First, actively establish brand awareness and accurately position the market direction. Brand is not only the orientation and external image of an enterprise, but also the inheritance culture of its long-term development. In the highly competitive sales market, in order to seize the market share quickly, we must actively establish brand awareness, build a brand with certain characteristics according to consumers' preferences, increase the sales of enterprises by adopting high-level sales methods, publicize and inherit the brand culture, and thus position the brand as a cultural heritage for the long-term development of enterprises. To promote products, enterprises must first determine the types of consumers and accurately locate the market direction. Enterprises should be clear about who their products are suitable for and where they should be promoted. The clearer the market positioning of your own consumer groups and age groups, the more targeted you can make brand marketing strategies and give full play to the advantages of brand marketing. Second, broaden marketing channels and dig deep into customer needs. The marketing channel of an enterprise indirectly represents the sales volume of its products. Marketing channels include agents, general agents, sub-agents and other sales channel personnel who cooperate with enterprises. Enterprises should constantly broaden marketing channels, let their products and corporate brands enter people's field of vision through various channels, and promote people to find corporate brands and increase consumption. However, consumers' consumption concept is constantly changing with the progress of society, and now consumers pay more attention to quality, value and personal preferences. Consumers are very individual. Enterprises should dig deep into customer needs and formulate brand promotion strategies according to customer needs, so that brand marketing can penetrate consumers' hearts and encourage consumers to take the initiative to buy. Improve the added value of products and innovate brand development strategy. Third, build a professional marketing team. Professional people get twice the result with half the effort, and the person in charge of corporate brand marketing should also be the most professional and good at it. No matter how the marketing design of corporate brand, corporate culture and corporate marketing concept meet the needs of consumers, these all put forward high requirements for the professional quality of designers. If they have not received professional training, they can't do the job well. As we all know, the marketing effect of enterprise brand is directly related to the sales volume of enterprise products and even the development of enterprises, and its importance is beyond doubt. Fourth, to enhance the marketing work of brand after-sales service enterprises can not only be satisfied with the increase in sales, but only the superficial marketing effect. Marketing should focus on how to present a good brand image to consumers and strive to continuously enhance brand value. Only in this way, enterprises can get the motivation of sustainable development, which is also the ultimate way for enterprises to continuously improve their economic interests. Therefore, we should not only do a good job in product pricing and sales, but also pay attention to the after-sales service of brand products, which is also the key to industrial brand image. With the process of globalization, the competition between similar enterprises is more intense and cruel. Brand marketing can make enterprises in a leading position in the market competition, enhance the competitiveness of enterprises, and is an important guarantee for enterprises to maintain vitality. We should take the brand as the breakthrough point and look for effective ways to promote brand marketing.