1, corporate mission: create a wonderful life and create a better life.

2. corporate vision: Make China the first brand in the beauty and hairdressing industry and become the "KFC" in the beauty and hairdressing industry.

3. Enterprise spirit: self-improvement and never give up.

4. Corporate Soul: Do business with love and be a grateful person.

5. Corporate personality: lively, brave and persistent in innovation.

6. Corporate style: vigorous and vigorous, striving for perfection.

7. Corporate slogan: Create excellent brands and achieve excellent life.

8. Code of Conduct: Be strict with yourself and be lenient with others.

9. Definition of success: Real success is constantly helping others to become more successful.

10, values: * * creation, * * * honor, * * * enjoyment.

1 1. business philosophy: find the demand and meet it.

12, management philosophy: manage yourself and lead others.

13, service concept: sincere and all-round attention to details.

14, competitive strategy: cultivate the most suitable talents in the shortest time.

15, development strategy: based in Guangdong, facing the whole country and the world.