Since the topic owner wants to set up a studio model to operate the online entertainment live broadcast business, he must be familiar with this piece. Then, at present, there are very successful cases and clear profit models, which are also successful business models confirmed by countless people throughout the ages. The farther back you go, the bigger your road will be. Well, before it's too late, next, I will analyze two points with you. Please pay close attention and I will give you a detailed list, including what I think you want to know and what I think you need to know.
1. What do I need to prepare before setting up a network anchor studio?
In view of the relevant understanding of the topic, I will classify it and list it for you one by one.
In terms of hardware equipment and expenditure:
If you want to start a company, Network Culture Media Co., Ltd., you will know how much it costs when you go to the Industrial and Commercial Bureau.
Office space, calculated according to the live broadcast space of each anchor, 10㎡, calculated according to the normal and stable 10 anchor, the minimum available office space is not less than 100㎡, converted into cash according to the local average monthly rent, and the rent will come out again;
Of course, it's like starting a company. Anchor recruitment, anchor training, anchor maintenance, early broadcast guidance, equipment debugging, etc., can not be done by yourself. Then the problem is coming. How many partners do you have? People are also hardware.
How much money have you prepared for the salary expenditure budget, because the new anchor can't create rich income for you in the first month, and the loss in the early stage is normal. Rent+water and electricity+broadband+anchor salary is a necessary expenditure;
Second, everything is ready, only the east wind, how to start operations?
1, how to choose the platform for the live broadcast room?
Even after you have made the necessary preparations, the first problem you face is how to choose the live broadcast platform. In line with the principle of maximizing interests, choose a webcast room with large user base, good promotion, generous proportion and relatively less competition. Perhaps, it is difficult for you to know so many kinds of live video broadcasts at one time. In fact, it is impossible to know all of them with your limited information and limited energy. Then, I suggest you remove some leading and negligible webcasts according to some common and popular webcasts in the market.
Tips 1: Before entering the broadcasting platform, you should train the girls below you. If you are not a particularly good anchor, please ask a makeup artist and a vocal dance teacher to do one or two trainings. If the girls below you don't train, it's equivalent to starting a company without training salespeople. This is a big no-no. Don't be afraid of money. If you sign a contract with a girl for two years, it's really insignificant compared with the money you earned from her in the past two years.
Tips2: Don't believe the story of the sole contractor of the operator. As long as he can't catch your evidence, he can go to other platforms to reopen the family. There is a simple reason. Most of the live broadcast stations with basic salary according to the task are based on the minimum live broadcast duration of not less than X hours, and the live broadcast duration of each period is not less than X hours. So you can use the full-time anchor of your studio. This station broadcasts, that station broadcasts, I teach you. Will I be beaten by my peers?
2. Anchor recruitment and interview, anchor training and anchor elimination
2. 1 where to recruit an anchor?
Here are some solutions for you.
(1) The talent market should be listed for recruitment.
Girls recruited from this channel may be uneven, but you are likely to find high-quality girls;
② Local urban art schools and medical colleges.
The girl who came in through this channel is quite easy to find. I'm going to find an intern or a part-time job. Find a girl and give her some money to distribute leaflets everywhere in every girl's dormitory. .
(3) If the above two channels don't work, you can still spend some money and give rewards according to your head. If you successfully introduce one, give it a one-time reward.
④ Part-time websites
Major part-time websites have a large number of fresh graduates, and the quality is relatively high. After applying for registration, write reliably, and many girls will come in.
2.2 anchor recruitment and interview
In the interview, you can't screen out all the girls who are suitable to be network anchors. Network anchors need high emotional intelligence, good looks, lively and cheerful personality, and come to work. In fact, all types are needed, mature and charming, pure and lovely, and aunt next door. These are men's favorites, and it is impossible to screen them all through interviews in the early stage. Generally speaking, from a person's manners, a person's dress style, behavior,
You'd better prepare a live studio with good lighting and camera effect. In the interview, in addition to the above-mentioned regular interview, it is also necessary to screen the camera sense. This is on the one hand, and on the other hand, you need to have a talent assessment. How about singing? How about dancing? Wait, finally determine whether this girl has the potential to be a network anchor, and the interview should be strict and careful. If you can't choose a good person, you'd better not. First, you are in business, not an unreliable girl; Second, other girls' time is also precious. If it doesn't fit, don't stay.
2.3 anchor training
Full preparation before broadcasting
Has the live broadcast equipment been debugged? Have the sound card, microphone and camera been carefully adjusted to the best condition? Do girls wear makeup that matches their temperament? Are you dressed properly? Who gave the live account? Who is in charge?
2.3.2 Predict the problems encountered by the anchor in the broadcast process and propose solutions.
As I mentioned earlier, the anchor is your salesperson. How much virtual currency she can earn will directly affect her income, which is your income. So before the broadcast, a relatively standardized training is needed. How did this station come about? Those are big clients. You see who is who, how to speak when you start broadcasting, how to deal with the following spray, how to deal with swearing, and how to contact the user when he asks you for QQ number and WeChat mobile phone number.
2.3.3 Your elimination mechanism
After a period of time, the problem will definitely stand out. High-income anchors contribute a considerable proportion of your income, and some anchors will never get their income. What should I do? First of all, you should make sure that you, the main person in charge, have done your job well, have the training been in place, and have solved various problems for her. If you do all this, she will be fine and her income is still low, so I suggest that we can cancel the cooperation with her. This is the elimination mechanism.