1. Actually, you look better in dark clothes. Everyone has different tastes, so do our styles. ..... problem diagnosis ......................................................................................................................................................................... walked into the store and found everyone cleaning and tidying up. Maybe I don't look like a strong buyer, but I obviously feel the coldness of the clerk. They didn't stop being lazy at all because of my arrival. Finally, I can't wait to call a reluctant clerk: "Your clothes are not bad in style, but why are they all dark?" The shopping guide coldly left a sentence: "Everyone's preferences are different. This is our style." Then he turned around and left, ignoring me. At that time, my feeling was that it was a failure for the company to put such high-quality employees in such expensive shops! "In fact, you look better in dark clothes" is obviously far-fetched and belongs to a simple confession without any convincing. "Everyone likes different things, so does our style." This statement is too self-emphasizing, without considering the customer's feelings at all, and without further promoting the customer's decision-making process, which is a very negative response. ..... shopping guide strategy ... the customer is God, but the customer is definitely not the emperor! We should respect our customers, but we don't have to carry out everything they say as if we had received an imperial edict, because our customers' understanding of clothing collocation is often not as professional as ours. As the image consultant of the customer, the shopping guide can reasonably guide the incorrect statement of the customer from a professional perspective, so as to gain the respect and trust of the customer. In this case, it is more convincing to recognize the customer's feelings first and then explain the benefits of dark color in combination with the customer's physical characteristics. Of course, if the other party really doesn't want to accept your point of view, or you think this color is not suitable, you should also guide customers to try other colors in time. ..... language template ... ~ shopping guide: Miss Zhang, your question is very good! The color of this dress is really a little dark, because our designer hopes that customers will increase their confidence and stability in their youth and liveliness. In fact, it is especially suitable for white-collar workers like you, relaxed and steady! And you can wear it at work or at ordinary times! ~ shopping guide: you are right. Our clothes are really a little dark. However, many customers still like it, mainly because of its style ... and its fabric ... so it is comfortable to wear in both leisure and formal occasions. More importantly, it doesn't look dirty at all, and it is particularly easy to take care of. ~ shopping guide: yes, miss Li, the color of this dress is really a little dark. As a matter of fact, we have several light-colored leisure series that are especially suitable for you. Miss Li, this way, please. Let me introduce you to ... (recommend according to customers' preferences, don't dwell on the problem) ◆ Shopping guide: Miss Li, I have worked in the clothing industry for five years, and I want to give you some advice on clothing, ok? (customers acquiesce, in fact, eight out of ten people will not object. ) shopping guide: miss Li, this cowboy is really darker and suits you better. Wang Jiansi thinks that the customer is God, but not the emperor. Moderately "educating" customers is more likely to win their respect.