Every time I see some wonderful speeches by celebrities and politicians in the media, I believe everyone will admire and envy from the heart. However, in real life, most people may be very afraid of giving speeches, and even if they have to give speeches for work, the effect is not satisfactory.
Can people's speaking ability be improved through training? The answer is yes. Martin? The book "The Essence of Speech" by Martin Newman and Yan Zheng teaches you how to improve your speaking ability through 3V theory. Maybe everyone is right about Martin? Newman, a top international lecturer, is not familiar with him, but you must know the "students" he trained: former British Prime Minister David Cameron and Russian President Vladimir Putin. Yan is one of the founders of MYimpact personal influence course. Both authors are excellent speech training instructors. The book "The Essence of Speech" is interspersed with training examples to explain the 3V theory in detail. Although this book focuses on the ability of business speech, many explanations and improvement methods of speech are equally beneficial to the general public.
Speech is a kind of activity that requires full devotion and multi-sensory cooperation, and it is also an interactive activity between the speaker and the audience. A successful speech is usually very infectious and can even have a great influence on the audience. What is the essence of a speech? Just like the subtitle of this book: making ideas more influential. The purpose of speaking to an audience must be to build trust with the audience and convey the speaker's ideas to the audience.
Speech is a very old way of activity. During the Spring and Autumn Period and the Warring States Period in China, a hundred schools of thought contended, and counselors and lobbyists were very good at expressing and spreading their ideas through speeches. Julius Caesar and Octavian, the "first citizen" of ancient Rome, were also experts. Through short speeches, they inspired soldiers on the battlefield or persuaded originally excited citizens.
There are also many entrepreneurs who are good at speaking, such as Jobs, such as Ma Yun, such as Sun Zhengyi who entered the general public's sight after the successful listing of Alibaba. Their speeches not only represent their personal image, but also bear the heavy responsibility of displaying corporate image and brand characteristics, so their speech style must match the corporate and product brands. Wonderful speeches can help enterprises to better establish their own brand image, reach cooperation, promote products and gain public recognition.
According to Merabin's law, 3V theory aims to improve the speech process and enhance its influence, which mainly includes three aspects: vision (vision), vocalization (hearing) and speech (language).
First, vision (Visual)
(1) Pay attention to body language, which can strengthen people's thinking and judgment of information.
(2) Proper gestures can create a sense of picture and enhance the visualization of information.
(3) Pay attention to eye contact with the audience, enhance intimacy and shorten the distance.
(4) Standing like a clock and sitting like a pine, posture will affect the sound and affect the emotions conveyed.
(5) Pay attention to the change of expression, which can strengthen the appeal of language. A heartfelt smile can convey friendliness, enthusiasm and touch people's hearts.
Second, vocal music (listening)
(1) Sound can affect trust.
The elements of sound include rhythm, tone (cadence) and timbre. Grasping the speed of speech, proper rhythm control and cadence changes can arouse the enthusiasm of the audience.
(2) Learn to control your breathing.
Although language is spoken through the mouth, sound actually comes from the depths of the body, relying on the abdomen and chest. The strength of breath can give voice strength, and a full voice can always make people feel full of strength and encouragement.
(3) Learn to control the rhythm.
During the speech, a proper pause can bring a sense of hierarchy. The pause here refers to the effective silent pause. For example, before explaining an important content, an appropriate pause can attract the attention of the audience, or after a meaningful speech, pause for a minute for the audience to continue to ponder, fully understand and absorb. To avoid audio pauses such as "hmm" and "ah", these pauses during the speech will make the speaker lack confidence, be caught off guard and easily annoy the audience.
Third, oral (language)
(1) Make good use of "parting" to achieve the focus of the speech.
"Break" means deleting all topics and content that the target group doesn't want to manage; "Shed up" means giving up the complicated and meticulous research results and data analysis, and sending this part of the content to the audience in the material; "Separation" means that the contents of slides and speeches must be concise, away from materials and less dependent.
(2) In order to better convey the theme to the audience, the language is simple and easy to understand, rhetorical devices are used properly, and the sense of picture is reflected in the details.
(3) Keep the logic clear, make good use of empathy to arouse the audience's * * * voice, and properly show personal style. The speech is by no means one-sided, and every successful speaker has his own unique personality.
(4) According to different occasions and different audiences, plan the content in advance and consider the needs and positions of the audience.
The speaking ability can't be changed overnight, but can be constantly practiced and improved according to different scenes and situations in daily work. As long as you put your heart into it, you can find opportunities and methods to practice. By using the correct methods described in The Essence of Speech, you can also become a great speaker through long-term conscious training.
2016.12.15 rime