Dipoda formula is a new formula summarized by Hindes M. Goldman according to his own marketing experience, and it is considered as a creative marketing method. DIPADA is a transliteration of six English letters Dipada. These six English letters are the first letters of six English words. They expressed the six promotion steps of DiBoda formula:

The first step is to accurately find the customer's needs and desires (definition).

The second step is to link the promotion with the customer's needs.

The third step is to confirm that the promoted product conforms to the customer's certificate.

The fourth step is to promote customers' acceptance of the products they sell.

The fifth step is to arouse customers' desire.

The sixth step is to urge customers to take action.

Extended data:

Application of Dipoda model:

(1) Accurately discover and define customers' needs and desires.

From a large number of sales practices, the real obstacle to sales promotion comes from unsatisfied demand and desire. There may be many kinds of customers' needs at the same time, which are obvious and hidden.

Especially for institutional buyers, there are two levels of subjects, one is the institution itself and the other is the personal representative of the institution. Some hidden needs and wishes of customers need to be explored and verified by salesmen; We should give consideration to various needs and try to meet them at the same time.

Accurately discovering and clarifying customers' needs and desires is the basis and guarantee for persuasion and effective promotion. Otherwise, the negotiations will fall into an invalid discussion trap.

(2) combine the needs and desires of customers with the products to be promoted.

The first three steps of FABE model: characteristics, advantages and benefits, well explain the work at this stage. Interest promotion method, closely around the benefits that products bring to customers, launches promotion and persuasion activities.

Baidu Encyclopedia-Dipoda Formula