First, pay attention to the display of cigarettes. The standardization of cigarette display can promote the increase of sales. In order to standardize cigarette display, we should pay attention to the order and regularity of cigarette display. According to cigarette sales habits, cigarette display methods can be roughly divided into several types, such as product type arrangement, price arrangement, prominent arrangement of key brands, color matching arrangement and so on. The specific display mode depends on the cigarette brand structure, the overall layout of stores and the structure of consumer groups.

Second, we should pay attention to the use of price cards. The purpose of price tag card introduced by tobacco companies is to improve the cigarette sales profit of retail customers and safeguard the interests of retail customers by unifying retail prices. Retail customers should realize the role of price tag in cigarette sales and make good use of it.

Third, we should pay attention to the width of brand portfolio. Brand combination width refers to the completeness of cigarette brand specifications. Retail customers should try their best to maximize the brand portfolio width, because the expansion of the portfolio width will improve the freedom of consumers to buy cigarettes. If retail customers only buy local cigarettes and neglect to buy brands outside the province, they will often lose many customers invisibly.

Fourth, pay attention to the guidance of the account manager. Account managers serve retail customers. They are familiar with the policies in the industry and are the link between retail customers and tobacco companies. Retail customers should actively cooperate with the account manager to carry out their work, seriously consider the guidance and suggestions of the account manager, and report the problems in the process of cigarette sales to the account manager in time so that the problems can be solved as soon as possible. Many retail customers have organized marketable sources of goods under the guidance of account managers, and achieved good results.