According to reports, Amazon informed sellers in China that it would no longer operate China's domestic market business and stop providing services to merchants from July 18; Sellers who are interested in continuing overseas sales can settle in overseas purchases. Since it entered the China market in 2004, Amazon China once occupied 15% of the market, but now it is less than 1%.
Amazon e-commerce failed in China. 15 years ago, Amazon entered China with high profile as the acquirer. Now it is reported that Amazon will no longer operate the domestic market in China. Why are international e-commerce giants frustrated repeatedly in China? Perhaps it's not that Amazon doesn't work hard enough, but that its China rivals are too strong. Amazon witnessed the ups and downs of the e-commerce industry in China during its 15 year in China.
Amazon officially responded that Amazon has always made a long-term commitment to the China market. On the basis of existing good business, we will continue to invest and vigorously promote the steady development of various businesses in China, including Amazon overseas purchase, Amazon global store opening, Kindle and Amazon cloud computing.
Liu had previously said that the reason why Amazon couldn't do it in China was that it didn't trust the China team and didn't authorize it. "Its general manager has always been a foreigner and has never lived in China."
According to a recent survey, Amazon's website is full of thousands of false "five-star" comments. And most of these products come from unknown brands.
What should China sellers do if Amazon withdraws from the China market?
In fact, this matter did not have much impact on the sellers in China. Judging from the data we have processed, it has become a common sense that we registered an American company, then joined the Amazon seller team, and then bought goods abroad.
China sellers who set up shop in Amazon really want to sell their products to sellers in China, and haven't moved to other platforms for a long time. Amazon is just checking for leaks. More China sellers in Amazon are targeting Amazon's overseas markets.
By registering Amazon, we can help you open up overseas markets, such as applying for a tax number in the United States (applying for a tax number requires tax returns, and applying for a tax number is mainly to prepare for opening a company bank account); Open a corporate account in a bank of America (personal accounts cannot be used for business dealings); There are also some dispensable follow-ups, such as trademarks, warehousing, telephone, UPC barcode applications and so on.