and every sentence and word has a very profound meaning. We should believe that "there are no unsalable goods in the world, only unsalable people", but if we don't know our own products, how can we promote them?

(B) put forward highlights to attract customers

After we fully understand the meaning of xx greeting cards, we should put forward highlights according to its meaning to attract customers. Nowadays, most people use computer greeting cards, but computer greeting cards have many shortcomings and cannot fully show the wishes of the well-wishers. Making greeting cards independently on the computer is not a simple procedure, and many people don't have this technology. The characteristics of xx greeting cards are embodied here. It is not just a card and a piece of paper, but a sender who can fully reflect the wishes of the well-wishers.

Our greeting cards are mainly to promote forest safety, which can not only express our wishes, but also express our concern for each other's life safety in a unique way and promote forest safety. For customers who like to collect, this unique forest safety publicity greeting card is even more unique.

(3) Understand customers and take the initiative.

Our ultimate target customers are all the people in Ji 'an, aiming to publicize the knowledge of forest safety to the people. Then we should fully understand the people's thoughts. In fact, the idea of ordinary people is very simple: family safety, we can grasp this key point, combined with the characteristics of our forest safety publicity greeting card, not only can promote forest safety, but also can improve everyone's awareness of forest safety. Everyone pays attention to forest safety, so that we can ensure family safety.

(D) to promote publicity to ensure the completion of the task.

Because the biggest drawback of our xx greeting card is life, we can't jump out and tell everyone that it was born, and it is there. To this end, we need to increase publicity. We can publicize its existence and value by means of external newspaper, strengthen its distinctive features, let its value penetrate into customers' hearts and attract customers to take the initiative to buy.