\ Text/Li You can often hear the positions of marketing manager, sales manager, product manager and customer service manager. The customer service manager here is easy to identify, but it is easy to confuse the difference between "marketing manager" and "sales manager" and the difference between "marketing manager" and "product manager". The job responsibilities of each company are different, and the specific responsibilities are also different. Here I will talk about my views. "Marketing Manager", with a higher position, is responsible for the company's marketing organization, marketing planning and marketing management to ensure the normal operation of the company's marketing work. This mainly includes management sales, marketing, investment attraction, customer service and so on. As for the "sales manager", the tasks to be completed by the sales manager include: market research and analysis, forecast of sales year, formulation and decomposition of sales target, formation of sales team, management of sales channels and customers, and implementation of various rules and regulations of the company. The "product manager" is also in the sales service system. Generally, development companies have product managers for development and marketing, but generally they have the following three responsibilities: unlike marketing managers, product manager training is not only responsible for product marketing, but also involves product life cycle management. There are three main responsibilities: 1. Analyze the market. That is to say, conduct market research on related products, provide accurate market research information for product development, marketing planning and a series of subsequent marketing activities, and also need to communicate closely with product development departments. The second is to determine the positioning, objectives and strategies of the product. Make a reasonable market positioning for the newly listed products, give the expected market share analysis, and set the planned strategic objectives in advance. The third is to formulate a complete set of marketing strategies and plans for products, such as product pricing, advertising, distribution channels and so on. Product manager training should cooperate with marketing personnel to make a systematic marketing plan for products and promote its implementation.