A. What courses are there in marketing?

There are many courses for marketing majors.

It depends on the school.

But there will always be

Advanced mathematics

statistics

probability theory

western economics

economic law

English

basis of accounting

manpower management/scheduling

These public basic courses

In addition, there is marketing.

Marketing English

consumer behaviour

Circular introduction

Business negotiation skills

These courses

B: What are the training courses in sales direction?

The course of sales direction covers a lot of contents, which can be roughly divided into: channel management, terminal management and sales team management.

Channel management courses (including but not limited to this): channel development and construction, dealer management and maintenance, franchising, etc.

Terminal management courses (including but not limited to this): sales skills, store management, display management, store manager skills, etc.

Sales team management courses (including but not limited to this): sales mentality, sales target management, sales team building, elite store manager training, etc.

C. What are the sales management training courses?

Sales management training courses include:

1. Efficient training. It is the content of training courses related to improving work efficiency. Although expensive, it is warmly welcomed by high-level talents.

2. Self-management training. This kind of course content not only teaches the management means of working hours, but also includes the management means of food, clothing, housing and transportation time. Because self-management is very important to improve efficiency, both the enterprise and myself warmly welcome this kind of training.

3. Team awareness training. Injured by the culture and art of contemporary enterprises in western countries, more and more China enterprises realize that the overall cooperation of employees will play a key role in the development trend of enterprises. Therefore, teamwork has gradually formed a key component of corporate culture and art, and the demand for technical professional training in these fields has been rising in the sales market.

4. Marketing method training. With the increasing market demand, enterprises are required to explore the market more actively. In order to improve sales performance, it is very important for sales personnel to sign up for technical professional training.

5. Customer service skills training. Customers are creators, and only by fully considering the needs of customers can we maintain the development trend of enterprises. Therefore, more and more enterprises regard customer service as a good way to make profits.

6. Communication skills training. Speech skills and methods, communication skills and customer hospitality methods all belong to the level of communication skills.

7. Project risk management training. Project risk management includes management methods of quality, time and cost, which plays a scientific and harmonious role in the whole process of all new projects. Project risk management can help enterprises to ensure the implementation quality of new projects, control the implementation time and control costs, so it is highly valued.

8. Salary design training. The market economy system requires enterprises to implement socialized salary management system, and salary has become the key embodiment of individual differences of employees. But at this stage, most domestic enterprises lack the working ability of salary design, and this kind of training just takes these requirements into account.

9. Leading art scene training. This kind of training is flexible and easy to use. Considering some small examples in daily work, students can be taught how to solve difficult problems easily.

10. Strategic human resources training. The content of this course includes the overall comprehensive design scheme of recruitment rules and regulations, employee association and incentive mechanism, which can help enterprises to create scientific and standardized network monitoring rules and regulations from front-line employees to senior employees, and also help enterprises to hire each other's rights and responsibilities and make them fully used.

You can look at the simple management of the monitor.

D. what courses should I take in sales?

Marketing major

Professional code: 99009 1 is the starting point of high school; The major is 020207; Independent undergraduate course is 020208.

First, the basic requirements of professional (including professional training objectives)

Candidates are required to study Marxism-Leninism, * * Thought and * * Theory, establish patriotism, collectivism and socialism, abide by the law, and have good ideological and moral character and professional ethics; Cultivate senior professionals engaged in marketing and management to meet the needs of the socialist market economy. Master the basic theories, knowledge and skills of this major systematically; Familiar with relevant laws, regulations and policies of China; Be able to analyze and solve practical problems related to marketing independently.

Second, the curriculum and instructions

Serial number hierarchy course

Code Course Name Credit Notice

1 Special Topics 000 1 Principles of Marxist Philosophy 3

Introduce the 2 0002 *** theory 3

3 0003 legal basis and ideological and moral cultivation 2

4 0009 Political Economy (Finance) 6

5 00 1 1 College Chinese (Ben) 6

6 00 18 Basic Computer Application 4 includes 2 credits of computer operation.

7 0020 Advanced Mathematics (1) 6

8 004 1 basic accounting 5

9 0043 Introduction to Economic Law (Finance) 4

10 0058 Marketing 5

Introduction to national economic statistics 6

Introduction to enterprise management 5

13 0 177 consumer psychology 5

14 market research and forecast 6

15 0 179 negotiation and sales skills 4

16 0 180 enterprise pricing 4

17 0 18 1 advertisement (1) 4

18 0 182 pr 4

19 An Introduction to independent undergraduate course's Part 0004 *** Thought II

20 00 15 English (2) 14 2 academic year curriculum

2 1 002 1 advanced mathematics (2) 9 1 academic year curriculum

22 005 1 computer application in management system 4 includes 1 credit for practice.

23 0053 Introduction to Foreign Economic Management 5

24 0055 Enterprise Accounting 6

25 0098 International Marketing 5 Degree Course

26 0 149 international trade theory and practice 6

27 0 150 financial theory and practice 6

28 0 183 consumer economics 4

29 0 184 marketing planning 5-degree course

30 0 185 Introduction to Commodity Circulation 5

3 1 0 186 5-degree course of international business negotiation

32 7975 Marketing Graduation Examination does not count as credits.

Cumulative credits: total credits 158, including 82 credits for junior college and 76 credits for independent undergraduate course.

E. What are the marketing courses?

Marketing courses are as follows:

Management, microeconomics, macroeconomics, marketing, management principles, consumer behavior, advertising, business negotiation, marketing organization and promotion management, marketing planning, international marketing, brand and image strategy, marketing ethics and marketing strategy.

1, "Management" is a comprehensive interdisciplinary subject, and it is a science that systematically studies the basic laws and general methods of management activities. Management is produced to meet the needs of modern socialized mass production. Its purpose is to study how to improve the productivity level under the existing conditions through the reasonable organization and allocation of human, financial and material resources.

2. Microeconomics ("Microeconomics" is the free translation of the Greek word "μ ι κ ρ ο", which means "small"), also known as microeconomics, is a branch of modern economics, and mainly takes a single economic unit (single producer, single consumer and single market economic activity) as the research object. Microeconomics is an economic theory that studies the economic behavior of a single economic unit in society and how to determine the individual value of the corresponding economic variables. Also known as market economics or price theory.

3. Macroeconomics, English is an economic field that uses the general statistical concepts of national income, investment and consumption to analyze the laws of economic operation. Macroeconomics is relative to microeconomics.

4. Marketing is the process that goods or services are handed over from producers to consumers. It is a series of activities carried out by enterprises or other organizations to meet the needs of consumers. Marketing is a science that systematically studies the regularity of marketing activities.

5. Advertising is an independent subject. It is a science that studies the history, theory, strategy, production and management of advertising activities. At first, the knowledge about advertising was only seen sporadically in some chapters of journalism and economics, which was very unsystematic. Until now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, enterprise management, business psychology and so on.

(5) What courses are there to expand reading?

General situation of employment

Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research. Marketers are indispensable talents for large enterprises, and most small enterprises easily confuse the concepts of sales and marketing.

The main courses are business administration, basic accounting, financial management, management foundation, marketing, market research and forecast, marketing planning, business negotiation, human resource management, economics foundation, commodity science, statistics, e-commerce, logistics management, international business, customer relationship management and so on.