Network Marketing and Live E-commerce majors mainly study marketing, e-commerce foundation, finance and taxation foundation, retail foundation, commodity shooting and material editing, business data analysis and application, e-commerce laws and regulations, product selection and procurement, market planning, network promotion, marketing channel operation and maintenance, live sales and other courses.

I. Professional courses

1, professional basic courses: marketing, e-commerce foundation, finance and taxation foundation, retail foundation, commodity shooting and material editing, business data analysis and application, e-commerce laws and regulations, product selection and procurement. 2. Professional core courses: market planning, network promotion, marketing channel operation and maintenance, live sales, content planning and editing, live operation, new media operation, customer service and management.

Second, the training objectives

This major cultivates all-round development of morality, intelligence, physique and aesthetics, and has a solid scientific and cultural foundation and knowledge of network promotion, live broadcast sales, new media operation and related laws and regulations. It has the ability of live broadcast operation, content planning and editing, channel development and operation and maintenance, and has the craftsman spirit and information literacy. It can engage in channel expansion, operation and maintenance, market planning, product planning, advertising, live broadcast planning and execution, fan guidance and transformation, content planning and promotion, and new media.

Third, the direction of employment

For Internet marketers, all-media operators and other occupations, positions (groups) such as channel sales supervisor, live broadcast salesman, live broadcast operation supervisor, new media operation supervisor, content planning supervisor, customer supervisor, channel promotion supervisor, online advertising specialist and market planning supervisor.