SNH48 is a large localized female idol group in China invested by Shanghai Jiushang Fashion Group based on AKB48 "Face-to-Face Idol" star-making concept. Qiu Yuankang, a famous Japanese entertainment producer and lyricist, is the chief producer, and the AKB48 operation team provides training consultation and technical support. It is another idol born in the world after AKB48, SKE48, NMB48, HKT48 and JKT48.