Membership marketing is only a means or method for agricultural distributors to break the sales dilemma, and we can't give up all means just by this membership marketing. In order to break the current sales dilemma of agricultural distributors, it is necessary to supplement membership marketing, focus on crops, good products, master agricultural technology, publicity and promotion, experimental demonstration, after-sales service and so on.
First, membership marketing.
The implementation of membership marketing highly bonds the relationship between farmers and distributors. As long as you are a member, you should first consider buying agricultural materials from member stores, and greatly strengthen the relationship between dealers and farmers through product discounts, holiday concessions, agricultural technology services, year-end benefits, and member agricultural technology classes.
Second, pay attention to crops.
Focusing on crops is to let dealers focus on a few crops to master skills and cultivation management. People's energy is limited and crops are infinite. We can't just focus on 2-3 crops, practice intensive cultivation, tap market potential and farmers' pain points, and make this bigger and stronger. Wenshan, Yunnan has a distributor specializing in Sanqi fertilizer, and Taizhou, Zhejiang has a distributor specializing in watermelon fertilizer. Focus on one or two areas, and continue to cultivate deeply to achieve results, so as to break the routine and solve the sales dilemma.
Third, good products.
Regardless of the membership system, focusing on crops, without good products as market support, it is definitely not possible. This requires focusing on crops and screening out good agricultural products as a good match for the markets we focus on, so that high-end products can enhance their image and expand their influence, middle-end products can continue to make money and profits, and low-end products can increase their quantity.
Fourth, master agricultural technology.
As a distributor of agricultural materials, if you don't know the cultivation and management of crops, application of fertilizers and other technologies, you will definitely fail. Only if you know the technology, can you implement the agricultural package service and product combination sales according to the production cycle for the focused crops, and block the weight for other distributors to compete with you.
Verb (abbreviation of verb) propaganda and popularization
The smell of wine is not afraid of the depth of the alley, which is out of date. To do agricultural materials, we must contact dealers more, do a good job in crop pest control technical services, and solve the pain points for farmers. Therefore, it is ok to promote products or promote your own brand. Anyway, it is necessary for farmers who focus on crop cultivation to think of Zhang San's name at the first time when crops get diseases and insect pests, not Li Si.
Experimental demonstration of intransitive verbs
There are many people in agriculture who get rich because of one product, but there are also many people who lose everything because of one product. Why do you say that? The dealer took a product and directly promoted it without testing, causing a large area of drug damage and going bankrupt directly. For ourselves and farmers, if we want to promote an explosive product, we must apply pesticides for experimental verification. After verification, we will conduct demonstration work before we can promote the product without risk.
Seven, after-sales service
Agricultural distributors must also provide after-sales service and do a good job of interaction with farmers. Agricultural product sales information, planting technology training and so on also need to communicate with farmers.
Through seven methods or strategies, I hope to help you solve the dilemma of agricultural materials distribution and sales.