As a copy, a poster copy is usually designed, but the effect is not satisfactory. Obviously, the content is perfect. Why is it invalid? What problems should be paid attention to in the content and design of poster copy?

I will share a case with you today. In my private communication, there was a group fight. Last week, a student sent his own poster copy to type.

Next, I want to optimize this copy from the problems, ideas and solutions of the poster.

First, the problem.

(1) Poster color; Too many colors, too much content, and the vision is not focused;

(2) Posters convey too much information;

(3) The target population is too wide

(4) Headlines convey information, but they are not good at attracting attention.

Second, ideas and solutions

According to our copywriting method, let's think from the beginning: copywriting goals, target groups, and then consider solutions.

1, copywriting goal: Obviously, I hope others can take this free class after reading it;

2. Target population: At present, the population is set as "parents of children aged 0- 12". As the mother of a 6-year-old child, my own findings are: the child is 0-6 months old, 6 months old to 1 year old, 1 year old to 2, 3 years old and 3-6 years old. His characteristics and behaviors are different.

What's more, it also covers parents of children aged 0- 12. If you choose "parents of 5- 12-year-old children", this choice is very wise, because before the age of 5, the children's thoughts are not concentrated and the parents feel nothing. On the contrary, after the age of 5, they will start to think about their children's learning and pay attention to their "thoughts".

Therefore, it is suggested to adjust this group. Naturally, the target group also determines which points our posters should focus on.

Step 3: Solutions

(1) Optimization theme. At present, the main title of the poster "Free Attention Training Course" at least clearly conveys the message, but it seems that it is not so attractive, right?

Draw a key point: the main title of the poster not only carries the function of conveying information, but also attracts attention and gives the other party a reason to attend class.

I don't know if you still remember, but we have two methods: relieving pain and chasing dreams. If we want to use it in the poster theme, we can start from these two angles, so that others can see that we can easily solve his pain and let others see better hope.

Luo Yonghao once said that the three schools in training: No, No, No, No, No, N-Day School and Magic School actually extend from these two directions. It seems like a cliche, but it really works.

No, no, no pie: no injections, no medicine, easy to lose weight; (Solve the pain) If you try to apply it, can you say, "Don't beat and scold, don't yell, so that children can easily pay attention?"

Get the pie in n days: get the XXX composition in 7 days; (solving pain), what will this apply to? "Children study desertion? Use three strokes to get the child's attention. "

Magic school: magic word memory (chasing dreams), what will happen if this is applied? Magic attention counseling method. . .

Add a subtitle to the main title above, indicating that the course is free.

Feel it, is it a little more attractive than the original big theme? However, it is worth noting that don't exaggerate, the later content can't be followed up, and the user's psychological feeling is not good. There was an open class before, and for the convenience of publicity, the platform wanted to give me a course theme called "How to do copywriting with a monthly salary of 30 thousand", which I was particularly puzzled. This is a bit exaggerated, not in line with my own brand tonality. So, as soon as the class starts, the first thing I do is to explain this topic.

(2) Optimize typesetting: use design to guide vision.

A, if you want to put the teacher's image photo, you should either enlarge it to be large enough or get the smallest one, and try not to be too big or too small.

B, the theme design can be seen from a distance;

C, list several pain points and select three key pain points;

D, other elements, can be big or small, seize the pain point.

Actually, design is not my major, but I should also pay attention to how to guide others to look where first and then where.

Generally speaking, posters should attract people's attention and interest in a few seconds, and then continue to watch. The main title of the poster is very important, and so is the design.