Formerly known as Bai, founder of Taoxiaosheng Network Technology Co., Ltd. and corporate tutor of Taobao University.

Responsible for operation, good at drilling and exhibition, 2 years of drilling and exhibition operation experience, mostly women's wear; There are more than 20 kinds of personal experience in drilling and exhibition, and the cumulative promotion cost of drilling and exhibition is 6.5438+0.5 million; Cumulatively consulted and guided more than 300 stores to optimize the launch of the drill show, tested the algorithm of the drill show product from the outside to the inside, and accurately used the drill show in combination with the operation and consumer behavior to maximize the effect.

Practical store:

Youmai: daily accurate drainage, click cost 0.2, output 6-8;

Xinjiang is really good: accurate drainage, output of 8- 10, once jumped to the second category;

Xiaoxi came: on the day of the event, it cost 8W7, resulting in 32W sales, and the click cost was 0.3;

Kesiqi flagship store, Ruth clothing flagship store: typical drilling exhibition leads the explosion of single products;

Teaching: Enterprise Tutor of Taobao University; Teaching skills of practical operation and diagnostic training in drilling demonstration;

Help 100 stores to significantly improve the operation effect of the drilling exhibition;

Personal opinion: run the drilling exhibition with the idea of operation to maximize the effect of drilling exhibition.

The theory of drilling and laying has been put forward: 1: the orientation of drilling and laying itself; 2. Aim at waist businesses to avoid bidding competition; 3. Pay a high price to obtain high-quality traffic and achieve high conversion; 4. Relativity of drilling and exhibition

Case:165438+1October 23rd, the women's year-end pageant was successfully promoted.

Feng Dan

Formerly known as Shan Xiaofeng, CEO of Taoxiaosheng Network Technology Co., Ltd., gold medal lecturer of Taobao University, lecturer of president class of Taobao University. Focus on e-commerce operation planning and promotion, data analysis, good at women's wear, watches, 3C digital, women's shoes, food and other categories, business operation consultants. Lecturer of Taobao University, winner of the highest prize "Spring Silkworm Rain" of Taobao University, editor of promotional teaching materials of Taobao University, 8 years of practical experience in Taobao trading, and proficient in Taobao whole network promotion.

The core technical team led by two corporate tutors of Taobao University. Peak Taobao operation promotion technical team spends more than 1 100 million on marketing; There are five brand cases of promoting cooperation with annual sales exceeding 100 million; There are two brand cases with operating cooperation of over 100 million yuan. The main members of the team inherited the excellent experience of clothing brands and domestic first-line e-commerce service companies for many years. Accumulated a lot of mature practical experience in brand online operation.