A remarkable feature of this kind of training is that it is now oriented, professional and targeted, and it is urgent to learn first, with immediate results and outstanding short-term benefits. For example, developing new products and learning the knowledge and skills of product development; In order to engage in marketing work, learn the basic knowledge and skills of marketing.
Responsibilities of marketers:
1. Organize market research regularly, collect market information, and analyze market trends, characteristics and development trends.
2. Collect competing information, grasp the local beer market dynamics, analyze the development of sales and market competition, and put forward improvement plans and measures.
3. Be responsible for collecting, sorting out and summarizing customer data, and deeply analyzing customer groups.
4. Determine the sales strategy, establish the sales target and make the sales plan. Complete the sales task assigned by the company.
5. Supervise the implementation of the plan and report the sales progress to the general manager in time.
6. According to the selling points of the project (selling points can be created) and the needs of target customers, formulate the general direction and spirit of advertising.