Summary of Excellent Automobile Sales I. Automobile Sales
Xx Company sells xx-x units in 20xx, and the sales volume of each model is Fukang xx-x units respectively; Xx 16 1 set; Xx3Xx2 sets; Xx394。 Among them, xx sold 35 1 set. The sales volume of 497 vehicles in xx was 45% higher than that in xx (342 private cars were sold in XX).
Second, the marketing work
In order to improve the company's popularity and establish a good corporate image, while building a platform for mutual exchange, communication and friendship with customers, we attract more customers to the exhibition hall and collect more sales leads. In xx, the department held 65,438+07 auto shows and test drives, published 34 hard advertisements, 4 soft articles, 56 tidbits and 65,438+0400 radio broadcasts in newspapers, and organized auto sales consultants to pay a positive return visit to users who have bought cars, so that customers can feel our care through the return visit. In September of xx, the company officially promoted and appointed xx as the marketing manager of xx Pavilion. During my work, xx submitted the marketing form on time every day, and did my duty, which contributed to the company's marketing work.
Iii. Information reporting
The report is a repetitive work, and the position is important, which is related to the audit and acceptance of xx Company in the future. In order to complete this work well, xx was appointed as an information reporter in May of xx, and engaged in the reporting work of xx Company. During my work, xx worked hard, completed the reports delivered by xx Company on time and accurately, and checked the inventory situation daily, which contributed to the vehicle sales.
The above is a brief summary of 20xx's work.
Recently, under the arrangement of the company, I have been studying automobile sales in Qilu Sunshine Consulting for a long time. As the saying goes, a good threesome must have my teacher. After studying, I combined my previous work experience to learn from each other's strengths. Now I make the following arrangements for my work plan for xx years:
2. Coordinate with various departments of xx Company to strive for preferential policies and enhance our market competitiveness.
3. Have an early meeting every day to learn about vehicle sales, arrange daily work, accept different opinions from sales staff and learn from each other.
4. Automobile sales consultant training, regular 4 class hours training and learning every month, in order to improve the sales skills, service skills, team awareness and etiquette of sales staff.
7. Assign sales tasks to existing automobile sales consultants according to the sales tasks set by xx Company.
8. Redefine the health area and make the health duty table.
9. One-day working mode, as the saying goes, good days are hard, but good days are good.
Finally, on the occasion of the Spring Festival, please allow me, on behalf of all the automobile sales consultants in xx Store, to thank the company leaders and all my colleagues for their strong support and help in our work in xx. I would like to express my deep gratitude here. In the new year, we will continue to work hard and learn with an open mind. Thank you for your support with better results. Thank you again and wish you a happy New Year and a happy family.
Summary of excellent automobile sales.
20xx is an important strategic turning point for our company. Looking back on the whole year's work, I feel that I have gained something in the following aspects and would like to share it with my colleagues in the industry.
First, strengthen the face of market competition, do not rely on price wars, segment user groups, and implement differentiated marketing.
In view of the off-season of automobile sales, we have explored a set of countermeasures:
Countermeasure 1: Strengthen the target management of the sales team.
Countermeasure 2: subdivide the market and establish differentiated marketing.
Countermeasure 3: Pay attention to information collection and make scientific prediction.
Second, strengthen service awareness and improve the quality of marketing services.
Xx is a year of fierce competition in the automobile market. Facing the grim situation, at the beginning of the year, we put forward the business policy of "promoting sales by service and creating benefits by management". We selected employees who have been engaged in service for many years to set up the customer service department, and established the branch's own customer return visit system and user complaint acceptance system. Each business department holds a regular service meeting once a week, and a regular service meeting at the department manager level every quarter in combination with the service requirements and service rating feedback of the business representative office, so as to strengthen the service awareness in management and take service work as the top priority. At the same time, in internal management, the management service system of front-line business departments and front-line management departments serving customers has been established and improved; In the business department, the principle that serving customers and customers are God is emphasized. In the management department, the emphasis is on the front-line awareness of service sales. Form a management mechanism of second-line service and first-line service for customers. Actively respond to the requirements of the headquarters, improve the service quality, strengthen the staff's service awareness, hold a regular service quality meeting once a week, summarize the service quality improvement actions last week, and make plans for this week to provide users with high-quality and high-priced services. And set up a service quality perspective to track the service quality, find the shortcomings in time, and put forward the next improvement plan. Among all the branches under the jurisdiction of the commercial representative office, the service score of the branch has always been in the forefront, and the after-sales service has won xxx for many times. While strengthening the software fitness, we have carried out a series of rectification on the hardware facilities of the branch, established the rest area for maintenance users one after another, and took the lead in implementing the "turn-key" project for maintenance; In view of the surge in taxi sales, a taxi sales service team was set up in time, and a special taxi sales office was set up to improve the user rest area. According to the current market characteristics and the requirements of the brand department, a series of activities such as "xxx Smile Service", "xx Smile Gift", "Cool in Summer", "Free Inspection of xx University Campus", "Community Free Clinic" and "send warm in Winter" have been carried out, which have received great response from customers, and the service awareness and quality of the branch have also been significantly improved.
Third, track the opponent's dynamics and strengthen their own competitive strength.
Internal management, please come in and go out. Standing still and building a car behind closed doors has long been unable to adapt to the current fierce competition in the auto market. By entrusting relevant professional companies, put forward brand-new plans and suggestions for the on-site layout and management of the exhibition hall of the branch; Organize the General Department and relevant business departments to conduct field research on service stations with a certain scale in the city, especially the 4s stations of competitors in their spare time. Learn from them, learn from each other's strong points, and accumulate first-hand information for future work and business policy formulation.
Fourth, pay attention to team building.
The branch is a whole, and only by giving full play to the enthusiasm of each member can we. Since the beginning of the year, we have established and improved a series of regular meetings, such as weekly manager meeting and monthly business analysis meeting. At the regular meeting, the problems in marketing management were widely discussed, which not only unified the understanding, but also clarified the objectives. While strengthening self-management, we also rely on external professional training to enhance the cohesion and professional quality of the team. By hiring an international professional enterprise management consulting company, we trained our employees on how to improve team spirit, which further strengthened the service consciousness and concept of all employees.
Xx is an extraordinary year. With the joint efforts of all the staff, the branch company has achieved a comprehensive victory and various business indicators have hit record highs. While rejoicing in the achievements, we are also soberly aware of many shortcomings in marketing and after-sales service, especially in the innovation of market development creativity and quality service concept, which still has great potential to be tapped. We should also improve our ability to respond quickly to market changes. Therefore, in the coming xx year, the leading group of the branch will give full play to the spirit of teamwork, and Qi Xin will work together to closely integrate brand marketing, service marketing and cultural marketing around the theme of "service management" to ensure the smooth completion of the branch's operation in xx year.
Summary of excellent automobile sales.
Time flies, in a blink of an eye, I have been in Chengde branch for more than four months! In the past few months, I have gained a little through hard work, so I can make a summary of my work. The purpose is to learn lessons, improve myself, make my work better, and have the confidence and determination to do it better in the future. If there are any shortcomings, I hope everyone will criticize and guide more in the future.
First of all, a brief summary is as follows
20xx came to work in the company on April 1 day. As a new employee, I have no experience in car sales. I just lack sales experience and professional knowledge in this industry because of my enthusiasm and love for sales. In order to quickly integrate into this industry, I will learn professional knowledge from scratch and open up the market when I arrive at the company. When I encounter difficulties and problems in sales and specialty, I will consult the department manager and other experienced people in time. By constantly learning professional knowledge, collecting information from the same industry and accumulating market experience, I now have a general understanding of the market and can gradually deal with some problems mentioned by customers. While constantly learning professional knowledge and accumulating experience, my ability and professional level have been greatly improved.
Second, the shortcomings
The understanding of the market is not deep enough, the mastery of professional knowledge is not sufficient enough, and good solutions to some big problems can not be come up quickly, and there is a lack of experience in communication with customers.
Third, the market analysis
We are responsible for many models. In the sales process, the most involved problem is the price. Customers are very sensitive to price. How to know the price at the first time needs me to learn and master it in my future work. Now some customers in Chengde mainly pick up cars from Beijing, and the prices are much worse than ours, and they are all in stock. As long as they go, they can pick up the car at any time, so customers here in Chengde don't buy a car. This is undoubtedly a challenge for our sales staff. How can we get our customers? This requires us to constantly improve our business knowledge in the future work, try our best to achieve customer satisfaction and win the market with service.
With the increasingly fierce market competition, salespeople are faced with the coexistence of stability and tempering, hope and opportunity, success and failure. It is very important to have a positive attitude.